# Spyglasses: what it sells, price and AI features

URL: https://www.newsprint.com/companies/spyglasses/
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Spyglasses: what it sells, price and AI features", https://www.newsprint.com/companies/spyglasses/, updated 2026-11-12

> Spyglasses is on 2 Newsprint research maps: the PR software map and the AI visibility map. No dated launches recorded yet.

"Track it. Score it. Move it." An AI-visibility platform sold to PR firms, comms teams and marketing agencies. It runs daily prompts in ChatGPT, Gemini and Google AI Overviews (Claude and Perplexity as add-ons) and reports share of voice, citations and AI traffic, white-labeled on agency plans as web, PDF and PowerPoint reports. For PR it adds Media Lists (outlets scored for whether AI can read and cites them, with a Target, Pitched, Placed tracker), Coverage Reports (paste placement URLs and see which AI cites), author tracking of the journalists whose bylines AI cites, and the AI Placement Value and Quality Scores. A Citation Optimizer rewrites pages to be cited, and an MCP server lets Claude query the data. It has no journalist contact database and does not send pitches. Source: [spyglasses.io](https://www.spyglasses.io/).

## Facts

- Site: [spyglasses.io](https://www.spyglasses.io/)
- Category: AI visibility
- Status: Active
- Price: per month in USD: Brand $79 (50 prompts tracked daily), Agency Core $349 (250 prompts; white-label reports, client portals, Media Lists and Coverage Reports), Agency Pro $699 (600 prompts); Enterprise custom; pay-as-you-go credits at $1 each with a $15 minimum; Perplexity add-on from $29/mo; quarterly saves 10%, yearly 20%; free trial

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-spyglasses)

"Track it. Score it. Move it." An AI-visibility platform sold to PR firms, comms teams and marketing agencies. It runs daily prompts in ChatGPT, Gemini and Google AI Overviews (Claude and Perplexity as add-ons) and reports share of voice, citations and AI traffic, white-labeled on agency plans as web, PDF and PowerPoint reports. For PR it adds Media Lists (outlets scored for whether AI can read and cites them, with a Target, Pitched, Placed tracker), Coverage Reports (paste placement URLs and see which AI cites), author tracking of the journalists whose bylines AI cites, and the AI Placement Value and Quality Scores. A Citation Optimizer rewrites pages to be cited, and an MCP server lets Claude query the data. It has no journalist contact database and does not send pitches. Source: [spyglasses.io](https://www.spyglasses.io/).

- Category: AI visibility
- Price: per month in USD: Brand $79 (50 prompts tracked daily), Agency Core $349 (250 prompts; white-label reports, client portals, Media Lists and Coverage Reports), Agency Pro $699 (600 prompts); Enterprise custom; pay-as-you-go credits at $1 each with a $15 minimum; Perplexity add-on from $29/mo; quarterly saves 10%, yearly 20%; free trial
- Covers: Discover, Search, Pitch and Measure
- Scale: No disclosed scale (no funding, revenue or customer count disclosed; parent Orchestra AI, Inc. (Cranberry Township, PA); 30+ active installs of its WordPress plugin (wordpress.org plugin directory))

Sources: [spyglasses.io](https://www.spyglasses.io/) and [11 more on the map](https://www.newsprint.com/research/pr-software/#co-spyglasses).

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-spyglasses)

AI-visibility tracking, citation intelligence and optimization for PR firms, comms teams and agencies, with Media Lists, Coverage Reports and placement scores for earned media. Source: [spyglasses.io](https://www.spyglasses.io/).

- Category: Built for AI answers
- Capabilities: Tracks answers, Cited sources, Content, Technical, AI commerce and Prompt research (partial)

Sources: [spyglasses.io](https://www.spyglasses.io/), [spyglasses.io](https://www.spyglasses.io/en/citation-intelligence), [spyglasses.io](https://www.spyglasses.io/en/citation-optimizer), [spyglasses.io](https://www.spyglasses.io/en/ai-traffic-analytics), [spyglasses.io](https://spyglasses.io/) and [spyglasses.io](https://spyglasses.io/product-tracking).

## Launches and dated events, newest first

No dated launches recorded yet.

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology