{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Stacker: what it sells, price and AI features\", https://www.newsprint.com/companies/stacker/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/stacker/",
  "markdown_url": "https://www.newsprint.com/companies/stacker.md",
  "title": "Stacker: what it sells, price and AI features",
  "opening_answer": "Stacker is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 6 dated launches and events for it. The latest is dated March 2026.",
  "period": "2017 to March 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C8ZEZPF",
    "slug": "stacker",
    "name": "Stacker",
    "aliases": [],
    "site": "https://stacker.com/",
    "summary": null,
    "founded": 2017,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": "'Starting at $3,000/month', annual contracts; Core up to 1 story a month, Growth up to 2, Scale up to 3; tier prices not published, 'Talk to Our Team'",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://stacker.com/blog"
      }
    ],
    "updated_at": "2026-10-23",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The First Distribution Platform Built for Earned Reach.\" A syndication service for brands: a brand submits an editorial story that passes Stacker's editorial standards, and Stacker distributes it to what it calls 3,000+ vetted news publishers, who can run it at no cost. Products are Content Optimization, Native Distribution, Pickup Reporting, GEO Reporting, Content Insights, Local and Newsroom-as-a-Service, with a real-time dashboard of placements. It sells to content, SEO/GEO and PR leaders on annual contracts, and has a Story Hub and newsfeeds for the publisher side. It does not sell a media database, pitching or monitoring tool.",
    "source": {
      "name": "stacker.com",
      "url": "https://stacker.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-stacker",
      "section": "companies",
      "name": "Stacker",
      "site": "https://stacker.com/",
      "category": "Press release distribution and newsrooms",
      "what": "\"The First Distribution Platform Built for Earned Reach.\" A syndication service for brands: a brand submits an editorial story that passes Stacker's editorial standards, and Stacker distributes it to what it calls 3,000+ vetted news publishers, who can run it at no cost. Products are Content Optimization, Native Distribution, Pickup Reporting, GEO Reporting, Content Insights, Local and Newsroom-as-a-Service, with a real-time dashboard of placements. It sells to content, SEO/GEO and PR leaders on annual contracts, and has a Story Hub and newsfeeds for the publisher side. It does not sell a media database, pitching or monitoring tool.",
      "what_source": {
        "name": "stacker.com",
        "url": "https://stacker.com/"
      },
      "price": "'Starting at $3,000/month', annual contracts; Core up to 1 story a month, Growth up to 2, Scale up to 3; tier prices not published, 'Talk to Our Team'",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (founded 2017 (Built In NYC); 'Stacker has reached $10 million in ARR' (Observer, 2025-09-04); bootstrapped, 'never received outside investment' (Digiday, 2022-03-03); '3,000+ news outlets' in its network (vendor))",
      "founded": "2017",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "stacker.com",
          "url": "https://stacker.com/"
        }
      ],
      "more_sources": 9,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-stacker",
      "section": "companies",
      "name": "Stacker",
      "site": "https://stacker.com/",
      "category": "PR and monitoring",
      "what": "Syndication of brand editorial stories to 3,000+ news publishers, with pickup and AI-citation (GEO) reporting.",
      "what_source": {
        "name": "stacker.com",
        "url": "https://stacker.com/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers (partial)",
          "Content (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2017",
      "founded_source": {
        "name": "stacker.com",
        "url": "https://stacker.com/about"
      },
      "fate": null,
      "sources": [
        {
          "name": "stacker.com",
          "url": "https://stacker.com/"
        },
        {
          "name": "stacker.com",
          "url": "https://stacker.com/about"
        },
        {
          "name": "stacker.com",
          "url": "https://stacker.com/pricing"
        },
        {
          "name": "stacker.com",
          "url": "https://stacker.com/blog/the-q1-product-update-improved-notifications-insights-and-workflows-across-portal-and-story-hub"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/stacker/#event-1",
      "on": "2026-03-01",
      "date_precision": "month",
      "title": "Stacker launched",
      "summary": null,
      "kind": "Launch",
      "from": {
        "name": "The AI visibility map",
        "url": "https://www.newsprint.com/research/ai-visibility/#co-stacker"
      },
      "source": {
        "name": "stacker.com",
        "url": "https://stacker.com/blog/the-q1-product-update-improved-notifications-insights-and-workflows-across-portal-and-story-hub"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/stacker/#event-2",
      "on": "2026-02-18",
      "date_precision": "day",
      "title": "Stacker partners with Notified",
      "summary": "Stacker partners with Notified to help brands amplify GlobeNewswire press releases with complementary editorial-quality content called Syndicated Articles.",
      "kind": "Announcement",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-stacker"
      },
      "source": {
        "name": "Stacker release (GlobeNewswire)",
        "url": "https://www.globenewswire.com/news-release/2026/02/18/3240349/0/en/Stacker-Expands-Channel-Partnership-Strategy-Through-Collaboration-with-Notified.html"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/stacker/#event-3",
      "on": "2026-02-13",
      "date_precision": "day",
      "title": "Stacker and PR Newswire extend partnership",
      "summary": "PR Newswire and Stacker announce a formal partnership to help brands extend the reach of their content through more earned media placements.",
      "kind": "Announcement",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-stacker"
      },
      "source": {
        "name": "PR Newswire release ('NEW YORK, Feb. 13, 2026 /PRNewswire/', via AI Journal)",
        "url": "https://aijourn.com/?p=488013"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/stacker/#event-4",
      "on": "2023-01-01",
      "date_precision": "year",
      "title": "Stacker Connect launches",
      "summary": "Stacker introduces its full content distribution platform for brands, a tiered self-serve product with guaranteed reach, editorial optimization and real-time analytics.",
      "kind": "Launch",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-stacker"
      },
      "source": {
        "name": "Stacker About page",
        "url": "https://stacker.com/about"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/stacker/#event-5",
      "on": "2021-01-01",
      "date_precision": "year",
      "title": "First formal brand distribution product",
      "summary": "Stacker launches its first formal brand distribution product, a scalable editorial-first alternative to traditional PR.",
      "kind": "Launch",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-stacker"
      },
      "source": {
        "name": "Stacker About page",
        "url": "https://stacker.com/about"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/stacker/#event-6",
      "on": "2017-01-01",
      "date_precision": "year",
      "title": "Stacker launches",
      "summary": "Stacker is founded to give publishers editorial content at no cost and help brands earn media reach beyond their owned channels.",
      "kind": "Founded",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-stacker"
      },
      "source": {
        "name": "Stacker About page",
        "url": "https://stacker.com/about"
      }
    }
  ]
}