# SugarAI: what it sells, price and AI features

URL: https://www.newsprint.com/companies/sugarai/
Covers: April 13, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "SugarAI: what it sells, price and AI features", https://www.newsprint.com/companies/sugarai/, updated 2026-11-11

> SugarAI is on the AI revenue operations software map. We record 1 dated launch or event for it. The latest is dated April 13, 2026.

The B2B CRM formerly called SugarCRM, rebranded as SugarAI in April 2026 around what it calls precision selling. Its page says "CRM that actually helps sellers sell." Sales teams get opportunity tracking and forecasting, with AI that surfaces opportunities and threats, prepares reps for meetings and shows managers where to coach. Sugar Predict reads ERP purchase data for cross-sell and churn signals. Source: [sugarai.com](https://sugarai.com/).

## Facts

- Site: [sugarai.com](https://sugarai.com/)
- Founded: [2004](https://www.newsprint.com/research/revenue-operations-software/#co-sugarai)
- Category: CRM platforms
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-sugarai)

The B2B CRM formerly called SugarCRM, rebranded as SugarAI in April 2026 around what it calls precision selling. Its page says "CRM that actually helps sellers sell." Sales teams get opportunity tracking and forecasting, with AI that surfaces opportunities and threats, prepares reps for meetings and shows managers where to coach. Sugar Predict reads ERP purchase data for cross-sell and churn signals. Source: [sugarai.com](https://sugarai.com/).

- Category: CRM platforms
- Price: Sugar Sell Standard+ $68, Advanced+ $98, Premier+ $155 per user per month, billed annually
- AI capabilities: Call and meeting analysis, Assistant, Deal inspection, Data enrichment and hygiene, AI forecasting and Revenue analytics
- Scale: Established: a public parent, or a disclosed customer base (SugarAI lists 4,000+ customers, 1M+ users and 120+ countries.)
- Founded: 2004

Sources: [sugarai.com](https://sugarai.com/), [sugarai.com](https://sugarai.com/pricing) and [sugarai.com](https://sugarai.com/press-releases/sugarcrm-unveils-new-brand-identity-as-sugarai-declaring-the-next-generation-of-crm).

## Launches and dated events, newest first

### SugarCRM rebrands as SugarAI around precision selling

Rebrand, April 13, 2026. SugarCRM unveiled a new brand identity as SugarAI. It describes a move from CRM as a system of record to a system of action, with account-level insights that highlight risk, uncover expansion and guide next steps, and links to ERP data.

Source: [Vendor release](https://sugarai.com/press-releases/sugarcrm-unveils-new-brand-identity-as-sugarai-declaring-the-next-generation-of-crm). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-sugarai).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology