{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Supergrow: what it sells, price and AI features\", https://www.newsprint.com/companies/supergrow/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/supergrow/",
  "markdown_url": "https://www.newsprint.com/companies/supergrow.md",
  "title": "Supergrow: what it sells, price and AI features",
  "opening_answer": "Supergrow is on the AI internal communications software map. We record 3 dated launches and events for it. The latest is dated Oct. 14, 2026.",
  "period": "Sept. 21 to Oct. 14, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CGGD069",
    "slug": "supergrow",
    "name": "Supergrow",
    "aliases": [],
    "site": "https://www.supergrow.ai/",
    "summary": "Supergrow sells an AI LinkedIn writing tool to individuals, and a Teams product that marketing and comms teams use to run employee advocacy: \"Turn Expertise Into LinkedIn® Content With Employee Advocacy\". Employees do not reshare company posts. They join \"AI-guided interviews\" that turn their answers into three to five original posts. Content DNA keeps each post in the person's voice, admins review drafts and run challenges, and an MCP server connects Claude and ChatGPT.",
    "founded": null,
    "categories": [
      "advocacy"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Employee advocacy"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Supergrow sells an AI LinkedIn writing tool to individuals, and a Teams product that marketing and comms teams use to run employee advocacy: \"Turn Expertise Into LinkedIn® Content With Employee Advocacy\". Employees do not reshare company posts. They join \"AI-guided interviews\" that turn their answers into three to five original posts. Content DNA keeps each post in the person's voice, admins review drafts and run challenges, and an MCP server connects Claude and ChatGPT.",
    "source": {
      "name": "supergrow.ai",
      "url": "https://www.supergrow.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-supergrow",
      "section": "companies",
      "name": "Supergrow",
      "site": "https://www.supergrow.ai/",
      "category": "Employee advocacy",
      "what": "Supergrow sells an AI LinkedIn writing tool to individuals, and a Teams product that marketing and comms teams use to run employee advocacy: \"Turn Expertise Into LinkedIn® Content With Employee Advocacy\". Employees do not reshare company posts. They join \"AI-guided interviews\" that turn their answers into three to five original posts. Content DNA keeps each post in the person's voice, admins review drafts and run challenges, and an MCP server connects Claude and ChatGPT.",
      "what_source": {
        "name": "supergrow.ai",
        "url": "https://www.supergrow.ai/"
      },
      "price": "paid plans published on the vendor's site",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "MCP or agent API",
          "AI writing"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (No customer count or funding published.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "supergrow.ai",
          "url": "https://www.supergrow.ai/"
        },
        {
          "name": "supergrow.ai",
          "url": "https://www.supergrow.ai/employee-advocacy"
        },
        {
          "name": "supergrow.ai",
          "url": "https://www.supergrow.ai/changelog"
        },
        {
          "name": "supergrow.ai",
          "url": "https://www.supergrow.ai/pricing"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/supergrow/#event-1",
      "on": "2026-10-14",
      "date_precision": "day",
      "title": "Supergrow opens Content Radar in beta",
      "summary": "Content Radar finds post ideas in connected Granola meetings and Slack and matches them to current discussion on LinkedIn, X and the web. A chosen idea becomes a post in the person's voice through PostCast.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-supergrow"
      },
      "source": {
        "name": "Supergrow changelog",
        "url": "https://www.supergrow.ai/changelog"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/supergrow/#event-2",
      "on": "2026-09-24",
      "date_precision": "day",
      "title": "Supergrow connects to Claude and ChatGPT by sign-in",
      "summary": "Claude and ChatGPT now connect to Supergrow by signing in and approving access, with no API key. Supergrow is listed in Claude's connector directory, and each tool is labeled read-only or as a change.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-supergrow"
      },
      "source": {
        "name": "Supergrow changelog",
        "url": "https://www.supergrow.ai/changelog"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/supergrow/#event-3",
      "on": "2026-09-21",
      "date_precision": "day",
      "title": "Supergrow's PostCast interviewer asks follow-up questions",
      "summary": "The PostCast AI interviewer now checks each answer and asks a follow-up, such as an example or a number, when an answer is thin, then moves on after two tries.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-supergrow"
      },
      "source": {
        "name": "Supergrow changelog",
        "url": "https://www.supergrow.ai/changelog"
      }
    }
  ]
}