# Surfacd: new features and launches

URL: https://www.newsprint.com/companies/surfacd/
Covers: Feb. 12 to Oct. 23, 2026
Updated: 2026-10-29
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Surfacd: new features and launches", https://www.newsprint.com/companies/surfacd/, updated 2026-10-29

> We confirmed 11 product launches from Surfacd since February 2026. The latest, Reports break down what moved visibility; queries split scope from filters, became available Oct. 23, 2026.

Surfacd sells AI visibility tracking to brands, with a free trial. It tracks brand visibility, rankings, sentiment and cited sources across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. A Reputation layer groups what AI says into narratives and themes, and an API and MCP server give access to the data.

## Facts

- Site: [surfacd.com](https://surfacd.com/)
- Category: AI visibility
- Status: Active
- Price: GBP list: Starter £59/mo, Pro £169, Business £299; yearly billing gives 2 months free; 7-day free trial; custom plans on request.

## Every dated launch, newest first

### Reports break down what moved visibility; queries split scope from filters

Available Oct. 23, 2026.

Surfacd's visibility reports can now show how much each row's mention rate moved a brand's visibility against a comparison period. Report queries now take a scope list that decides what is counted and a separate filters list that only picks which rows come back.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-LJX06X0D4

### Branded filter for API reports

Available Oct. 19, 2026.

Visibility, sources and narratives reports can be filtered to answers to prompts that name a brand, or to generic prompts.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-K23

### Queries report: counts the web searches AI platforms run for tracked prompts

Available Oct. 19, 2026.

Surfacd added a queries report that counts the web searches ChatGPT, Perplexity and other platforms run before answering, across every answer in the filters: searches per prompt, the most common searches, search rate by platform, and change against the previous period. It is also available through the run\_report MCP tool.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement), [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

In [PR software this week: Oct. 20 to 25, 2026](https://www.newsprint.com/updates/pr-software/2026-10-26/#launch-L44H5HHHW).

Link: https://www.newsprint.com/companies/surfacd/#launch-L44H5HHHW

### Deactivate prompts and keep their history

Available Oct. 1, 2026.

A prompt can be deactivated instead of deleted, so its topic, tags and past results stay in reports; inactive prompts move to a new tab and only inactive prompts can be deleted.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-K22

### Reputation (Reputation Intelligence)

Available Sept. 10, 2026. In beta.

Groups recurring narratives AI platforms tell about a brand into themes, scored for sentiment and tracked over time; beta.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-R549

### Download Rankings and Answers as a PDF or Markdown report

Available Sept. 3, 2026.

Rankings and Answers export as a formatted, branded PDF or a Markdown report with the active filters and a link back to the live view.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Surfacd (changelog)](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-N035

### Search Queries

Available Aug. 27, 2026.

Shows every web search an AI platform ran while building an answer, beside the cited sources.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Surfacd changelog](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-R537

### Claude and Grok monitored through provider APIs

Available Aug. 25, 2026. In beta.

Claude is added as an early-access platform queried with web search on; Grok moves to API collection.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Surfacd (changelog)](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-N034

### Sentiment score alongside visibility

Available Aug. 17, 2026.

Brand Rankings and the Dashboard show a sentiment score for how AI describes each brand, with a trend and API fields.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Surfacd (changelog)](https://docs.surfacd.com/changelog).

Link: https://www.newsprint.com/companies/surfacd/#launch-N033

### Clarity Global launches Surfacd

Available Feb. 12, 2026.

Clarity Global announces Surfacd, its first proprietary product: an AI visibility monitoring tool for B2B brands.

Source: [MarComm News](https://marcommnews.com/clarity-global-launches-surfacd-to-close-the-ai-visibility-gap-for-b2b-brands/).

Link: https://www.newsprint.com/companies/surfacd/#launch-E416

### AI visibility monitoring

Available Feb. 12, 2026.

Tracks how brands appear across ChatGPT, Perplexity, Gemini, Copilot, Grok, AI Mode and AI Overviews.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Sources: [MarComm News](https://marcommnews.com/clarity-global-launches-surfacd-to-close-the-ai-visibility-gap-for-b2b-brands/), [MarComm News (Clarity Global launches Surfacd)](https://marcommnews.com/clarity-global-launches-surfacd-to-close-the-ai-visibility-gap-for-b2b-brands/).

Link: https://www.newsprint.com/companies/surfacd/#launch-R312

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology
