{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"SWOOP Analytics: what it sells, price and AI features\", https://www.newsprint.com/companies/swoop-analytics/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/swoop-analytics/",
  "markdown_url": "https://www.newsprint.com/companies/swoop-analytics.md",
  "title": "SWOOP Analytics: what it sells, price and AI features",
  "opening_answer": "SWOOP Analytics is on the AI internal communications software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C5Z0JH6",
    "slug": "swoop-analytics",
    "name": "SWOOP Analytics",
    "aliases": [],
    "site": "https://www.swoopanalytics.com/",
    "summary": "SWOOP Analytics sells \"AI-enhanced digital workplace analytics for SharePoint intranets, Viva Engage and M365.\" Internal comms and digital workplace teams at organizations with 5,000 to 500,000 employees use it to measure the reach, engagement and sentiment of intranet pages, Viva Engage communities and Teams, and to benchmark against peers. Dr SWOOP, an AI analytics coach, explains the data and suggests next steps. It measures channels; it does not send content.",
    "founded": null,
    "categories": [
      "email"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Employee email and newsletters"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "SWOOP Analytics sells \"AI-enhanced digital workplace analytics for SharePoint intranets, Viva Engage and M365.\" Internal comms and digital workplace teams at organizations with 5,000 to 500,000 employees use it to measure the reach, engagement and sentiment of intranet pages, Viva Engage communities and Teams, and to benchmark against peers. Dr SWOOP, an AI analytics coach, explains the data and suggests next steps. It measures channels; it does not send content.",
    "source": {
      "name": "swoopanalytics.com",
      "url": "https://www.swoopanalytics.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-swoop-analytics",
      "section": "companies",
      "name": "SWOOP Analytics",
      "site": "https://www.swoopanalytics.com/",
      "category": "Employee email and newsletters",
      "what": "SWOOP Analytics sells \"AI-enhanced digital workplace analytics for SharePoint intranets, Viva Engage and M365.\" Internal comms and digital workplace teams at organizations with 5,000 to 500,000 employees use it to measure the reach, engagement and sentiment of intranet pages, Viva Engage communities and Teams, and to benchmark against peers. Dr SWOOP, an AI analytics coach, explains the data and suggests next steps. It measures channels; it does not send content.",
      "what_source": {
        "name": "swoopanalytics.com",
        "url": "https://www.swoopanalytics.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Assistant",
          "Comms analytics",
          "Sentiment and feedback"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (No customer count, revenue or funding disclosed on its own pages.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "swoopanalytics.com",
          "url": "https://www.swoopanalytics.com/"
        },
        {
          "name": "swoopanalytics.com",
          "url": "https://www.swoopanalytics.com/about"
        },
        {
          "name": "swoopanalytics.com",
          "url": "https://www.swoopanalytics.com/dr-swoop"
        },
        {
          "name": "swoopanalytics.com",
          "url": "https://www.swoopanalytics.com/latest-news"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}