{ "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/" }, "cite_as": "Newsprint, \"Synapse: what it sells, price and AI features\", https://www.newsprint.com/companies/synapse/, updated 2026-11-11", "updated_at": "2026-11-11", "url": "https://www.newsprint.com/companies/synapse/", "markdown_url": "https://www.newsprint.com/companies/synapse.md", "title": "Synapse: what it sells, price and AI features", "opening_answer": "Synapse is on the PR software map. We record 2 dated launches and events for it. The latest is dated Sept. 17, 2024.", "period": "Feb. 28 to Sept. 17, 2024", "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology", "company": { "id": "C82SWWN", "slug": "synapse", "name": "Synapse", "aliases": [], "site": "https://synapse.media/", "summary": null, "founded": null, "categories": [ "requests" ], "status": "active", "price_note": "GBP list, excl. VAT: Starter £90/mo and Growth £125/mo, one user included; extra users £72/mo (Starter) or £100/mo (Growth); Starter allows 5 pitch uploads, 5 journalist requests and 5 expert listings per user a month, Growth unlimited; yearly billing saves 15%; 14-day trial; custom price for 10+ users. Free until May 2026 (CEO post, 2026-05-06). Journalists use it free (home page FAQ).", "update_channels": [ { "kind": "blog", "url": "https://synapse.media/news-views/" } ], "updated_at": "2026-10-23", "off_map": null, "merged_into": null, "category_names": [ "Journalist requests and relationships" ] }, "confirmed_product_launches": 0, "dated_product_launches": 0, "undated_launches": 0, "launches_data_url": "https://www.newsprint.com/data/launches.json", "count": 0, "launches": [], "launch_list": false, "indexed": true, "summary": { "text": "\"The Stories Marketplace.\" A UK marketplace where PRs post pitches and answer live journalist requests, and journalists browse, filter and chat back. For PRs it gives an AI-recommended list of 20-25 journalists for every pitch, real-time pitch stats, request alerts in Slack and an expert database that journalists search. Journalists get filtered pitches, requests and verified experts in place of email. Every user is manually verified. It was free until May 2026, when it switched to paid plans; the CEO wrote that over 3,000 PR professionals were moving from free to paid and that dozens of businesses were subscribing. It does not sell a media database, monitoring or press release writing.", "source": { "name": "synapse.media", "url": "https://synapse.media/" }, "from": "map" }, "maps": [ { "map": "ai-for-pr", "title": "The PR software map", "url": "https://www.newsprint.com/research/pr-software/#co-synapse", "section": "companies", "name": "Synapse", "site": "https://synapse.media/", "category": "Journalist requests and relationships", "what": "\"The Stories Marketplace.\" A UK marketplace where PRs post pitches and answer live journalist requests, and journalists browse, filter and chat back. For PRs it gives an AI-recommended list of 20-25 journalists for every pitch, real-time pitch stats, request alerts in Slack and an expert database that journalists search. Journalists get filtered pitches, requests and verified experts in place of email. Every user is manually verified. It was free until May 2026, when it switched to paid plans; the CEO wrote that over 3,000 PR professionals were moving from free to paid and that dozens of businesses were subscribing. It does not sell a media database, monitoring or press release writing.", "what_source": { "name": "synapse.media", "url": "https://synapse.media/" }, "price": "GBP list, excl. VAT: Starter £90/mo and Growth £125/mo, one user included; extra users £72/mo (Starter) or £100/mo (Growth); Starter allows 5 pitch uploads, 5 journalist requests and 5 expert listings per user a month, Growth unlimited; yearly billing saves 15%; 14-day trial; custom price for 10+ users. Free until May 2026 (CEO post, 2026-05-06). Journalists use it free (home page FAQ).", "price_published": false, "capabilities": { "label": "Covers", "items": [ "Discover", "Search", "Pitch", "Measure" ] }, "scale_tier": 3, "scale": "Funded challenger: institutional funding disclosed (funding round led by Dowgate Capital announced 2024-02-28 (amount not stated on the page captured); Innovate UK Creative Catalyst grant 2024-09-17; 'over 3,000 PR professionals are moving from free to paid' and 'Dozens of businesses are subscribing' (CEO post 2026-05-06); 'Trusted by 1,500+ journalists at top publications' (journalist page); publisher partners named on its own site: Reach, Newsquest, National World, LADbible, The Stylist Group; revenue not disclosed)", "founded": null, "founded_source": null, "fate": null, "sources": [ { "name": "synapse.media", "url": "https://synapse.media/" } ], "more_sources": 12, "cross_listed": false } ], "off_map_url": null, "timeline": [ { "id": "event-1", "url": "https://www.newsprint.com/companies/synapse/#event-1", "on": "2024-09-17", "date_precision": "day", "title": "Innovate UK Creative Catalyst grant", "summary": "Synapse, The Stories Marketplace, founded by media relations technology expert Charles Russell, has won a creative catalyst grant from the government’s innovation agency, Innovate UK.", "kind": "Funding round", "from": { "name": "The PR software map", "url": "https://www.newsprint.com/research/pr-software/#co-synapse" }, "source": { "name": "Synapse news", "url": "https://synapse.media/synapse-wins-creative-catalyst-grant/" } }, { "id": "event-2", "url": "https://www.newsprint.com/companies/synapse/#event-2", "on": "2024-02-28", "date_precision": "day", "title": "Funding led by Dowgate Capital announced", "summary": "Synapse announces new board appointments and funding led by Dowgate Capital.", "kind": "Funding round", "from": { "name": "The PR software map", "url": "https://www.newsprint.com/research/pr-software/#co-synapse" }, "source": { "name": "Synapse news", "url": "https://synapse.media/synapse-announces-new-board-appointments-and-funding-led-by-dowgate-capital/" } } ] }