# Synapse: what it sells, price and AI features

URL: https://www.newsprint.com/companies/synapse/
Covers: Feb. 28 to Sept. 17, 2024
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Synapse: what it sells, price and AI features", https://www.newsprint.com/companies/synapse/, updated 2026-11-11

> Synapse is on the PR software map. We record 2 dated launches and events for it. The latest is dated Sept. 17, 2024.

"The Stories Marketplace." A UK marketplace where PRs post pitches and answer live journalist requests, and journalists browse, filter and chat back. For PRs it gives an AI-recommended list of 20-25 journalists for every pitch, real-time pitch stats, request alerts in Slack and an expert database that journalists search. Journalists get filtered pitches, requests and verified experts in place of email. Every user is manually verified. It was free until May 2026, when it switched to paid plans; the CEO wrote that over 3,000 PR professionals were moving from free to paid and that dozens of businesses were subscribing. It does not sell a media database, monitoring or press release writing. Source: [synapse.media](https://synapse.media/).

## Facts

- Site: [synapse.media](https://synapse.media/)
- Category: Journalist requests and relationships
- Status: Active
- Price: GBP list, excl. VAT: Starter £90/mo and Growth £125/mo, one user included; extra users £72/mo (Starter) or £100/mo (Growth); Starter allows 5 pitch uploads, 5 journalist requests and 5 expert listings per user a month, Growth unlimited; yearly billing saves 15%; 14-day trial; custom price for 10+ users. Free until May 2026 (CEO post, 2026-05-06). Journalists use it free (home page FAQ).

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-synapse)

"The Stories Marketplace." A UK marketplace where PRs post pitches and answer live journalist requests, and journalists browse, filter and chat back. For PRs it gives an AI-recommended list of 20-25 journalists for every pitch, real-time pitch stats, request alerts in Slack and an expert database that journalists search. Journalists get filtered pitches, requests and verified experts in place of email. Every user is manually verified. It was free until May 2026, when it switched to paid plans; the CEO wrote that over 3,000 PR professionals were moving from free to paid and that dozens of businesses were subscribing. It does not sell a media database, monitoring or press release writing. Source: [synapse.media](https://synapse.media/).

- Category: Journalist requests and relationships
- Price: GBP list, excl. VAT: Starter £90/mo and Growth £125/mo, one user included; extra users £72/mo (Starter) or £100/mo (Growth); Starter allows 5 pitch uploads, 5 journalist requests and 5 expert listings per user a month, Growth unlimited; yearly billing saves 15%; 14-day trial; custom price for 10+ users. Free until May 2026 (CEO post, 2026-05-06). Journalists use it free (home page FAQ).
- Covers: Discover, Search, Pitch and Measure
- Scale: Funded challenger: institutional funding disclosed (funding round led by Dowgate Capital announced 2024-02-28 (amount not stated on the page captured); Innovate UK Creative Catalyst grant 2024-09-17; 'over 3,000 PR professionals are moving from free to paid' and 'Dozens of businesses are subscribing' (CEO post 2026-05-06); 'Trusted by 1,500+ journalists at top publications' (journalist page); publisher partners named on its own site: Reach, Newsquest, National World, LADbible, The Stylist Group; revenue not disclosed)

Sources: [synapse.media](https://synapse.media/) and [12 more on the map](https://www.newsprint.com/research/pr-software/#co-synapse).

## Launches and dated events, newest first

### Innovate UK Creative Catalyst grant

Funding round, Sept. 17, 2024. Synapse, The Stories Marketplace, founded by media relations technology expert Charles Russell, has won a creative catalyst grant from the government’s innovation agency, Innovate UK.

Source: [Synapse news](https://synapse.media/synapse-wins-creative-catalyst-grant/). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-synapse).

### Funding led by Dowgate Capital announced

Funding round, Feb. 28, 2024. Synapse announces new board appointments and funding led by Dowgate Capital.

Source: [Synapse news](https://synapse.media/synapse-announces-new-board-appointments-and-funding-led-by-dowgate-capital/). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-synapse).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology