{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Talkwalker: new features and launches\", https://www.newsprint.com/companies/talkwalker/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/talkwalker/",
  "markdown_url": "https://www.newsprint.com/companies/talkwalker.md",
  "title": "Talkwalker: new features and launches",
  "opening_answer": "We confirmed 39 product launches from Talkwalker since March 2013. The latest, Adds Lumen Agent to Hootsuite's Wisdom assistant, was announced Oct. 7, 2026. We also record 2 funding rounds, 2 acquisitions, 1 new company and 1 rebrand.",
  "period": "2009 to Oct. 7, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C059",
    "slug": "talkwalker",
    "name": "Talkwalker",
    "aliases": [
      "Lumen by Talkwalker"
    ],
    "site": "https://www.talkwalker.com/",
    "summary": "Talkwalker, owned by Hootsuite, sells social listening and media monitoring to enterprises. It detects trends and peaks in conversation and forecasts when to join them. Its monitoring scores reputation on share of voice, sentiment and ROI, and it compares social performance against competitors.",
    "founded": 2009,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": "not published; Core, Analyze and Business tiers are all \"pick your plan to get a custom quote\"",
    "update_channels": [
      {
        "kind": "changelog",
        "url": "https://www.hootsuite.com/en-us/whats-new?product=Lumen+by+Talkwalker"
      },
      {
        "kind": "blog",
        "url": "https://www.talkwalker.com/blog"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 39,
  "dated_product_launches": 39,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 45,
  "launches": [
    {
      "id": "LKHRHR8V2",
      "company": "talkwalker",
      "product": null,
      "title": "Adds Lumen Agent to Hootsuite's Wisdom assistant",
      "summary": "Hootsuite users can pick a Lumen agent inside Wisdom and get social-listening answers from Quick Search over the last 7 days, with citations, without a Lumen by Talkwalker account.",
      "kind": "feature",
      "features": [
        "agents",
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        "media-monitoring"
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      "announced_on": "2026-10-07",
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        {
          "url": "https://www.hootsuite.com/whats-new/lumen-agent-for-hootsuite",
          "name": "Hootsuite What's New (Lumen by Talkwalker)",
          "quote": "Hootsuite is officially bringing Lumen capabilities into Wisdom.",
          "retrieved_at": "2026-10-26"
        }
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      "verification": {
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        "media-monitoring": "https://www.newsprint.com/features/#feature-media-monitoring"
      },
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