# Talkwalker: new features and launches URL: https://www.newsprint.com/companies/talkwalker/ Covers: 2009 to Oct. 7, 2026 Updated: 2026-10-28 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "Talkwalker: new features and launches", https://www.newsprint.com/companies/talkwalker/, updated 2026-10-28 > We confirmed 39 product launches from Talkwalker since March 2013. The latest, Adds Lumen Agent to Hootsuite's Wisdom assistant, was announced Oct. 7, 2026. We also record 2 funding rounds, 2 acquisitions, 1 new company and 1 rebrand. Talkwalker, owned by Hootsuite, sells social listening and media monitoring to enterprises. It detects trends and peaks in conversation and forecasts when to join them. Its monitoring scores reputation on share of voice, sentiment and ROI, and it compares social performance against competitors. ## Facts - Site: [talkwalker.com](https://www.talkwalker.com/) - Founded: 2009 - Category: Media monitoring and analysis - Status: Active - Price: not published; Core, Analyze and Business tiers are all "pick your plan to get a custom quote" ## Every dated launch, newest first ### Adds Lumen Agent to Hootsuite's Wisdom assistant Announced Oct. 7, 2026. Hootsuite users can pick a Lumen agent inside Wisdom and get social-listening answers from Quick Search over the last 7 days, with citations, without a Lumen by Talkwalker account. Features: [AI agents](https://www.newsprint.com/features/#feature-agents), [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [Trend detection](https://www.newsprint.com/features/#feature-trend-detection), [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/lumen-agent-for-hootsuite). Link: https://www.newsprint.com/companies/talkwalker/#launch-LKHRHR8V2 ### Adds Threads public profile monitoring Announced Sept. 30, 2026. Users can add any public Threads profile as a channel in Channel Analytics to track competitors, influencers and industry accounts. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/threads-public-profile-monitoring). Link: https://www.newsprint.com/companies/talkwalker/#launch-L2F4X7EWJ ### Adds Public YouTube Catalog of 15,000 monitored accounts Announced Sept. 28, 2026. Matching YouTube posts from a Hootsuite-owned catalog of 15,000 accounts (expanding to 30,000) flow into topic and Quick Search results with no setup. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/youtube-catalog). Link: https://www.newsprint.com/companies/talkwalker/#launch-L700JEXHZ ### Expands AI Widget Insights to more summaries and table widgets Announced Sept. 23, 2026. AI Widget Insights now allows up to 6 AI summaries per page, adds AI summaries on Citations table widgets and a redesigned full-screen side-by-side view. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/ai-widget-insights-enhancements). Link: https://www.newsprint.com/companies/talkwalker/#launch-L4ZW6SGAW ### Wisdom in Lumen: Widget Aware for Dashboards Available Sept. 16, 2026. Wisdom scopes its answers to the dashboard widget the user selects. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [Hootsuite what's new](https://www.hootsuite.com/whats-new/wisdom-in-lumen-widget-aware-for-dashboards). Link: https://www.newsprint.com/companies/talkwalker/#launch-R559 ### Adds citation tracking and prominence scores to LLM Insights Announced Sept. 2, 2026. LLM Insights adds a Citations & Sources table, Brand Perspective prompt setup, and Visibility Score and Average Position metrics for brand answers in ChatGPT, Gemini, Claude and Perplexity. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/llm-insights-enhancements). Link: https://www.newsprint.com/companies/talkwalker/#launch-L7Q136RV3 ### Adds Kinetiq TV and radio monitoring Announced Aug. 31, 2026. Talkwalker Listening adds Kinetiq as a paid broadcast data provider, in NA + Europe and Global tiers, alongside existing TVEyes coverage. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/kinetiq-integration). Link: https://www.newsprint.com/companies/talkwalker/#launch-LAE1JW5HQ ### Wisdom Insights Citations Available July 22, 2026. Inline source links on each key claim in Wisdom-generated summaries. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Hootsuite what's new](https://www.hootsuite.com/whats-new/wisdom-insights-citations). Link: https://www.newsprint.com/companies/talkwalker/#launch-R497 ### Adds Threads keyword search Announced June 30, 2026. Users can monitor public Threads posts and comments that match keywords, not only owned pages, set up through Talkwalker project settings. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/threads-keyword-search). Link: https://www.newsprint.com/companies/talkwalker/#launch-LH8G1W5YP ### Talkwalker renamed Lumen by Talkwalker Announced June 24, 2026. Hootsuite renamed Talkwalker to Lumen by Talkwalker, its dedicated social intelligence product inside Social OS. Source: [Hootsuite newsroom](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom). Link: https://www.newsprint.com/companies/talkwalker/#launch-E373 ### Announces MCP connectors for Lumen Announced June 24, 2026. Hootsuite said it is launching Model Context Protocol connectors across Perch, Nest and Lumen so AI agents can reach its social-listening insights and data. Features: [MCP server](https://www.newsprint.com/features/#feature-mcp-server), [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors). Source: [Hootsuite press release](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom). Link: https://www.newsprint.com/companies/talkwalker/#launch-LJ0G9YB49 ### Wisdom, a social-first AI agent Announced June 24, 2026. Hootsuite launched Wisdom, a new social-first AI agent for social and business intelligence, connected directly to Lumen by Talkwalker. Features: [AI agents](https://www.newsprint.com/features/#feature-agents). Source: [Hootsuite newsroom](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom). Link: https://www.newsprint.com/companies/talkwalker/#launch-R470 ### Adds TikTok hashtag monitoring Announced May 18, 2026. Using the official TikTok mentions API, users can track up to 50 brand hashtags in the same project view as other brand conversations. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/tiktok-hashtag-monitoring). Link: https://www.newsprint.com/companies/talkwalker/#launch-LAFQM2CJC ### Adds Mastodon and Fishbowl to social listening Announced April 20, 2026. Talkwalker Listening adds Mastodon and Fishbowl (alongside Truth Social) as standard media types, with no per-source login or tokens. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/unlocking-insights-across-mastodon-fishbowl-truthsocial). Link: https://www.newsprint.com/companies/talkwalker/#launch-L3JW4HV96 ### Yeti Agent: Page Aware answers Available April 14, 2026. Enhancement to Yeti Agent that automatically inherits the active topics/filters from a user's current session to ground AI answers in context. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [Hootsuite What's New (Talkwalker)](https://www.hootsuite.com/whats-new/yeti-agent-page-aware-answers). Link: https://www.newsprint.com/companies/talkwalker/#launch-R360 ### Adds Global Search for Dashboards Announced April 8, 2026. One search bar finds dashboards across all accounts and projects, for teams with large reporting estates. Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/global-search-for-dashboards). Link: https://www.newsprint.com/companies/talkwalker/#launch-L4HACTN4G ### Expands LINE catalog to 50,000 public profiles Announced March 5, 2026. The LINE catalog grows to 50,000 public profiles for JAPAC conversation, competitor and trend coverage, with no setup. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/expanded-line-catalog-to-50k-profiles). Link: https://www.newsprint.com/companies/talkwalker/#launch-L1GFZ9YHJ ### Adds scheduling for Talkwalker Reports Announced Feb. 17, 2026. Reports can be sent automatically at a chosen date and time and repeat on a chosen frequency. Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/talkwalker-reports-scheduling). Link: https://www.newsprint.com/companies/talkwalker/#launch-LEX6DK1YZ ### LLM Insights Available Jan. 28, 2026. LLM Insights gives visibility into how a brand and competitor brands appear across AI assistants like ChatGPT, Gemini, Claude and Perplexity. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/llm-insights). Link: https://www.newsprint.com/companies/talkwalker/#launch-R295 ### Adds multilingual Conversation Clusters Announced Jan. 21, 2026. Conversation Clusters can now group posts in several languages into one cluster, to track discussions globally. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Trend detection](https://www.newsprint.com/features/#feature-trend-detection). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/multilingual-conversation-clusters). Link: https://www.newsprint.com/companies/talkwalker/#launch-LGSD22FYC ### Adds Truth Social data to Talkwalker Listening Announced Jan. 14, 2026. Users can monitor public Truth Social posts and engagement metrics alongside other social channels. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Hootsuite What's New (Lumen by Talkwalker)](https://www.hootsuite.com/whats-new/truth-social-data-now-available-in-talkwalker-listening). Link: https://www.newsprint.com/companies/talkwalker/#launch-L5E7RVHS4 ### Yeti Agent Announced December 2025. Agentic AI layer letting users ask complex questions and get insights via agentic reasoning and MCP server integrations; a separate vendor page (now titled 'Wisdom, Your Self-Driving Insights Partner') additionally describes visualizations and recommendations, and Yeti Agent is now sold under the Wisdom name. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [AI agents](https://www.newsprint.com/features/#feature-agents). Source: [Hootsuite blog (Talkwalker product update)](https://blog.hootsuite.com/new-features-dec-2025/). Link: https://www.newsprint.com/companies/talkwalker/#launch-R266 ### AI-Powered Insights (AI Widget Insights) Available Oct. 29, 2025. Natural-language explanations of dashboard charts and widgets. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Hootsuite what's new](https://www.hootsuite.com/whats-new/ai-powered-insights). Link: https://www.newsprint.com/companies/talkwalker/#launch-R245 ### May release: Yeti Studio and expanded data sources Available May 29, 2024. Talkwalker launched Yeti Studio, a customizable AI assistant fed with company knowledge, plus expanded X, Instagram, Reddit and podcast data sources. Source: [Talkwalker blog](https://www.talkwalker.com/blog/may-release-next-gen-social-media-performance). Link: https://www.newsprint.com/companies/talkwalker/#launch-E198 ### Hootsuite agrees to acquire Talkwalker Announced April 8, 2024. Hootsuite announced it would acquire Talkwalker, combining social media management with Talkwalker's consumer intelligence and Blue Silk GPT. Source: [Talkwalker newsroom](https://www.talkwalker.com/press-release/hootsuite). Link: https://www.newsprint.com/companies/talkwalker/#launch-E190 ### Next Generation of Social Listening: Blue Silk GPT Available Nov. 2, 2023. Talkwalker announced Blue Silk GPT generative AI, plus Yeti Data Insights and AI-Summaries across reports and alerts. Source: [PR Newswire](https://www.prnewswire.com/news-releases/talkwalker-announces-the-next-generation-of-social-listening-301976130.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-E169 ### Blue Silk™ GPT Announced Nov. 2, 2023. Generative AI layer making Talkwalker's social data directly accessible without Booleans, dashboards, or analysts. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [PR Newswire (Talkwalker)](https://www.prnewswire.com/news-releases/talkwalker-announces-the-next-generation-of-social-listening-301976130.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-R086 ### Yeti - Data Insights Announced Nov. 2, 2023. Yeti capability that auto-generates quick summaries of brand activity, consumer pain points, and potential crises. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [PR Newswire (Talkwalker)](https://www.prnewswire.com/news-releases/talkwalker-announces-the-next-generation-of-social-listening-301976130.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-R087 ### AI-Summaries Announced Nov. 2, 2023. AI-generated summaries embedded across Talkwalker reports, alerts, and the platform to surface key points from large volumes of posts. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [PR Newswire (Talkwalker)](https://www.prnewswire.com/news-releases/talkwalker-announces-the-next-generation-of-social-listening-301976130.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-R088 ### Yeti GPT assistant launches with redesigned website Available July 3, 2023. Talkwalker relaunched its website and introduced Yeti, a GPT assistant powered by AI for querying consumer intelligence data. Source: [Talkwalker blog](https://www.talkwalker.com/blog/talkwalker-new-website-yeti-gpt-assistant). Link: https://www.newsprint.com/companies/talkwalker/#launch-E157 ### Yeti Announced July 3, 2023. Chat-based GPT assistant for querying Talkwalker's consumer intelligence platform, unveiled with the company's redesigned website. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [Talkwalker blog](https://www.talkwalker.com/blog/talkwalker-new-website-yeti-gpt-assistant). Link: https://www.newsprint.com/companies/talkwalker/#launch-R071 ### Large language models added to Blue Silk AI Available Nov. 30, 2022. Talkwalker added large language models to its Blue Silk AI engine, launching Blue Silk Insight and 1-Click AI Classifier. Source: [AiThority (syndicated release)](https://aithority.com/technology/analytics/talkwalker-implements-industry-first-large-language-models-to-significantly-boost-consumer-intelligence-performance/). Link: https://www.newsprint.com/companies/talkwalker/#launch-E135 ### Blue Silk™ Insight Announced Nov. 30, 2022. LLM-powered feature that auto-summarizes thousands of customer support emails, reviews, and CSAT surveys into concise insights. Source: [Talkwalker press release (PDF)](https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Assets/press-releases/mkt-4411-llm-press-release--3.pdf). Link: https://www.newsprint.com/companies/talkwalker/#launch-R047 ### 1-Click AI Classifier Announced Nov. 30, 2022. LLM-powered feature that segments and categorizes millions of social conversations from a plain-language description of desired topics. Source: [Talkwalker press release (PDF)](https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Assets/press-releases/mkt-4411-llm-press-release--3.pdf). Link: https://www.newsprint.com/companies/talkwalker/#launch-R048 ### Talkwalker Forecasting Available July 5, 2022. A predictive analytics hub that forecasts how topics, trends and campaigns will change over 90 days. Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection). Sources: [PCR (2022-07-05)](https://pcr-online.biz/2022/07/05/talkwalker-launches-forecasting-an-industry-first-for-consumer-intelligence/), [AiThority (syndicated release)](https://aithority.com/technology/analytics/talkwalker-launches-forecasting-an-industry-first-for-consumer-intelligence/). Link: https://www.newsprint.com/companies/talkwalker/#launch-N049 ### Market, Customer and Social Intelligence products on Blue Silk™ AI Announced Sept. 28, 2021. Talkwalker's core AI engine, combining internal and external data sources for consumer intelligence, tied to its Market/Customer/Social Intelligence product launch. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [PR Newswire (Talkwalker)](https://www.prnewswire.com/news-releases/talkwalker-accelerates-brands-to-actionable-consumer-intelligence-301386323.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-R040 ### Talkwalker Speech Analytics (podcasts) Available April 6, 2021. Speech analytics that adds podcasts, about 35,000 shows, to the sources Talkwalker listens to. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [KMWorld (2021-04-06)](https://www.kmworld.com/Articles/News/News/Talkwalker-can-now-analyze-speech-from-podcasts-146138.aspx). Link: https://www.newsprint.com/companies/talkwalker/#launch-N048 ### Talkwalker acquires Nielsen Social Announced July 23, 2020. Talkwalker acquired Nielsen Social, integrating its Social Content Ratings solution into Talkwalker's platform. Source: [PR Newswire](https://www.prnewswire.com/news-releases/talkwalker-acquires-nielsen-social-301098980.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-E087 ### AI Engine: AI-Powered Sentiment and Custom AI Models Available Sept. 21, 2018. Talkwalker added an AI engine that scores the sentiment of monitored mentions and lets users build custom AI classifiers. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Daily Research News Online (mrweb.com)](https://www.mrweb.com/drno/news26857.htm). Link: https://www.newsprint.com/companies/talkwalker/#launch-R032 ### Marlin Equity Partners acquires majority stake Announced Jan. 11, 2018. Marlin Equity Partners acquired a majority stake in Talkwalker; investment amount was not disclosed. Source: [Marlin Equity Partners newsroom](https://www.marlinequity.com/news/marlin-acquires-majority-stake-in-talkwalker/). Link: https://www.newsprint.com/companies/talkwalker/#launch-E058 ### €5M funding from Main Mezzanine Capital Announced Jan. 11, 2017. Talkwalker secured €5 million from Dutch software investor Main Mezzanine Capital to develop AI-powered social media analytics for marketing and PR. Source: [PR Newswire](https://www.prnewswire.com/news-releases/talkwalker-secures-5m-funding-from-main-mezzanine-capital-to-spearhead-development-of-ai-powered-social-media-analytics-for-marketing-and-pr-300388838.html). Link: https://www.newsprint.com/companies/talkwalker/#launch-E050 ### talkwalkerNow Available Nov. 7, 2016. A trend discovery tool that finds global trends online in real time and forecasts how fast a story will grow. Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection). Source: [Consumer Goods Technology (2016-11-07)](https://consumergoods.com/new-tool-brands-go-viral). Link: https://www.newsprint.com/companies/talkwalker/#launch-N047 ### Talkwalker image recognition Available March 9, 2016. Proprietary image recognition that finds brand logos in social and web images. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Talkwalker (blog, 2016-03-09)](https://www.talkwalker.com/blog/introducing-image-recognition-the-future-of-social-listening). Link: https://www.newsprint.com/companies/talkwalker/#launch-N046 ### Talkwalker Alerts Available March 27, 2013. A free keyword alert service that emails or sends RSS for brand mentions across web, news and blogs. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [infoDOCKET (2013-03-27)](https://www.infodocket.com/2013/03/27/need-a-google-alerts-replacement-meet-talkwalker/). Link: https://www.newsprint.com/companies/talkwalker/#launch-N045 ### Talkwalker founded (as Trendiction) Announced 2009. Talkwalker was founded in Luxembourg City by Christophe Folschette and Thibaut Britz, initially named Trendiction. Source: [HandWiki company profile](https://handwiki.org/wiki/Company:Talkwalker). Link: https://www.newsprint.com/companies/talkwalker/#launch-E011 ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology