# toro: what it sells, price and AI features

URL: https://www.newsprint.com/companies/toro/
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "toro: what it sells, price and AI features", https://www.newsprint.com/companies/toro/, updated 2026-11-11

> toro is on the PR software map. No dated launches recorded yet.

"Free PR for your small business." A free AI PR assistant for UK small businesses with no press office, made by iwoca, the London business lender, and launched in October 2026. From a short description of the business it says what is newsworthy, gives PR advice and a strategy in chat, and drafts a press release, pitches in the owner's voice, social posts, a blog post and a Q&A, written with the claims and facts AI answers cite. It suggests journalists to contact, and its crisis support drafts a holding statement, key messages and a staff briefing. The owner edits and sends everything: it does no sending or distribution, on purpose. Any UK small business can use it, not only iwoca customers. Source: [toro.iwoca.co.uk](https://toro.iwoca.co.uk/).

## Facts

- Site: [iwoca.co.uk](https://www.iwoca.co.uk/toro)
- Founded: [2011](https://www.newsprint.com/research/pr-software/#co-toro)
- Category: AI PR assistants and agents
- Status: Active
- Price: free ('Yes, completely free. No trial, no tiers, no card details, no hidden fees.'); open to any UK small business, with no iwoca product needed; you verify an email address to start, with no account or password

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-toro)

"Free PR for your small business." A free AI PR assistant for UK small businesses with no press office, made by iwoca, the London business lender, and launched in October 2026. From a short description of the business it says what is newsworthy, gives PR advice and a strategy in chat, and drafts a press release, pitches in the owner's voice, social posts, a blog post and a Q&A, written with the claims and facts AI answers cite. It suggests journalists to contact, and its crisis support drafts a holding statement, key messages and a staff briefing. The owner edits and sends everything: it does no sending or distribution, on purpose. Any UK small business can use it, not only iwoca customers. Source: [toro.iwoca.co.uk](https://toro.iwoca.co.uk/).

- Category: AI PR assistants and agents
- Price: free ('Yes, completely free. No trial, no tiers, no card details, no hidden fees.'); open to any UK small business, with no iwoca product needed; you verify an email address to start, with no account or password
- Covers: Discover, Search and Pitch
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (a product of iwoca, whose funded SMEs 'has grown from 60,000 (2024) to 96,000' across the UK since 2012 (iwoca, 27 July 2026) and whose 'revenue increased by 56% to £366 million in 2025' (iwoca, 28 September 2026); no toro user figures disclosed)
- Founded: 2011

Sources: [toro.iwoca.co.uk](https://toro.iwoca.co.uk/) and [7 more on the map](https://www.newsprint.com/research/pr-software/#co-toro).

## Launches and dated events, newest first

No dated launches recorded yet.

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology