{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Traction Complete: what it sells, price and AI features\", https://www.newsprint.com/companies/traction-complete/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/traction-complete/",
  "markdown_url": "https://www.newsprint.com/companies/traction-complete.md",
  "title": "Traction Complete: what it sells, price and AI features",
  "opening_answer": "Traction Complete is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated June 25, 2026.",
  "period": "Jan. 20 to June 25, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CJFHQKF",
    "slug": "traction-complete",
    "name": "Traction Complete",
    "aliases": [],
    "site": "https://www.tractioncomplete.com/",
    "summary": "\"Rebuild trust in your data layer.\" Traction Complete sells a suite for Salesforce that cleanses, links, enriches and routes lead, contact and account records. RevOps teams buy it. Its Data Agents each do one job, act when a record enters the CRM, and give each output a confidence score, sources and reasoning. The company says 3,500+ RevOps leaders trust it.",
    "founded": null,
    "categories": [
      "gtm-data"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Pipeline and CRM data"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Rebuild trust in your data layer.\" Traction Complete sells a suite for Salesforce that cleanses, links, enriches and routes lead, contact and account records. RevOps teams buy it. Its Data Agents each do one job, act when a record enters the CRM, and give each output a confidence score, sources and reasoning. The company says 3,500+ RevOps leaders trust it.",
    "source": {
      "name": "tractioncomplete.com",
      "url": "https://www.tractioncomplete.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-traction-complete",
      "section": "companies",
      "name": "Traction Complete",
      "site": "https://www.tractioncomplete.com/",
      "category": "Pipeline and CRM data",
      "what": "\"Rebuild trust in your data layer.\" Traction Complete sells a suite for Salesforce that cleanses, links, enriches and routes lead, contact and account records. RevOps teams buy it. Its Data Agents each do one job, act when a record enters the CRM, and give each output a confidence score, sources and reasoning. The company says 3,500+ RevOps leaders trust it.",
      "what_source": {
        "name": "tractioncomplete.com",
        "url": "https://www.tractioncomplete.com/"
      },
      "price": "not published; sales-led, demo offered",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Data enrichment and hygiene",
          "Scoring and routing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Says 3,500+ RevOps leaders trust it; founded by Traction on Demand, a Salesforce consulting firm)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "tractioncomplete.com",
          "url": "https://www.tractioncomplete.com/"
        },
        {
          "name": "tractioncomplete.com",
          "url": "https://tractioncomplete.com/why-traction-complete/"
        },
        {
          "name": "tractioncomplete.com",
          "url": "https://tractioncomplete.com/articles/traction-complete-launches-data-agents/"
        },
        {
          "name": "tractioncomplete.com",
          "url": "https://tractioncomplete.com/articles/traction-complete-launches-complete-discover/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/traction-complete/#event-1",
      "on": "2026-06-25",
      "date_precision": "day",
      "title": "Data Agents launch for Salesforce",
      "summary": "Data Agents cleanse, link and enrich go-to-market records in Salesforce. They act when a record enters the CRM, and each output carries a confidence score, sources and a reasoning narrative.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-traction-complete"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://tractioncomplete.com/articles/traction-complete-launches-data-agents/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/traction-complete/#event-2",
      "on": "2026-01-20",
      "date_precision": "day",
      "title": "Complete Discover tests AI enrichment before it touches Salesforce",
      "summary": "Complete Discover turns Google Sheets into an account data workspace for testing AI enrichment prompts. Validated prompts deploy into Salesforce through Complete AI.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-traction-complete"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://tractioncomplete.com/articles/traction-complete-launches-complete-discover/"
      }
    }
  ]
}