# Tulip: what it sells, price and AI features

URL: https://www.newsprint.com/companies/tulip/
Covers: Oct. 7, 2025 to Oct. 9, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Tulip: what it sells, price and AI features", https://www.newsprint.com/companies/tulip/, updated 2026-11-11

> Tulip is on the AI manufacturing operations software map. We record 6 dated launches and events for it. The latest is dated Oct. 9, 2026.

"A composable, AI-native platform manufacturers use to build and connect solutions to improve production tracking, quality, traceability, and more." Plant and manufacturing engineering teams build no-code apps for operators on stations and tablets. The AI turns SOPs into apps, builds apps from a chat panel, runs configurable agents on production data and replays factory video. Source: [tulip.co](https://tulip.co/).

## Facts

- Site: [tulip.co](https://tulip.co/)
- Founded: [2014](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip)
- Category: Connected worker and work instructions
- Status: Active

## On the research maps

### [The AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip)

"A composable, AI-native platform manufacturers use to build and connect solutions to improve production tracking, quality, traceability, and more." Plant and manufacturing engineering teams build no-code apps for operators on stations and tablets. The AI turns SOPs into apps, builds apps from a chat panel, runs configurable agents on production data and replays factory video. Source: [tulip.co](https://tulip.co/).

- Category: Connected worker and work instructions
- Price: from $100 per month per interface (10 interface minimum), billed annually; higher tiers sales-led
- AI capabilities: Named agent, Assistant, Production execution, Production analytics, Work instructions, MCP or agent API, Quality event analysis and Visual inspection
- Scale: Funded challenger: institutional funding disclosed (Series D at a $1.3B valuation in January 2026; apps in use at 1,000 customer sites in 45 countries and more than 300 employees)
- Founded: 2014

Sources: [tulip.co](https://tulip.co/), [tulip.co](https://tulip.co/pricing/), [tulip.co](https://tulip.co/press/), [tulip.co](https://tulip.co/press/tulip-ai-authoring-manufacturing-apps/), [tulip.co](https://tulip.co/press/tulip-operational-intelligence-ai-agents-machine-data/), [tulip.co](https://tulip.co/press/tulip-unveils-composable-ai-agents-at-operations-calling/) and [4 more on the map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

## Launches and dated events, newest first

### Tulip introduces AI Authoring with an Authoring Agent

Launch, Oct. 9, 2026. AI Authoring adds Projects, an Authoring Agent chat panel that drafts and changes apps after the engineer approves its plan, and agent first-pass reviews of testing and documentation. Composable AI Agents are in open beta and code mode is in preview.

Source: [Vendor release](https://tulip.co/press/tulip-ai-authoring-manufacturing-apps/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

### Tulip previews Industrial Connectivity and Native MCP Connectors

Launch, Oct. 6, 2026. Industrial Connectivity brings machine data onto Tulip's operational record. Native MCP Connectors exchange data both ways with enterprise systems and AI tools, and Composable AI Agents work on that record.

Source: [Vendor release](https://tulip.co/press/tulip-operational-intelligence-ai-agents-machine-data/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

### Tulip announces Factory Playback with NVIDIA

Launch, March 17, 2026. Factory Playback builds a time-aligned record of production from machine data, operator workflows, quality events and video. It uses the NVIDIA Metropolis video search and summarization blueprint and Cosmos Reason VLM.

Source: [Vendor release](https://tulip.co/press/tulip-announces-factory-playback-nvidia/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

### Tulip raises $120M Series D led by Mitsubishi Electric

Funding round, Jan. 13, 2026. Mitsubishi Electric invested and signed a strategic alliance with Tulip. The release puts Tulip's valuation at $1.3B.

Source: [Vendor release](https://tulip.co/press/tulip-secures-120m-series-d/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

### Tulip acquires AI company Akooda

Acquisition, Nov. 18, 2025. Tulip bought Akooda, a Boston and Tel Aviv AI company focused on contextual enterprise data and real-time operational visibility. The Akooda team joins Tulip's AI and product groups.

Source: [Vendor release](https://tulip.co/press/tulip-acquires-ai-company-akooda/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

### Tulip unveils Composable AI Agents

Launch, Oct. 7, 2025. Tulip launched configurable AI agents for frontline operations that can enforce quality checks, reschedule production tasks and automate rework. Teams build agents in an agent builder or take pre-built ones from the Library.

Source: [Vendor release](https://tulip.co/press/tulip-unveils-composable-ai-agents-at-operations-calling/). From [the AI manufacturing operations software map](https://www.newsprint.com/research/manufacturing-operations-software/#co-tulip).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology