{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"UNICEPTA: what it sells, price and AI features\", https://www.newsprint.com/companies/unicepta/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/unicepta/",
  "markdown_url": "https://www.newsprint.com/companies/unicepta.md",
  "title": "UNICEPTA: what it sells, price and AI features",
  "opening_answer": "UNICEPTA is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 9 dated launches and events for it. The latest is dated February 2026.",
  "period": "1996 to February 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CV4XZAH",
    "slug": "unicepta",
    "name": "UNICEPTA",
    "aliases": [],
    "site": "https://unicepta.com/",
    "summary": null,
    "founded": 1996,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": "not published; every product page ends in 'Request a demo now'",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://unicepta.com/journal.html"
      },
      {
        "kind": "social",
        "url": "https://www.linkedin.com/company/uniceptamediaintelligence"
      }
    ],
    "updated_at": "2026-10-28",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 3,
  "dated_product_launches": 3,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 3,
  "launches": [
    {
      "id": "LXQ1PD7BG",
      "company": "unicepta",
      "product": null,
      "title": "Releases a platform to track and improve brand visibility in AI answers",
      "summary": "UNICEPTA and The Marketing Cloud built a platform that monitors, measures and improves how an organization appears in AI answers over time. It extends UNICEPTA's GEO workshops and analyses.",
      "kind": "product",
      "features": [
        "ai-answer-tracking",
        "ai-answer-optimization"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-02-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.stagwellglobal.com/2025-unicepta-geo/",
          "name": "Stagwell annual report",
          "quote": "The platform was released in February 2026.",
          "retrieved_at": "2026-11-05"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "claude-opus-5-5",
        "checked_at": "2026-11-05",
        "content_hash": "51cde54bddc698cff430803cc2ed7766f484e82d1ac20810e0b40511d9a638de"
      },
      "recorded_on": "2026-11-05",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-11-05",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "ai-answer-tracking": "https://www.newsprint.com/features/ai-answer-tracking/",
        "ai-answer-optimization": "https://www.newsprint.com/features/ai-answer-optimization/"
      },
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LXQ1PD7BG",
      "issues": []
    },
    {
      "id": "LZEXCXP5T",
      "company": "unicepta",
      "product": null,
      "title": "Launches UNICEPTA agent for Microsoft 365 Copilot",
      "summary": "UNICEPTA's AI agent brings its media and reputation intelligence into Microsoft 365 Copilot, embedded in Teams, Word or PowerPoint, through Microsoft connectors in the client's environment.",
      "kind": "plugin",
      "features": [
        "plugin",
        "mcp-and-connectors",
        "chat-assistant",
        "coverage-analysis"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "agent",
      "stage": null,
      "announced_on": "2025-11-25",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/unicepta-launches-integration-with-microsoft-365-copilot-to-simplify-reputation-intelligence-302624956.html",
          "name": "UNICEPTA / Stagwell release on PR Newswire",
          "quote": "UNICEPTA, a global media intelligence provider within The Marketing Cloud, part of Stagwell (NASDAQ: STGW), today announced the launch of an integration with Microsoft 365 Copilot",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "fc7ae78996cb48afc2f4dfe7148a66aede5c51acddd4ab669b8785a55bd2d3b9"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "plugin": "https://www.newsprint.com/features/plugin/",
        "mcp-and-connectors": "https://www.newsprint.com/features/mcp-and-connectors/",
        "chat-assistant": "https://www.newsprint.com/features/chat-assistant/",
        "coverage-analysis": "https://www.newsprint.com/features/coverage-analysis/"
      },
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LZEXCXP5T",
      "issues": []
    },
    {
      "id": "LDSNR5ZS7",
      "company": "unicepta",
      "product": null,
      "title": "Launches GEO offering to manage brand visibility in AI answers",
      "summary": "The GEO package checks how AI assistants such as ChatGPT, Gemini and Perplexity describe a brand. It pairs AI-visibility analysis with workshops that set a plan to fix gaps.",
      "kind": "product",
      "features": [
        "ai-answer-tracking",
        "ai-answer-optimization"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2025-11-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.stagwellglobal.com/2025-unicepta-geo/",
          "name": "Stagwell annual report",
          "quote": "In November 2025, UNICEPTA launched a dedicated GEO (GenAI Optimization) offering to help clients actively manage visibility, credibility, and reputation within AI-driven information environments.",
          "retrieved_at": "2026-11-05"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-11-05",
        "content_hash": "ed88216eff2a2c8888c93d29b75b53df24e5b6339cf2f0a232ff3c07693f4ea6"
      },
      "recorded_on": "2026-11-05",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-11-05",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "ai-answer-tracking": "https://www.newsprint.com/features/ai-answer-tracking/",
        "ai-answer-optimization": "https://www.newsprint.com/features/ai-answer-optimization/"
      },
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LDSNR5ZS7",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Human-Led. AI-Fed.\" A Cologne media intelligence firm, founded in 1996 and owned by Stagwell since December 2024, that monitors 460+ million sources across print, online, broadcast and social media with AI, then has industry analyst teams validate and enrich the results around the clock. It sells media monitoring with daily press reviews, real-time alerting, media analysis and benchmarking with strategic consulting, a media intelligence platform with dashboards, sentiment, influencer identification and an optional journalist database, a data stream API, a GEO package (the GEOPulse platform plus consulting) for how AI assistants describe a brand, and a Microsoft 365 Copilot integration. 550+ customers, including two thirds of the DAX-40.",
    "source": {
      "name": "unicepta.com",
      "url": "https://unicepta.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-unicepta",
      "section": "companies",
      "name": "UNICEPTA",
      "site": "https://unicepta.com/",
      "category": "Media monitoring and analysis",
      "what": "\"Human-Led. AI-Fed.\" A Cologne media intelligence firm, founded in 1996 and owned by Stagwell since December 2024, that monitors 460+ million sources across print, online, broadcast and social media with AI, then has industry analyst teams validate and enrich the results around the clock. It sells media monitoring with daily press reviews, real-time alerting, media analysis and benchmarking with strategic consulting, a media intelligence platform with dashboards, sentiment, influencer identification and an optional journalist database, a data stream API, a GEO package (the GEOPulse platform plus consulting) for how AI assistants describe a brand, and a Microsoft 365 Copilot integration. 550+ customers, including two thirds of the DAX-40.",
      "what_source": {
        "name": "unicepta.com",
        "url": "https://unicepta.com/"
      },
      "price": "not published; every product page ends in 'Request a demo now'",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Search",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (public parent: Stagwell (NASDAQ: STGW) bought it for EUR 60.1 million on 19 December 2024 (10-Q), with UNICEPTA revenue of $12.4 million in Q1 2025; 'More than 550 customers', 'two thirds of the DAX-40 companies' (company page); 'more than 500 analysis and monitoring experts' (Stagwell release))",
      "founded": "1996",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "unicepta.com",
          "url": "https://unicepta.com/"
        }
      ],
      "more_sources": 13,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-unicepta",
      "section": "companies",
      "name": "UNICEPTA",
      "site": "https://unicepta.com/",
      "category": "PR and monitoring",
      "what": "Media-intelligence firm's GEO platform plus consulting for comms teams: tracks how AI represents the organization, citations and narratives.",
      "what_source": {
        "name": "unicepta.com",
        "url": "https://unicepta.com/products/generative-engine-optimization.html"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources (partial)",
          "Content",
          "PR and outreach (partial)",
          "Prompt research (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "1996",
      "founded_source": {
        "name": "unicepta.com",
        "url": "https://unicepta.com/about-us/company.html"
      },
      "fate": null,
      "sources": [
        {
          "name": "unicepta.com",
          "url": "https://unicepta.com/products/generative-engine-optimization.html"
        },
        {
          "name": "unicepta.com",
          "url": "https://unicepta.com/about-us/company.html"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-LXQ1PD7BG",
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LXQ1PD7BG",
      "on": "2026-02-01",
      "date_precision": "month",
      "title": "Releases a platform to track and improve brand visibility in AI answers",
      "summary": "UNICEPTA and The Marketing Cloud built a platform that monitors, measures and improves how an organization appears in AI answers over time. It extends UNICEPTA's GEO workshops and analyses.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Stagwell annual report",
        "url": "https://www.stagwellglobal.com/2025-unicepta-geo/"
      }
    },
    {
      "id": "launch-LZEXCXP5T",
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LZEXCXP5T",
      "on": "2025-11-25",
      "date_precision": "day",
      "title": "Launches UNICEPTA agent for Microsoft 365 Copilot",
      "summary": "UNICEPTA's AI agent brings its media and reputation intelligence into Microsoft 365 Copilot, embedded in Teams, Word or PowerPoint, through Microsoft connectors in the client's environment.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "UNICEPTA / Stagwell release on PR Newswire",
        "url": "https://www.prnewswire.com/news-releases/unicepta-launches-integration-with-microsoft-365-copilot-to-simplify-reputation-intelligence-302624956.html"
      }
    },
    {
      "id": "launch-LDSNR5ZS7",
      "url": "https://www.newsprint.com/companies/unicepta/#launch-LDSNR5ZS7",
      "on": "2025-11-01",
      "date_precision": "month",
      "title": "Launches GEO offering to manage brand visibility in AI answers",
      "summary": "The GEO package checks how AI assistants such as ChatGPT, Gemini and Perplexity describe a brand. It pairs AI-visibility analysis with workshops that set a plan to fix gaps.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Stagwell annual report",
        "url": "https://www.stagwellglobal.com/2025-unicepta-geo/"
      }
    },
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/unicepta/#event-1",
      "on": "2024-12-19",
      "date_precision": "day",
      "title": "Stagwell acquires UNICEPTA",
      "summary": "Stagwell (NASDAQ: STGW) buys UNICEPTA Holding GmbH for EUR 60.1 million and places it in its PRophet Comms Tech unit inside The Marketing Cloud; co-CEOs Sebastian Rohwer and Alexander Peinemann stay.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "Stagwell 10-Q (quarter ended 31 March 2025)",
        "url": "https://www.sec.gov/Archives/edgar/data/876883/000087688325000017/stgw-20250331.htm"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/unicepta/#event-2",
      "on": "2022-12-01",
      "date_precision": "day",
      "title": "UNICEPTA acquires Marble Global",
      "summary": "UNICEPTA buys Marble Global, a British digital and media intelligence firm focused on ESG debates, to grow in the UK.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "MRWeb Daily Research News",
        "url": "https://www.mrweb.com/drno/news34273.htm"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/unicepta/#event-3",
      "on": "2022-10-31",
      "date_precision": "day",
      "title": "UNICEPTA acquires Adwired",
      "summary": "UNICEPTA buys Adwired, the Zurich media analysis firm behind BrandTicker; MRWeb says it was its second buy in six months, after Giance Technologies.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "MRWeb Daily Research News",
        "url": "https://www.mrweb.com/drno/news34113.htm"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/unicepta/#event-4",
      "on": "2021-01-14",
      "date_precision": "day",
      "title": "UNICEPTA acquires Ubermetrics",
      "summary": "UNICEPTA buys Ubermetrics, the Berlin AI content intelligence start-up; seed investor High-Tech Gruenderfonds sells its stake.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "High-Tech Gruenderfonds news",
        "url": "https://htgf.de/en/htgf-exit-ubermetrics"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/unicepta/#event-5",
      "on": "2018-03-06",
      "date_precision": "day",
      "title": "Paragon Partners buys UNICEPTA",
      "summary": "The DACH private equity firm Paragon Partners buys UNICEPTA from Ippen Media Group and private investors; management keeps a minority stake.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "Unquote",
        "url": "https://www.unquote.com/dach/official-record/3008922/paragon-buys-unicepta"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/unicepta/#event-6",
      "on": "1996-01-01",
      "date_precision": "year",
      "title": "UNICEPTA founded",
      "summary": "UNICEPTA is founded in Germany.",
      "kind": "Founded",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-unicepta"
      },
      "source": {
        "name": "UNICEPTA company page",
        "url": "https://unicepta.com/about-us/company.html"
      }
    }
  ]
}