# UNICEPTA: what it sells, price and AI features URL: https://www.newsprint.com/companies/unicepta/ Covers: 1996 to February 2026 Updated: 2026-11-12 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "UNICEPTA: what it sells, price and AI features", https://www.newsprint.com/companies/unicepta/, updated 2026-11-12 > UNICEPTA is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 9 dated launches and events for it. The latest is dated February 2026. "Human-Led. AI-Fed." A Cologne media intelligence firm, founded in 1996 and owned by Stagwell since December 2024, that monitors 460+ million sources across print, online, broadcast and social media with AI, then has industry analyst teams validate and enrich the results around the clock. It sells media monitoring with daily press reviews, real-time alerting, media analysis and benchmarking with strategic consulting, a media intelligence platform with dashboards, sentiment, influencer identification and an optional journalist database, a data stream API, a GEO package (the GEOPulse platform plus consulting) for how AI assistants describe a brand, and a Microsoft 365 Copilot integration. 550+ customers, including two thirds of the DAX-40. Source: [unicepta.com](https://unicepta.com/). ## Facts - Site: [unicepta.com](https://unicepta.com/) - Founded: [1996](https://unicepta.com/about-us/company.html) - Category: Media monitoring and analysis - Status: Active - Price: not published; every product page ends in 'Request a demo now' ## On the research maps ### [The PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta) "Human-Led. AI-Fed." A Cologne media intelligence firm, founded in 1996 and owned by Stagwell since December 2024, that monitors 460+ million sources across print, online, broadcast and social media with AI, then has industry analyst teams validate and enrich the results around the clock. It sells media monitoring with daily press reviews, real-time alerting, media analysis and benchmarking with strategic consulting, a media intelligence platform with dashboards, sentiment, influencer identification and an optional journalist database, a data stream API, a GEO package (the GEOPulse platform plus consulting) for how AI assistants describe a brand, and a Microsoft 365 Copilot integration. 550+ customers, including two thirds of the DAX-40. Source: [unicepta.com](https://unicepta.com/). - Category: Media monitoring and analysis - Price: not published; every product page ends in 'Request a demo now' - Covers: Discover, Search and Measure - Scale: Established: a public parent, or a disclosed user or customer base (public parent: Stagwell (NASDAQ: STGW) bought it for EUR 60.1 million on 19 December 2024 (10-Q), with UNICEPTA revenue of $12.4 million in Q1 2025; 'More than 550 customers', 'two thirds of the DAX-40 companies' (company page); 'more than 500 analysis and monitoring experts' (Stagwell release)) - Founded: 1996 Sources: [unicepta.com](https://unicepta.com/) and [13 more on the map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-unicepta) Media-intelligence firm's GEO platform plus consulting for comms teams: tracks how AI represents the organization, citations and narratives. Source: [unicepta.com](https://unicepta.com/products/generative-engine-optimization.html). - Category: PR and monitoring - Capabilities: Tracks answers, Cited sources (partial), Content, PR and outreach (partial) and Prompt research (partial) - Founded: [1996](https://unicepta.com/about-us/company.html) Sources: [unicepta.com](https://unicepta.com/products/generative-engine-optimization.html) and [unicepta.com](https://unicepta.com/about-us/company.html). ## Launches and dated events, newest first ### Releases a platform to track and improve brand visibility in AI answers Product launch, February 2026. UNICEPTA and The Marketing Cloud built a platform that monitors, measures and improves how an organization appears in AI answers over time. It extends UNICEPTA's GEO workshops and analyses. Source: [Stagwell annual report](https://www.stagwellglobal.com/2025-unicepta-geo/). From [the launch record](https://www.newsprint.com/launches/). ### Launches UNICEPTA agent for Microsoft 365 Copilot Product launch, Nov. 25, 2025. UNICEPTA's AI agent brings its media and reputation intelligence into Microsoft 365 Copilot, embedded in Teams, Word or PowerPoint, through Microsoft connectors in the client's environment. Source: [UNICEPTA / Stagwell release on PR Newswire](https://www.prnewswire.com/news-releases/unicepta-launches-integration-with-microsoft-365-copilot-to-simplify-reputation-intelligence-302624956.html). From [the launch record](https://www.newsprint.com/launches/). ### Launches GEO offering to manage brand visibility in AI answers Product launch, November 2025. The GEO package checks how AI assistants such as ChatGPT, Gemini and Perplexity describe a brand. It pairs AI-visibility analysis with workshops that set a plan to fix gaps. Source: [Stagwell annual report](https://www.stagwellglobal.com/2025-unicepta-geo/). From [the launch record](https://www.newsprint.com/launches/). ### Stagwell acquires UNICEPTA Acquisition, Dec. 19, 2024. Stagwell (NASDAQ: STGW) buys UNICEPTA Holding GmbH for EUR 60.1 million and places it in its PRophet Comms Tech unit inside The Marketing Cloud; co-CEOs Sebastian Rohwer and Alexander Peinemann stay. Source: [Stagwell 10-Q (quarter ended 31 March 2025)](https://www.sec.gov/Archives/edgar/data/876883/000087688325000017/stgw-20250331.htm). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### UNICEPTA acquires Marble Global Acquisition, Dec. 1, 2022. UNICEPTA buys Marble Global, a British digital and media intelligence firm focused on ESG debates, to grow in the UK. Source: [MRWeb Daily Research News](https://www.mrweb.com/drno/news34273.htm). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### UNICEPTA acquires Adwired Acquisition, Oct. 31, 2022. UNICEPTA buys Adwired, the Zurich media analysis firm behind BrandTicker; MRWeb says it was its second buy in six months, after Giance Technologies. Source: [MRWeb Daily Research News](https://www.mrweb.com/drno/news34113.htm). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### UNICEPTA acquires Ubermetrics Acquisition, Jan. 14, 2021. UNICEPTA buys Ubermetrics, the Berlin AI content intelligence start-up; seed investor High-Tech Gruenderfonds sells its stake. Source: [High-Tech Gruenderfonds news](https://htgf.de/en/htgf-exit-ubermetrics). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### Paragon Partners buys UNICEPTA Acquisition, March 6, 2018. The DACH private equity firm Paragon Partners buys UNICEPTA from Ippen Media Group and private investors; management keeps a minority stake. Source: [Unquote](https://www.unquote.com/dach/official-record/3008922/paragon-buys-unicepta). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ### UNICEPTA founded Founded, 1996. UNICEPTA is founded in Germany. Source: [UNICEPTA company page](https://unicepta.com/about-us/company.html). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-unicepta). ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology