{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Unify: what it sells, price and AI features\", https://www.newsprint.com/companies/unify/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/unify/",
  "markdown_url": "https://www.newsprint.com/companies/unify.md",
  "title": "Unify: what it sells, price and AI features",
  "opening_answer": "Unify is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated June 24, 2026.",
  "period": "July 16, 2025 to June 24, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CD6J0T6",
    "slug": "unify",
    "name": "Unify",
    "aliases": [],
    "site": "https://www.unifygtm.com/",
    "summary": "\"Outbound agents for every rep.\" Account executives and SDRs build lists from more than 40 data sources, run AI research on accounts, trigger plays from buying signals, sequence email, social and calls, and use a built-in dialer in one platform. From a single prompt, the product builds a campaign and drafts one-to-one messages for the rep to review.",
    "founded": 2023,
    "categories": [
      "engagement"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales engagement"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Outbound agents for every rep.\" Account executives and SDRs build lists from more than 40 data sources, run AI research on accounts, trigger plays from buying signals, sequence email, social and calls, and use a built-in dialer in one platform. From a single prompt, the product builds a campaign and drafts one-to-one messages for the rep to review.",
    "source": {
      "name": "unifygtm.com",
      "url": "https://www.unifygtm.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-unify",
      "section": "companies",
      "name": "Unify",
      "site": "https://www.unifygtm.com/",
      "category": "Sales engagement",
      "what": "\"Outbound agents for every rep.\" Account executives and SDRs build lists from more than 40 data sources, run AI research on accounts, trigger plays from buying signals, sequence email, social and calls, and use a built-in dialer in one platform. From a single prompt, the product builds a campaign and drafts one-to-one messages for the rep to review.",
      "what_source": {
        "name": "unifygtm.com",
        "url": "https://www.unifygtm.com/"
      },
      "price": "free plan; Base $20 per seat per month, Pro $60 per seat per month; Business custom",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Assistant",
          "Data enrichment and hygiene",
          "AI outreach",
          "Scoring and routing"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series B of $40M led by Battery Ventures; $52M or more raised in total per its company fact sheet)",
      "founded": "2023",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "unifygtm.com",
          "url": "https://www.unifygtm.com/"
        },
        {
          "name": "unifygtm.com",
          "url": "https://www.unifygtm.com/llms.txt"
        },
        {
          "name": "unifygtm.com",
          "url": "https://www.unifygtm.com/changelog"
        },
        {
          "name": "unifygtm.com",
          "url": "https://www.unifygtm.com/blog/announcing-unifys-next-chapter"
        },
        {
          "name": "unifygtm.com",
          "url": "https://unifygtm.com/blog/series-b"
        },
        {
          "name": "pulse2.com",
          "url": "https://pulse2.com/unify-40-million-series-b-raised-for-transforming-go-to-market-strategies/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/unify/#event-1",
      "on": "2026-06-24",
      "date_precision": "day",
      "title": "Unify relaunches as Claude for outbound sellers",
      "summary": "From one prompt, reps build lists from more than 40 data sources, enrich contacts across email and phone waterfalls and draft one-to-one outreach in their voice for review. Self-serve plans start at $20 per month.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-unify"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.unifygtm.com/changelog"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/unify/#event-2",
      "on": "2025-08-07",
      "date_precision": "day",
      "title": "Unify adds AI research reports powered by GPT-5",
      "summary": "A Run AI Research button on any company or person record generates a report of the insights most relevant to the customer's business.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-unify"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.unifygtm.com/changelog"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/unify/#event-3",
      "on": "2025-07-16",
      "date_precision": "day",
      "title": "Unify raises a $40M Series B",
      "summary": "Battery Ventures led the round, with the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49. The round came nine months after a $12M Series A.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-unify"
      },
      "source": {
        "name": "Pulse 2",
        "url": "https://pulse2.com/unify-40-million-series-b-raised-for-transforming-go-to-market-strategies/"
      }
    }
  ]
}