{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Von: what it sells, price and AI features\", https://www.newsprint.com/companies/von/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/von/",
  "markdown_url": "https://www.newsprint.com/companies/von.md",
  "title": "Von: what it sells, price and AI features",
  "opening_answer": "Von is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Nov. 6, 2026.",
  "period": "May 29 to Nov. 6, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CET95QX",
    "slug": "von",
    "name": "Von",
    "aliases": [],
    "site": "https://www.vonlabs.ai/",
    "summary": "\"Your GTM brain, always learning.\" Von, the successor to Rattle, connects to CRM, call recordings, warehouse, documents and email, learns how the company defines its stages and teams, and takes plain-language tasks: pipeline analysis, forecast prep, Salesforce administration, rep coaching and data cleanup. Its Forecasting Agent builds each rep's number before anyone opens a spreadsheet, and the team confirms.",
    "founded": null,
    "categories": [
      "revops-ai"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "RevOps AI agents"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Your GTM brain, always learning.\" Von, the successor to Rattle, connects to CRM, call recordings, warehouse, documents and email, learns how the company defines its stages and teams, and takes plain-language tasks: pipeline analysis, forecast prep, Salesforce administration, rep coaching and data cleanup. Its Forecasting Agent builds each rep's number before anyone opens a spreadsheet, and the team confirms.",
    "source": {
      "name": "vonlabs.ai",
      "url": "https://www.vonlabs.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-von",
      "section": "companies",
      "name": "Von",
      "site": "https://www.vonlabs.ai/",
      "category": "RevOps AI agents",
      "what": "\"Your GTM brain, always learning.\" Von, the successor to Rattle, connects to CRM, call recordings, warehouse, documents and email, learns how the company defines its stages and teams, and takes plain-language tasks: pipeline analysis, forecast prep, Salesforce administration, rep coaching and data cleanup. Its Forecasting Agent builds each rep's number before anyone opens a spreadsheet, and the team confirms.",
      "what_source": {
        "name": "vonlabs.ai",
        "url": "https://www.vonlabs.ai/"
      },
      "price": "not published; sales-led, with a free trial offered",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Assistant",
          "Deal inspection",
          "Data enrichment and hygiene",
          "AI forecasting",
          "Revenue analytics"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Von says Rattle served over 200 companies before the rebuild.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "vonlabs.ai",
          "url": "https://www.vonlabs.ai/"
        },
        {
          "name": "vonlabs.ai",
          "url": "https://www.vonlabs.ai/blog"
        },
        {
          "name": "vonlabs.ai",
          "url": "https://vonlabs.ai/blog/rattle-to-von"
        },
        {
          "name": "vonlabs.ai",
          "url": "https://vonlabs.ai/blog/von-forecasting-agent"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/von/#event-1",
      "on": "2026-11-06",
      "date_precision": "day",
      "title": "Von Forecasting Agent builds every rep's forecast",
      "summary": "The agent reviews each deal across CRM records, calls, email and activity, sets each rep's Commit and Best Case numbers, rolls them up to the CRO and drafts the explanation note.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-von"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://vonlabs.ai/blog/von-forecasting-agent"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/von/#event-2",
      "on": "2026-05-29",
      "date_precision": "day",
      "title": "Rattle becomes Von",
      "summary": "The company rebuilt its product from scratch as Von, after Rattle served over 200 companies. Von says it soft-launched in February 2026 and tells Rattle customers it is where the company is going.",
      "kind": "Rebrand",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-von"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://vonlabs.ai/blog/rattle-to-von"
      }
    }
  ]
}