# Von: what it sells, price and AI features

URL: https://www.newsprint.com/companies/von/
Covers: May 29 to Nov. 6, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Von: what it sells, price and AI features", https://www.newsprint.com/companies/von/, updated 2026-11-11

> Von is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Nov. 6, 2026.

"Your GTM brain, always learning." Von, the successor to Rattle, connects to CRM, call recordings, warehouse, documents and email, learns how the company defines its stages and teams, and takes plain-language tasks: pipeline analysis, forecast prep, Salesforce administration, rep coaching and data cleanup. Its Forecasting Agent builds each rep's number before anyone opens a spreadsheet, and the team confirms. Source: [vonlabs.ai](https://www.vonlabs.ai/).

## Facts

- Site: [vonlabs.ai](https://www.vonlabs.ai/)
- Category: RevOps AI agents
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-von)

"Your GTM brain, always learning." Von, the successor to Rattle, connects to CRM, call recordings, warehouse, documents and email, learns how the company defines its stages and teams, and takes plain-language tasks: pipeline analysis, forecast prep, Salesforce administration, rep coaching and data cleanup. Its Forecasting Agent builds each rep's number before anyone opens a spreadsheet, and the team confirms. Source: [vonlabs.ai](https://www.vonlabs.ai/).

- Category: RevOps AI agents
- Price: not published; sales-led, with a free trial offered
- AI capabilities: Named agent, Assistant, Deal inspection, Data enrichment and hygiene, AI forecasting and Revenue analytics
- Scale: Established: a public parent, or a disclosed customer base (Von says Rattle served over 200 companies before the rebuild.)

Sources: [vonlabs.ai](https://www.vonlabs.ai/), [vonlabs.ai](https://www.vonlabs.ai/blog), [vonlabs.ai](https://vonlabs.ai/blog/rattle-to-von) and [vonlabs.ai](https://vonlabs.ai/blog/von-forecasting-agent).

## Launches and dated events, newest first

### Von Forecasting Agent builds every rep's forecast

Launch, Nov. 6, 2026. The agent reviews each deal across CRM records, calls, email and activity, sets each rep's Commit and Best Case numbers, rolls them up to the CRO and drafts the explanation note.

Source: [Vendor blog](https://vonlabs.ai/blog/von-forecasting-agent). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-von).

### Rattle becomes Von

Rebrand, May 29, 2026. The company rebuilt its product from scratch as Von, after Rattle served over 200 companies. Von says it soft-launched in February 2026 and tells Rattle customers it is where the company is going.

Source: [Vendor blog](https://vonlabs.ai/blog/rattle-to-von). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-von).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology