{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"ZoomInfo: what it sells, price and AI features\", https://www.newsprint.com/companies/zoominfo/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/zoominfo/",
  "markdown_url": "https://www.newsprint.com/companies/zoominfo.md",
  "title": "ZoomInfo: what it sells, price and AI features",
  "opening_answer": "ZoomInfo is on the AI revenue operations software map. We record 5 dated launches and events for it. The latest is dated Oct. 2, 2026.",
  "period": "Oct. 7, 2025 to Oct. 2, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CW9NJ12",
    "slug": "zoominfo",
    "name": "ZoomInfo",
    "aliases": [],
    "site": "https://www.zoominfo.com/",
    "summary": "\"The AI platform for go-to-market teams.\" ZoomInfo sells B2B contact and company data, plus GTM Studio for waterfall enrichment and plays, GTM Workspace for sellers, and Agent Teams that run plays across the CRM. Buyers are RevOps, sales, marketing and customer success teams. Data covers 500M+ contacts and 100M+ companies. Its GTM.AI layer serves the same data to AI agents by API and MCP.",
    "founded": 2007,
    "categories": [
      "gtm-data"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Pipeline and CRM data"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The AI platform for go-to-market teams.\" ZoomInfo sells B2B contact and company data, plus GTM Studio for waterfall enrichment and plays, GTM Workspace for sellers, and Agent Teams that run plays across the CRM. Buyers are RevOps, sales, marketing and customer success teams. Data covers 500M+ contacts and 100M+ companies. Its GTM.AI layer serves the same data to AI agents by API and MCP.",
    "source": {
      "name": "zoominfo.com",
      "url": "https://www.zoominfo.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo",
      "section": "companies",
      "name": "ZoomInfo",
      "site": "https://www.zoominfo.com/",
      "category": "Pipeline and CRM data",
      "what": "\"The AI platform for go-to-market teams.\" ZoomInfo sells B2B contact and company data, plus GTM Studio for waterfall enrichment and plays, GTM Workspace for sellers, and Agent Teams that run plays across the CRM. Buyers are RevOps, sales, marketing and customer success teams. Data covers 500M+ contacts and 100M+ companies. Its GTM.AI layer serves the same data to AI agents by API and MCP.",
      "what_source": {
        "name": "zoominfo.com",
        "url": "https://www.zoominfo.com/"
      },
      "price": "not published; sales-led, with a free ZoomInfo Lite plan and usage-based credits",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Assistant",
          "Data enrichment and hygiene",
          "MCP or agent API",
          "Scoring and routing"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: a public company or nine-figure revenue (Public company (Nasdaq: GTM); Q3 2026 revenue of $308.8 million; 1,851 customers with $100,000 or more in annual contract value)",
      "founded": "2007",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "zoominfo.com",
          "url": "https://www.zoominfo.com/"
        },
        {
          "name": "zoominfo.com",
          "url": "https://www.zoominfo.com/ai-information"
        },
        {
          "name": "zoominfo.com",
          "url": "https://www.zoominfo.com/pricing"
        },
        {
          "name": "sec.gov",
          "url": "https://www.sec.gov/Archives/edgar/data/0001794515/000179451526000066/gtm-8kex991x20261104.htm"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/zoominfo/#event-1",
      "on": "2026-10-02",
      "date_precision": "day",
      "title": "Agent Teams run full GTM plays in GTM Studio",
      "summary": "Agent Teams are AI agents in GTM Studio that run complete go-to-market plays across a company's systems and ZoomInfo data, such as tracking champions who change jobs and finding look-alikes of closed-won deals. Built on DoubleO.ai orchestration.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176858"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/zoominfo/#event-2",
      "on": "2026-10-01",
      "date_precision": "day",
      "title": "ZoomInfo acquires DoubleO.ai",
      "summary": "ZoomInfo bought DoubleO.ai, a company that coordinates multiple AI agents so automated workflows run reliably. Terms were not disclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176842"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/zoominfo/#event-3",
      "on": "2026-07-13",
      "date_precision": "day",
      "title": "GTM.AI CLI and GTM Bench ship",
      "summary": "A command-line client searches and enriches companies and contacts and runs agentic research. GTM Bench is a published benchmark of LLMs and agents on go-to-market work.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/ZoomInfo-Launches-the-GTM.AI-CLI-and-GTM-Bench-175690.aspx"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/zoominfo/#event-4",
      "on": "2026-06-02",
      "date_precision": "day",
      "title": "GTM.AI opens ZoomInfo data to AI agents",
      "summary": "GTM.AI is a headless go-to-market context layer, the API and MCP home for ZoomInfo intelligence. The MCP server exposes company search, contact discovery, real-time enrichment, intent and AI recommendations.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/ZoomInfo-Launches-GTM.AI-175066.aspx"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/zoominfo/#event-5",
      "on": "2025-10-07",
      "date_precision": "day",
      "title": "Copilot Workspace launches for sellers",
      "summary": "ZoomInfo Copilot Workspace pulls CRM and engagement data into one view. Its AI agents research accounts, draft outreach, update CRM fields and suggest next steps.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-zoominfo"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/ZoomInfo-Launches-Copilot-Workspace-171800.aspx"
      }
    }
  ]
}
