# Ahrefs Brand Radar vs Peec AI for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/ahrefs-brand-radar-vs-peec-ai/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Ahrefs Brand Radar and Peec AI both sit in AI visibility [1][2]. Ahrefs Brand Radar describes itself as "Ahrefs Brand Radar: See ANY brand’s AI visibility" [1], and Peec AI as "AI search analytics for marketing teams" [2]. Only Ahrefs Brand Radar has a dated agent launch on the map, "Ask Ahrefs (formerly Agent B)" [3]. Ahrefs Brand Radar has the larger disclosed scale, tier 2 against tier 3 [4][5].

## Ahrefs Brand Radar and Peec AI at a glance

|  | Ahrefs Brand Radar | Peec AI |
| --- | --- | --- |
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [4] | Measure [5] |
| Partial phases | Search [4] | Discover [5] |
| Dated product launches since April 29, 2025 | 19 [4] | 17 [5] |
| Agent launches | 1 [4] | 0 [5] |
| Latest launch | AI adjusted volume (Brand Radar). Sept. 29, 2026 [6] | Views: saved, shareable custom dashboards. Oct. 14, 2026 [7] |
| Scale | Tier 2, established. Module of Ahrefs, a large private SEO suite. [4] | Tier 3, funded challenger. $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [5] |
| Price on record | Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [4] | Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [5] |
| Site | https://ahrefs.com/brand-radar | https://peec.ai/ |

## What each sells

### Ahrefs Brand Radar

Ahrefs' AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions. [4]

[Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/companies/ahrefs-brand-radar/)

### Peec AI

AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more. [5]

[Peec AI on the PR software map](https://www.newsprint.com/companies/peec-ai/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Ahrefs Brand Radar

- **Sept. 29, 2026.** AI adjusted volume (Brand Radar). AI visibility reports use a per-platform volume: parent keyword Google volume times the platform's estimated usage ratio. [6]
- **Sept. 29, 2026.** AI appearances in Top Pages. Top Pages report shows how many AI responses each page appears in across AI platforms; needs a Brand Radar subscription. [6]
- **May 2026.** Ask Ahrefs (formerly Agent B). Suite-wide embedded AI agent (available on any Ahrefs page, not specific to Brand Radar) that answers questions, summarizes data, compares competitors, and explains metrics by running API queries. [3]
- **May 2026.** Prompt-Based AI Overviews and AI Mode Indexes. Brand Radar tracks how AI responds to full, long-form questions via new indexes for Google AI Overviews and AI Mode. [3]
- **April 23, 2026.** Fanout queries in Brand Radar AI responses. AI responses now show the additional searches models generate behind the scenes. [8]

### Peec AI

- **Oct. 14, 2026.** Views: saved, shareable custom dashboards. Users build named dashboards from 80 widgets (or charts the agent made), set one as default, and share it with the team or by public link. [7]
- **Sept. 27, 2026.** Content optimization actions. Peec began generating an optimization score and suggested edits for an existing page the user owns, with endpoints to accept or apply rewrites. [9]
- **Sept. 11, 2026.** AI referrals. Tracks sessions, engagement, conversions and revenue that AI assistants (ChatGPT, Claude, Gemini, Perplexity, Copilot) send to a website via GA4. [10]
- **Sept. 11, 2026.** Brand Perception: Objections and Fact-checking. Peec groups the arguments AI makes against a brand and tests AI claims against facts the user supplies. [11]
- **Sept. 11, 2026.** My website. Page-level view combining server-log crawl data, Peec prompt/citation tracking and GA4 traffic to show how AI search interacts with each page. [10]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Ahrefs Brand Radar | Peec AI |
|---|---|---|
| Discover | Not found | Partial |
| Search | Partial | Not found |
| Pitch | Not found | Not found |
| Measure | Core | Core |

Phase scores come from each company's row on the map [4][5].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Ahrefs Brand Radar or Peec AI.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Ahrefs Brand Radar or Peec AI?

Ahrefs Brand Radar. The map labels 1 agent launch from it since April 29, 2025, and none from Peec AI [4][5]. Ahrefs Brand Radar's latest is "Ask Ahrefs (formerly Agent B)", dated May 2026 [3].

### Which is bigger, Ahrefs Brand Radar or Peec AI?

Ahrefs Brand Radar is bigger by disclosed scale. The map puts Ahrefs Brand Radar in tier 2 and Peec AI in tier 3. Ahrefs Brand Radar: Module of Ahrefs, a large private SEO suite. [4] Peec AI: $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [5]

### What do Ahrefs Brand Radar and Peec AI cost?

Ahrefs Brand Radar: Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [4] Peec AI: Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [5]

### Which covers Discover as a core phase?

Neither. The map scores Ahrefs Brand Radar as not found and Peec AI as partial there [4][5].

## Sources

1. [ahrefs.com/brand-radar](https://ahrefs.com/brand-radar). ahrefs.com. Read 2026-10-23.
2. [peec.ai](https://peec.ai/). peec.ai. Read 2026-10-23.
3. [Prompt-Based AI Overviews and AI Mode Indexes](https://ahrefs.com/blog/new-features-may-2026/). Ahrefs blog. Read 2026-10-13.
4. [Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/research/pr-software/#co-ahrefs-brand-radar). Newsprint. Read 2026-10-23.
5. [Peec AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-peec-ai). Newsprint. Read 2026-10-23.
6. [AI adjusted volume (Brand Radar)](https://ahrefs.com/blog/new-features-july-august-2026/). Ahrefs blog. Read 2026-10-13.
7. [Views: saved, shareable custom dashboards](https://peec.ai/blog/introducing-views-a-custom-dashboards-ready-to-share). Peec AI blog (Introducing Views). Read 2026-10-19.
8. [Generate custom prompts with AI (Brand Radar)](https://ahrefs.com/blog/new-features-february-march-2026/). Ahrefs blog. Read 2026-10-13.
9. [Peec Customer API](https://docs.peec.ai/api/changelog). Peec AI docs (API changelog). Read 2026-10-14.
10. [AI referrals](https://peec.ai/blog/introducing-ai-referrals). Peec AI (blog). Read 2026-10-13.
11. [Source attribution by model and AI Overviews tracking at launch](https://peec.ai/changelog). Peec AI changelog. Read 2026-10-14.

## Related

- [Ahrefs Brand Radar alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/ahrefs-brand-radar/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)