# Ahrefs Brand Radar vs Profound for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/ahrefs-brand-radar-vs-profound/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Ahrefs Brand Radar and Profound both sit in AI visibility [1][2]. Ahrefs Brand Radar describes itself as "Ahrefs Brand Radar: See ANY brand’s AI visibility" [1], and Profound as "See what your customers ask AI, deploy agents to act on it, and measure the results" [2]. Ahrefs Brand Radar has the larger disclosed scale, tier 2 against tier 3 [3][4]. Profound is core in Discover, where Ahrefs Brand Radar is not [3][4].

## Ahrefs Brand Radar and Profound at a glance

|  | Ahrefs Brand Radar | Profound |
| --- | --- | --- |
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [3] | Discover and Measure [4] |
| Partial phases | Search [3] | Search and Pitch [4] |
| Dated product launches since April 29, 2025 | 19 [3] | 60 [4] |
| Agent launches | 1 [3] | 13 [4] |
| Latest launch | AI adjusted volume (Brand Radar). Sept. 29, 2026 [5] | Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Oct. 23, 2026 [6] |
| Scale | Tier 2, established. Module of Ahrefs, a large private SEO suite. [3] | Tier 3, funded challenger. ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4] |
| Price on record | Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [3] | Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4] |
| Site | https://ahrefs.com/brand-radar | https://www.tryprofound.com/ |

## What each sells

### Ahrefs Brand Radar

Ahrefs' AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions. [3]

[Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/companies/ahrefs-brand-radar/)

### Profound

AI-search visibility tracking, now sold as an "AI Marketer" that drafts content, ads and correction outreach for approval. [4]

[Profound on the PR software map](https://www.newsprint.com/companies/profound/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Ahrefs Brand Radar

- **Sept. 29, 2026.** AI adjusted volume (Brand Radar). AI visibility reports use a per-platform volume: parent keyword Google volume times the platform's estimated usage ratio. [5]
- **Sept. 29, 2026.** AI appearances in Top Pages. Top Pages report shows how many AI responses each page appears in across AI platforms; needs a Brand Radar subscription. [5]
- **May 2026.** Ask Ahrefs (formerly Agent B). Suite-wide embedded AI agent (available on any Ahrefs page, not specific to Brand Radar) that answers questions, summarizes data, compares competitors, and explains metrics by running API queries. [7]
- **May 2026.** Prompt-Based AI Overviews and AI Mode Indexes. Brand Radar tracks how AI responds to full, long-form questions via new indexes for Google AI Overviews and AI Mode. [7]
- **April 23, 2026.** Fanout queries in Brand Radar AI responses. AI responses now show the additional searches models generate behind the scenes. [8]

### Profound

- **Oct. 23, 2026.** Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. [6]
- **Oct. 16, 2026.** AI Marketer in Microsoft Teams. Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents. [6]
- **Oct. 16, 2026.** New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers. The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). [6]
- **Oct. 9, 2026.** Chart Annotations in Answer Engine Insights. Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically. [6]
- **Oct. 9, 2026.** Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound adds Moz-powered Google ranking data to Pages (keywords, search intent, page and domain authority) and lists sites that link to competitors but not to the user; the AI Marketer reads it beside AI-citation data. [6]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Ahrefs Brand Radar | Profound |
|---|---|---|
| Discover | Not found | Core |
| Search | Partial | Partial |
| Pitch | Not found | Partial |
| Measure | Core | Core |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Ahrefs Brand Radar or Profound.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Ahrefs Brand Radar or Profound?

Both. The map labels 1 agent launch from Ahrefs Brand Radar and 13 from Profound since April 29, 2025 [3][4]. Ahrefs Brand Radar's latest is "Ask Ahrefs (formerly Agent B)", dated May 2026 [7]. Profound's latest is "Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront", dated Oct. 23, 2026 [6].

### Which is bigger, Ahrefs Brand Radar or Profound?

Ahrefs Brand Radar is bigger by disclosed scale. The map puts Ahrefs Brand Radar in tier 2 and Profound in tier 3. Ahrefs Brand Radar: Module of Ahrefs, a large private SEO suite. [3] Profound: ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4]

### What do Ahrefs Brand Radar and Profound cost?

Ahrefs Brand Radar: Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [3] Profound: Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4]

### Which covers Discover as a core phase?

Profound does [4]. The map scores Ahrefs Brand Radar as not found there.

## Sources

1. [ahrefs.com/brand-radar](https://ahrefs.com/brand-radar). ahrefs.com. Read 2026-10-23.
2. [tryprofound.com](https://www.tryprofound.com/). tryprofound.com. Read 2026-10-23.
3. [Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/research/pr-software/#co-ahrefs-brand-radar). Newsprint. Read 2026-10-23.
4. [Profound on the PR software map](https://www.newsprint.com/research/pr-software/#co-profound). Newsprint. Read 2026-10-23.
5. [AI adjusted volume (Brand Radar)](https://ahrefs.com/blog/new-features-july-august-2026/). Ahrefs blog. Read 2026-10-13.
6. [Search Visibility: SEO data from Moz for every page, read by the AI Marketer](https://product.tryprofound.com/changelog). Profound product changelog. Read 2026-10-19.
7. [Prompt-Based AI Overviews and AI Mode Indexes](https://ahrefs.com/blog/new-features-may-2026/). Ahrefs blog. Read 2026-10-13.
8. [Generate custom prompts with AI (Brand Radar)](https://ahrefs.com/blog/new-features-february-march-2026/). Ahrefs blog. Read 2026-10-13.

## Related

- [Ahrefs Brand Radar alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/ahrefs-brand-radar/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)