# AirOps vs Otterly.ai for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/airops-vs-otterly-ai/
Updated: 2026-11-05
First published: 2026-11-05

> On the map, AirOps and Otterly.ai both sit in AI visibility [1][2]. AirOps describes itself as "AirOps | Run the strategy that wins AI discovery" [1], and Otterly.ai as "AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO" [2]. Only AirOps has a dated agent launch on the map, "Quill" [3]. Otterly.ai is core in Discover, where AirOps is not [4][5].

## AirOps and Otterly.ai at a glance

|  | AirOps | Otterly.ai |
| --- | --- | --- |
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [5] | Discover and Measure [4] |
| Partial phases | Discover, Search and Pitch [5] | None [4] |
| Dated product launches since May 5, 2025 | 31 [5] | 17 [4] |
| Agent launches | 2 [5] | 0 [4] |
| Latest launch | Prompt tracking on Codex and Claude Code. Nov. 3, 2026 [6] | Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026 [7] |
| Scale | Tier 2, established. $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [5] | Tier 2, established. '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [4] |
| Price on record | Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [5] | Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [4] |
| Site | https://www.airops.com/ | https://otterly.ai/ |

## What each sells

### AirOps

"Run the strategy that wins AI discovery": AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. No journalist database. [5]

[AirOps on the PR software map](https://www.newsprint.com/companies/airops/)

### Otterly.ai

Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude. [4]

[Otterly.ai on the PR software map](https://www.newsprint.com/companies/otterly-ai/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### AirOps

- **Nov. 3, 2026.** Prompt tracking on Codex and Claude Code. AirOps Insights can track prompts on Codex and Claude Code, showing whether coding agents recommend a product, with a transcript of the searches and sources behind each answer. [6]
- **Oct. 26, 2026.** Muse Spark answer tracking, dashboard notes, CSV imports in Campaigns. AirOps Insights now tracks how brands appear in Muse Spark answers, and custom dashboards take text blocks beside charts that carry into PDF exports. [6]
- **Oct. 19, 2026.** Citation trends in AirOps MCP and platform grouping in Ad Library. AirOps added citation trends and weekly history to its MCP, so a connected assistant can report which pages are losing citations, and grouped its Ad Library by platform to compare ads across ChatGPT and Google AI Mode. [6]
- **Oct. 12, 2026.** Content feedback and Playbook testing through MCP. Claude or Codex connected through AirOps MCP can read Artifact comments and Playbook instructions, run a draft or published Playbook, and read the output. [6]
- **Oct. 12, 2026.** Google AI Mode ads in the Ad Library. Ad Library adds ads seen in Google AI Mode answers beside the ChatGPT ads AirOps already shows. [6]

### Otterly.ai

- **Nov. 4, 2026.** Brand Reports filter by several tags and AI engines at once. Otterly.ai's Brand Reports can be filtered by more than one tag and more than one AI engine at a time. [7]
- **Oct. 21, 2026.** Brand Profiling: attributes and objections AI search attaches to a brand. A new Brand Profiling tab in each OtterlyAI brand report shows the attributes and objections AI search engines attach to a brand, scores them, compares them with competitors, and links each insight to the pages AI cited. [8]
- **Aug. 4, 2026.** Agent Analytics. Shows every AI agent and crawler visiting a website and which pages ChatGPT, Claude, Perplexity, Google, and other bots reach, via server-log integrations. [7]
- **July 23, 2026.** Citations Report: Winners & Losers, Starring & Citation Details View. Adds a Winners & Losers view of citation movements, starred/bookmarked URLs, and a Citation Details View of prompts and AI engines citing a URL. [9]
- **June 25, 2026.** Query Fan-Out. Enter a prompt and see the range of related, implicit, and comparative queries AI search engines may generate from it; add any as tracked prompts. [7]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | AirOps | Otterly.ai |
|---|---|---|
| Discover | Partial | Core |
| Search | Partial | Not found |
| Pitch | Partial | Not found |
| Measure | Core | Core |

Phase scores come from each company's row on the map [4][5].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test AirOps or Otterly.ai.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Nov. 5, 2026

The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, AirOps or Otterly.ai?

AirOps. The map labels 2 agent launches from it since May 5, 2025, and none from Otterly.ai [4][5]. AirOps's latest is "Quill", dated May 13, 2026 [3].

### Which is bigger, AirOps or Otterly.ai?

The map puts both in scale tier 2, established. AirOps: $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [5] Otterly.ai: '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [4]

### What do AirOps and Otterly.ai cost?

AirOps: Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [5] Otterly.ai: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [4]

### Which covers Discover as a core phase?

Otterly.ai does [4]. The map scores AirOps as partial there.

## Sources

1. [airops.com](https://www.airops.com/). airops.com. Read 2026-11-04.
2. [otterly.ai](https://otterly.ai/). otterly.ai. Read 2026-11-04.
3. [Quill](https://finance.yahoo.com/news/airops-launches-quill-ai-agent-130000081.html). Business Wire via Yahoo Finance. Read 2026-10-13.
4. [Otterly.ai on the PR software map](https://www.newsprint.com/research/pr-software/#co-otterly-ai). Newsprint. Read 2026-11-04.
5. [AirOps on the PR software map](https://www.newsprint.com/research/pr-software/#co-airops). Newsprint. Read 2026-11-04.
6. [Citation lifecycle metrics in Insights](https://www.airops.com/changelog). AirOps product changelog. Read 2026-10-19.
7. [Brand Reports filter by several tags and AI engines at once](https://help.otterly.ai/changelog). Otterly.ai changelog (Nov 4, 2026). Read 2026-11-05.
8. [Brand Profiling: attributes and objections AI search attaches to a brand](https://otterly.ai/blog/brand-profiling/). OtterlyAI blog. Read 2026-10-22.
9. [Citations Report: Winners & Losers, Starring & Citation Details View](https://otterly.ai/blog/ai-search-citations-tracking-update/). OtterlyAI Blog. Read 2026-10-13.

## Related

- [AirOps alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/airops/)
- [Otterly.ai alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/otterly-ai/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)