# ARInsights vs Roxhill for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/arinsights-vs-roxhill/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, ARInsights and Roxhill both sit in media databases and outreach [1][2]. ARInsights describes itself as "ARInsights provides software and agency services to help technology vendors create and manage high-impact analyst relations programs" [1], and Roxhill as "Save time, prove impact and get better results from one login to our media database, monitoring and spokespeople analytics" [2]. ARInsights is core in Pitch, where Roxhill is not [3][4]. ARInsights has 1 dated product launch since April 29, 2025, and Roxhill has 15 [3][4].

## ARInsights and Roxhill at a glance

|  | ARInsights | Roxhill |
| --- | --- | --- |
| Category | Media databases and outreach [1] | Media databases and outreach [2] |
| Core phases | Search, Pitch and Measure [3] | Discover, Search and Measure [4] |
| Partial phases | Discover [3] | Pitch [4] |
| Dated product launches since April 29, 2025 | 1 [3] | 15 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | ARchitect updates: Insights linked to Projects, custom fields for Insights. April 2026 [5] | Journalist Assistant. Oct. 5, 2026 [6] |
| Scale | Tier 2, established. Founded 2004; 'Hundreds of leading companies rely on our products' (about page); 'Nearly 200 B2B technology companies and agencies' in 2020; backed by Polaris Growth Fund since 2020-09-22 (amount not disclosed); customers named on site include HPE, Splunk, Alteryx, Databricks, Palo Alto Networks and T-Mobile; revenue not disclosed. [3] | Tier 2, established. Established UK journalist database. [4] |
| Price on record | Not published; sales-led ('Request a Demo', 'Schedule a Demo'). [3] | Quote-only; the pricing page is titled "get a custom quote". [4] |
| Site | https://www.arinsights.com/ | https://www.roxhillmedia.com/ |

## What each sells

### ARInsights

"Influence the influencers." Analyst-relations software and agency services: ARchitect is a CRM for analyst and B2B influencer relations with a database of 10,000+ analysts and influencers, an interaction and relationship tracker, an emailer, analytics, briefing books and Premium Content monitoring of what analysts say in research, blogs, media, social and G2 and PeerSpot reviews. Smart Interactions uses AI (IBM Granite, Claude or ChatGPT, customer's choice) to turn meeting notes into summaries and insights, and AR Connect is a branded portal where AI helps draft posts for analysts. It targets analysts, not journalists. [3]

[ARInsights on the PR software map](https://www.newsprint.com/companies/arinsights/)

### Roxhill

UK-led journalist database with forward-features and media-request alerts, a directory of 2,000+ standing editorial slots in UK lifestyle titles, and full media monitoring with AI sentiment and salience metrics, plus Spokespeople Analytics (share-of-voice for individual spokespeople) and Bespoke Insights (human-led analyst reports). [4]

[Roxhill on the PR software map](https://www.newsprint.com/companies/roxhill/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### ARInsights

- **April 2026.** ARchitect updates: Insights linked to Projects, custom fields for Insights. Lets users associate Insights with Projects and create custom fields for Insights, to report the business value of analyst insights. [5]
- **2025.** Smart Interactions and Insights Engine (with model choice). Upload meeting notes, transcripts, spreadsheets or emails and ARchitect extracts details, writes summaries and suggests insights; customers pick IBM Granite, Anthropic Claude or OpenAI ChatGPT for the summaries, and AI summaries also appear in reports. [7]
- **Nov. 2, 2023.** Interactive analytics in ARchitect (Power BI). New dashboards, charts and reports powered by Microsoft Power BI covering interactions, content, projects and Analyst Portal use. [8]
- **July 19, 2023.** G2 and PeerSpot reviews in Premium Content. Premium Content users can search, monitor and get alerts on customer reviews from G2 and PeerSpot and track score and sentiment trends. [9]
- **July 28, 2022.** Event Manager Scheduling Assistant. Adds a calendar view of open time slots and locations to Event Manager so teams can book analyst meetings at company events, with capacity alerts. [10]

### Roxhill

- **Oct. 5, 2026.** Journalist Assistant. Ask-anything assistant inside the Roxhill journalist profile. [6]
- **June 2, 2026.** Intelli-Labels. Automatically tags media coverage with tone, key messages, strategic themes and reputation drivers across every mention. Announced. [11]
- **June 2, 2026.** News Stand. Delivers a filtered morning briefing of UK national press coverage by journalist, sector and competitor. Announced. [11]
- **Feb. 3, 2026.** Forward Planner. A calendar of notable dates (awareness days, elections, financial moments, sport) to plan timely campaigns. [12]
- **Feb. 3, 2026.** Independent competitor management and competitor drilldowns. Competitors are tracked separately from the main entity, with metric settings and drilldowns across competitor analysis. [12]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | ARInsights | Roxhill |
|---|---|---|
| Discover | Partial | Core |
| Search | Core | Core |
| Pitch | Core | Partial |
| Measure | Core | Core |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test ARInsights or Roxhill.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, ARInsights or Roxhill?

Neither has a dated agent launch on the map since April 29, 2025 [3][4].

### Which is bigger, ARInsights or Roxhill?

The map puts both in scale tier 2, established. ARInsights: Founded 2004; 'Hundreds of leading companies rely on our products' (about page); 'Nearly 200 B2B technology companies and agencies' in 2020; backed by Polaris Growth Fund since 2020-09-22 (amount not disclosed); customers named on site include HPE, Splunk, Alteryx, Databricks, Palo Alto Networks and T-Mobile; revenue not disclosed. [3] Roxhill: Established UK journalist database. [4]

### What do ARInsights and Roxhill cost?

ARInsights: Not published; sales-led ('Request a Demo', 'Schedule a Demo'). [3] Roxhill: Quote-only; the pricing page is titled "get a custom quote". [4]

### Which covers Discover as a core phase?

Roxhill does [4]. The map scores ARInsights as partial there.

## Sources

1. [arinsights.com](https://www.arinsights.com/). arinsights.com. Read 2026-10-23.
2. [roxhillmedia.com](https://www.roxhillmedia.com/). roxhillmedia.com. Read 2026-10-23.
3. [ARInsights on the PR software map](https://www.newsprint.com/research/pr-software/#co-arinsights-architect). Newsprint. Read 2026-10-23.
4. [Roxhill on the PR software map](https://www.newsprint.com/research/pr-software/#co-roxhill). Newsprint. Read 2026-10-23.
5. [ARchitect updates: Insights linked to Projects, custom fields for Insights](https://www.arinsights.com/resource/april-2026-architect-updates). ARInsights blog. Read 2026-10-19.
6. [Journalist Assistant](https://roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/). roxhillmedia.com. Read 2026-10-13.
7. [Smart Interactions and Insights Engine (with model choice)](https://www.arinsights.com/resource/h1-2025-new-features). ARInsights blog. Read 2026-10-19.
8. [Interactive analytics in ARchitect (Power BI)](https://www.arinsights.com/resource/arinsights-unveils-new-powerful-and-interactive-analytics-capabilities-in-its-architect-analyst-relations-software). ARInsights newsroom. Read 2026-10-19.
9. [G2 and PeerSpot reviews in Premium Content](https://www.arinsights.com/resource/arinsights-adds-tech-reviews-from-g2-and-peerspot-to-its-premium-content-solution). ARInsights newsroom. Read 2026-10-19.
10. [Event Manager Scheduling Assistant](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/ARInsights-Enhances-Event-Manager-Solution-154146.aspx). DestinationCRM. Read 2026-10-19.
11. [Journalist Assistant](https://roxhillmedia.com/product-news/media-intelligence-ai). Roxhill Media (product news, June 2026). Read 2026-10-13.
12. [Forward Planner](https://roxhillmedia.com/product-news/product-updates-whats-new-this-winter/). Roxhill (product news: Product updates, what's new this winter). Read 2026-10-14.

## Related

- [ARInsights alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/arinsights/)
- [Roxhill alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/roxhill/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)