# BuzzStream vs Roxhill for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/buzzstream-vs-roxhill/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, BuzzStream and Roxhill both sit in media databases and outreach [1][2]. BuzzStream describes itself as "BuzzStream: All-in-One Digital PR & Link Building Solution" [1], and Roxhill as "Save time, prove impact and get better results from one login to our media database, monitoring and spokespeople analytics" [2]. BuzzStream is core in Pitch, where Roxhill is not [3][4]. BuzzStream has 1 dated product launch since April 29, 2025, and Roxhill has 15 [3][4].

## BuzzStream and Roxhill at a glance

|  | BuzzStream | Roxhill |
| --- | --- | --- |
| Category | Media databases and outreach [1] | Media databases and outreach [2] |
| Core phases | Search and Pitch [3] | Discover, Search and Measure [4] |
| Partial phases | Measure [3] | Pitch [4] |
| Dated product launches since April 29, 2025 | 1 [3] | 15 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | ListIQ. July 22, 2025 [5] | Journalist Assistant. Oct. 5, 2026 [6] |
| Scale | Tier 2, established. Established outreach CRM. [3] | Tier 2, established. Established UK journalist database. [4] |
| Price on record | Starter $49/mo, Growth $174/mo, Professional $424/mo, Custom from $999/mo (buzzstream.com/plans-pricing); ListIQ priced separately: free ~50 contacts, then $49/$99/$199/mo, custom. [3] | Quote-only; the pricing page is titled "get a custom quote". [4] |
| Site | https://www.buzzstream.com/ | https://www.roxhillmedia.com/ |

## What each sells

### BuzzStream

Outreach CRM for digital PR and link-building teams, plus ListIQ, a separate AI media-list builder. [3]

[BuzzStream on the PR software map](https://www.newsprint.com/companies/buzzstream/)

### Roxhill

UK-led journalist database with forward-features and media-request alerts, a directory of 2,000+ standing editorial slots in UK lifestyle titles, and full media monitoring with AI sentiment and salience metrics, plus Spokespeople Analytics (share-of-voice for individual spokespeople) and Bespoke Insights (human-led analyst reports). [4]

[Roxhill on the PR software map](https://www.newsprint.com/companies/roxhill/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### BuzzStream

- **July 22, 2025.** ListIQ. AI-driven media list-builder that generates targeted journalist lists with verified contact details directly from Google News searches. [5]
- **March 12, 2024.** BuzzStream Projects Dashboard. A dashboard that shows the status of every outreach project and the next steps. [7]
- **Dec. 12, 2023.** The New BuzzStream. BuzzStream relaunched its platform with a new interface, navigation, research lists, and prospecting filters. Announced. [8]
- **March 29, 2023.** Backup Recipients. Professional plans and above can set backup recipients when sending outreach. [9]
- **April 22, 2021.** Hunter.io integration. Group plans and above can find contact emails through Hunter.io inside BuzzStream. [9]

### Roxhill

- **Oct. 5, 2026.** Journalist Assistant. Ask-anything assistant inside the Roxhill journalist profile. [6]
- **June 2, 2026.** Intelli-Labels. Automatically tags media coverage with tone, key messages, strategic themes and reputation drivers across every mention. Announced. [10]
- **June 2, 2026.** News Stand. Delivers a filtered morning briefing of UK national press coverage by journalist, sector and competitor. Announced. [10]
- **Feb. 3, 2026.** Forward Planner. A calendar of notable dates (awareness days, elections, financial moments, sport) to plan timely campaigns. [11]
- **Feb. 3, 2026.** Independent competitor management and competitor drilldowns. Competitors are tracked separately from the main entity, with metric settings and drilldowns across competitor analysis. [11]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | BuzzStream | Roxhill |
|---|---|---|
| Discover | Not found | Core |
| Search | Core | Core |
| Pitch | Core | Partial |
| Measure | Partial | Core |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test BuzzStream or Roxhill.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, BuzzStream or Roxhill?

Neither has a dated agent launch on the map since April 29, 2025 [3][4].

### Which is bigger, BuzzStream or Roxhill?

The map puts both in scale tier 2, established. BuzzStream: Established outreach CRM. [3] Roxhill: Established UK journalist database. [4]

### What do BuzzStream and Roxhill cost?

BuzzStream: Starter $49/mo, Growth $174/mo, Professional $424/mo, Custom from $999/mo (buzzstream.com/plans-pricing); ListIQ priced separately: free ~50 contacts, then $49/$99/$199/mo, custom. [3] Roxhill: Quote-only; the pricing page is titled "get a custom quote". [4]

### Which covers Discover as a core phase?

Roxhill does [4]. The map scores BuzzStream as not found there.

## Sources

1. [buzzstream.com](https://www.buzzstream.com/). buzzstream.com. Read 2026-10-23.
2. [roxhillmedia.com](https://www.roxhillmedia.com/). roxhillmedia.com. Read 2026-10-23.
3. [BuzzStream on the PR software map](https://www.newsprint.com/research/pr-software/#co-buzzstream). Newsprint. Read 2026-10-23.
4. [Roxhill on the PR software map](https://www.newsprint.com/research/pr-software/#co-roxhill). Newsprint. Read 2026-10-23.
5. [ListIQ](https://completeaitraining.com/news/buzzstream-launches-ai-driven-listiq-to-help-pr-pros-build/). Complete AI Training. Read 2026-10-13.
6. [Journalist Assistant](https://roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/). roxhillmedia.com. Read 2026-10-13.
7. [BuzzStream Projects Dashboard](https://www.buzzstream.com/blog/introducing-projects-dashboard/). BuzzStream (blog, 2024-03-12). Read 2026-10-14.
8. [The New BuzzStream](https://www.buzzstream.com/blog/the-new-buzzstream-is-here/). BuzzStream blog. Read 2026-10-13.
9. [Hunter.io integration](https://www.buzzstream.com/blog/category/new-features/). BuzzStream (blog index, 2021-04-22). Read 2026-10-14.
10. [Journalist Assistant](https://roxhillmedia.com/product-news/media-intelligence-ai). Roxhill Media (product news, June 2026). Read 2026-10-13.
11. [Forward Planner](https://roxhillmedia.com/product-news/product-updates-whats-new-this-winter/). Roxhill (product news: Product updates, what's new this winter). Read 2026-10-14.

## Related

- [Roxhill alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/roxhill/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)