# Peec AI vs Scrunch AI for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/peec-ai-vs-scrunch-ai/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Peec AI and Scrunch AI both sit in AI visibility [1][2]. Peec AI describes itself as "AI search analytics for marketing teams" [1], and Scrunch AI as "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch" [2]. Peec AI has 17 dated product launches since April 29, 2025, and Scrunch AI has 28 [3][4].

## Peec AI and Scrunch AI at a glance

|  | Peec AI | Scrunch AI |
| --- | --- | --- |
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [3] | Measure [4] |
| Partial phases | Discover [3] | None [4] |
| Dated product launches since April 29, 2025 | 17 [3] | 28 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | Views: saved, shareable custom dashboards. Oct. 14, 2026 [5] | Scrunch in SitecoreAI. Oct. 1, 2026 [6] |
| Scale | Tier 3, funded challenger. $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [3] | Tier 3, funded challenger. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [4] |
| Price on record | Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [3] | Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [4] |
| Site | https://peec.ai/ | https://scrunch.com/ |

## What each sells

### Peec AI

AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more. [3]

[Peec AI on the PR software map](https://www.newsprint.com/companies/peec-ai/)

### Scrunch AI

A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [4]

[Scrunch AI on the PR software map](https://www.newsprint.com/companies/scrunch-ai/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Peec AI

- **Oct. 14, 2026.** Views: saved, shareable custom dashboards. Users build named dashboards from 80 widgets (or charts the agent made), set one as default, and share it with the team or by public link. [5]
- **Sept. 27, 2026.** Content optimization actions. Peec began generating an optimization score and suggested edits for an existing page the user owns, with endpoints to accept or apply rewrites. [7]
- **Sept. 11, 2026.** AI referrals. Tracks sessions, engagement, conversions and revenue that AI assistants (ChatGPT, Claude, Gemini, Perplexity, Copilot) send to a website via GA4. [8]
- **Sept. 11, 2026.** Brand Perception: Objections and Fact-checking. Peec groups the arguments AI makes against a brand and tests AI claims against facts the user supplies. [9]
- **Sept. 11, 2026.** My website. Page-level view combining server-log crawl data, Peec prompt/citation tracking and GA4 traffic to show how AI search interacts with each page. [8]

### Scrunch AI

- **Oct. 1, 2026.** Scrunch in SitecoreAI. Scrunch's AI observability and optimization features built into SitecoreAI, with staged content drafts and approval. [6]
- **Sept. 22, 2026.** Agent Pages (GA). Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site. [10]
- **July 28, 2026.** Keyword Volume Estimator. Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword. Beta. [11]
- **July 8, 2026.** Agent Experience Platform becomes the core product. Now part of Sitecore, Scrunch repositioned AXP as its core product rather than a feature, adding Signals, Explorer and Site Optimization. Announced. [12]
- **July 8, 2026.** Explorer. Self-serve analytics surface built on live AI search data, including natural-language querying. Announced, beta. [12]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Peec AI | Scrunch AI |
|---|---|---|
| Discover | Partial | Not found |
| Search | Not found | Not found |
| Pitch | Not found | Not found |
| Measure | Core | Core |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Peec AI or Scrunch AI.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Peec AI or Scrunch AI?

Neither has a dated agent launch on the map since April 29, 2025 [3][4].

### Which is bigger, Peec AI or Scrunch AI?

The map puts both in scale tier 3, funded challenger. Peec AI: $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [3] Scrunch AI: $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [4]

### What do Peec AI and Scrunch AI cost?

Peec AI: Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [3] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [4]

### Which covers Discover as a core phase?

Neither. The map scores Peec AI as partial and Scrunch AI as not found there [3][4].

## Sources

1. [peec.ai](https://peec.ai/). peec.ai. Read 2026-10-23.
2. [scrunch.com](https://scrunch.com/). scrunch.com. Read 2026-10-23.
3. [Peec AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-peec-ai). Newsprint. Read 2026-10-23.
4. [Scrunch AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-scrunch-ai). Newsprint. Read 2026-10-23.
5. [Views: saved, shareable custom dashboards](https://peec.ai/blog/introducing-views-a-custom-dashboards-ready-to-share). Peec AI blog (Introducing Views). Read 2026-10-19.
6. [Scrunch in SitecoreAI](https://scrunch.com/blog/scrunch-sitecoreai-observe-optimize-ship-in-one-place). Scrunch blog. Read 2026-10-13.
7. [Peec Customer API](https://docs.peec.ai/api/changelog). Peec AI docs (API changelog). Read 2026-10-14.
8. [AI referrals](https://peec.ai/blog/introducing-ai-referrals). Peec AI (blog). Read 2026-10-13.
9. [Source attribution by model and AI Overviews tracking at launch](https://peec.ai/changelog). Peec AI changelog. Read 2026-10-14.
10. [Agent Pages (GA)](https://scrunch.com/blog/agent-pages-deliver-a-first-class-site-experience-to-ai-agents/). Scrunch blog. Read 2026-10-13.
11. [Keyword Volume Estimator](https://scrunch.com/blog/keyword-volume-estimator-measure-ai-search-demand-and-whats-behind-it). Scrunch blog. Read 2026-10-13.
12. [Agent Experience Platform becomes the core product](https://scrunch.com/blog/agent-experience-platform/). Scrunch blog. Read 2026-10-13.

## Related

- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)