# Pitchbox vs Roxhill for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/pitchbox-vs-roxhill/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Pitchbox and Roxhill both sit in media databases and outreach [1][2]. Pitchbox describes itself as "The AI Outreach Platform for link building and AEO" [1], and Roxhill as "Save time, prove impact and get better results from one login to our media database, monitoring and spokespeople analytics" [2]. Pitchbox is core in Pitch, where Roxhill is not [3][4]. Pitchbox has 0 dated product launches since April 29, 2025, and Roxhill has 15 [3][4].

## Pitchbox and Roxhill at a glance

|  | Pitchbox | Roxhill |
| --- | --- | --- |
| Category | Media databases and outreach [1] | Media databases and outreach [2] |
| Core phases | Search and Pitch [3] | Discover, Search and Measure [4] |
| Partial phases | Measure [3] | Pitch [4] |
| Dated product launches since April 29, 2025 | 0 [3] | 15 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | Link Partners CRM. March 31, 2025 [5] | Journalist Assistant. Oct. 5, 2026 [6] |
| Scale | Tier 2, established. Established agency-scale outreach platform. [3] | Tier 2, established. Established UK journalist database. [4] |
| Price on record | Pro $210/mo annual ($300 monthly) to Scale $825/mo annual ($1,200 monthly); Enterprise quoted. [3] | Quote-only; the pricing page is titled "get a custom quote". [4] |
| Site | https://pitchbox.com/ | https://www.roxhillmedia.com/ |

## What each sells

### Pitchbox

AI outreach platform for link building and AEO: prospect lists, personalized email sequences and an AI reply agent, for SEO agencies and in-house teams. [3]

[Pitchbox on the PR software map](https://www.newsprint.com/companies/pitchbox/)

### Roxhill

UK-led journalist database with forward-features and media-request alerts, a directory of 2,000+ standing editorial slots in UK lifestyle titles, and full media monitoring with AI sentiment and salience metrics, plus Spokespeople Analytics (share-of-voice for individual spokespeople) and Bespoke Insights (human-led analyst reports). [4]

[Roxhill on the PR software map](https://www.newsprint.com/companies/roxhill/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Pitchbox

- **March 31, 2025.** Link Partners CRM. A CRM built for managing link-building relationships, inside the Pitchbox workflow. [5]
- **Feb. 28, 2025.** AI Personalization. One-click AI tool that pulls website data and drafts personalized outreach fields and subject lines at scale. Announced. [7]
- **Aug. 9, 2022.** Semrush link-data campaigns. Two new campaign profiles pull backlink data from Semrush to build prospect lists. [8]
- **Aug. 9, 2022.** Two New Integration Campaigns Powered By Semrush. Pitchbox expanded its Semrush integration with two new campaign types to pull backlink data and discover contacts directly in the platform. Announced. [8]
- **April 20, 2022.** Email Account Analytics report. New report shows sending volume, bounce rate and campaign load across connected email accounts. [9]

### Roxhill

- **Oct. 5, 2026.** Journalist Assistant. Ask-anything assistant inside the Roxhill journalist profile. [6]
- **June 2, 2026.** Intelli-Labels. Automatically tags media coverage with tone, key messages, strategic themes and reputation drivers across every mention. Announced. [10]
- **June 2, 2026.** News Stand. Delivers a filtered morning briefing of UK national press coverage by journalist, sector and competitor. Announced. [10]
- **Feb. 3, 2026.** Forward Planner. A calendar of notable dates (awareness days, elections, financial moments, sport) to plan timely campaigns. [11]
- **Feb. 3, 2026.** Independent competitor management and competitor drilldowns. Competitors are tracked separately from the main entity, with metric settings and drilldowns across competitor analysis. [11]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Pitchbox | Roxhill |
|---|---|---|
| Discover | Not found | Core |
| Search | Core | Core |
| Pitch | Core | Partial |
| Measure | Partial | Core |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Pitchbox or Roxhill.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Pitchbox or Roxhill?

Neither has a dated agent launch on the map since April 29, 2025 [3][4].

### Which is bigger, Pitchbox or Roxhill?

The map puts both in scale tier 2, established. Pitchbox: Established agency-scale outreach platform. [3] Roxhill: Established UK journalist database. [4]

### What do Pitchbox and Roxhill cost?

Pitchbox: Pro $210/mo annual ($300 monthly) to Scale $825/mo annual ($1,200 monthly); Enterprise quoted. [3] Roxhill: Quote-only; the pricing page is titled "get a custom quote". [4]

### Which covers Discover as a core phase?

Roxhill does [4]. The map scores Pitchbox as not found there.

## Sources

1. [pitchbox.com](https://pitchbox.com/). pitchbox.com. Read 2026-10-23.
2. [roxhillmedia.com](https://www.roxhillmedia.com/). roxhillmedia.com. Read 2026-10-23.
3. [Pitchbox on the PR software map](https://www.newsprint.com/research/pr-software/#co-pitchbox). Newsprint. Read 2026-10-23.
4. [Roxhill on the PR software map](https://www.newsprint.com/research/pr-software/#co-roxhill). Newsprint. Read 2026-10-23.
5. [Link Partners CRM](https://pitchbox.com/blog/introducing-link-partners-crm/). Pitchbox blog (31 Mar 2025). Read 2026-10-14.
6. [Journalist Assistant](https://roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/). roxhillmedia.com. Read 2026-10-13.
7. [AI Personalization](https://pitchbox.com/events-webinars/introducing-ai-personalization/). Pitchbox. Read 2026-10-13.
8. [Two New Integration Campaigns Powered By Semrush](https://pitchbox.com/blog/prospecting-with-semrush-product-updates/). Pitchbox blog. Read 2026-10-13.
9. [Email Account Analytics report](https://pitchbox.com/blog/email-account-analytics-product-updates/). Pitchbox blog (20 Apr 2022). Read 2026-10-14.
10. [Journalist Assistant](https://roxhillmedia.com/product-news/media-intelligence-ai). Roxhill Media (product news, June 2026). Read 2026-10-13.
11. [Forward Planner](https://roxhillmedia.com/product-news/product-updates-whats-new-this-winter/). Roxhill (product news: Product updates, what's new this winter). Read 2026-10-14.

## Related

- [Roxhill alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/roxhill/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)