# Press Hook vs Qwoted for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/press-hook-vs-qwoted/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Press Hook and Qwoted both sit in journalist requests and relationships [1][2]. Press Hook describes itself as "Get matched with journalists already looking for you" [1], and Qwoted as "Qwoted, Connecting the Media with Expert Sources" [2]. Press Hook is core in Pitch, where Qwoted is not [3][4]. Press Hook has 0 dated product launches since April 29, 2025, and Qwoted has 2 [3][4].

## Press Hook and Qwoted at a glance

|  | Press Hook | Qwoted |
| --- | --- | --- |
| Category | Journalist requests and relationships [1] | Journalist requests and relationships [2] |
| Core phases | Discover and Pitch [3] | Discover and Search [4] |
| Partial phases | Search and Measure [3] | Pitch [4] |
| Dated product launches since April 29, 2025 | 0 [3] | 2 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | Free AI Pitch Generator. March 14, 2023 [5] | Check for AI. Aug. 21, 2025 [6] |
| Scale | Tier 2, established. Founded 2020; homepage on 2026-10-19 counts 1,173 brands with coverage, 10,344 press articles landed and 2,684 approved journalists (vendor); $1.5M funding announced 2021-10-19, led by Emergent Ventures, The Fund and TnT Ventures; founder says it passed $1M ARR and reached $1.5M ARR (Pulse 2.0, 2023-04-24); about 20 staff (Hypepotamus, 2023-03-10); no later funding or revenue disclosed. [3] | Tier 2, established. Established journalist-request marketplace. [4] |
| Price on record | Per month in USD: Basic $49 (intro price until Dec 31, list $99; first sample-request unlock free, then $49 each; pitch packs 10 for $250 or 25 for $450), Proactive $699 (unlimited sample-request unlocks, 100 pitches a month), Premium $1,499 (Press Hook's team writes and sends the pitches; 6-month minimum on monthly billing); agency bundles Proactive 5 brands $499 and 10 brands $999; six-monthly saves 12% and annual saves 20%; free for journalists; Premium is sales-led ('Talk to us'). [3] | Basic free (2 pitches/mo, 2-hour delay); Pro $149/mo (35 pitches, no delay); Teams quoted. [4] |
| Site | https://www.presshook.com/ | https://www.qwoted.com/ |

## What each sells

### Press Hook

"Press coverage, made embarrassingly easy." A two-sided PR marketplace for physical product brands: a brand builds a digital press kit, journalists (free to join) post source requests and sample requests and browse brands, and the brand answers in one click, buys pitch packs to pitch journalists on the platform, or pays for Press Hook's team to write and send the pitches. Earlier AI tools (2022 to 2023) wrote press releases and pitches and matched journalists to brands; a live dashboard shows who views the press kit, every pitch and reply, and coverage as it lands. It is not a wire: it turns away brands that want a one-time press release blast and service businesses. [3]

[Press Hook on the PR software map](https://www.newsprint.com/companies/press-hook/)

### Qwoted

Verified expert-to-journalist marketplace. [4]

[Qwoted on the PR software map](https://www.newsprint.com/companies/qwoted/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Press Hook

- **March 14, 2023.** Free AI Pitch Generator. A free tool that turns a few details about a product, service or story into an editable, media-ready pitch; built on OpenAI's GPT-3. [5]
- **March 1, 2023.** AI source requests with matching. Journalists file a source request with a deadline and get instant suggestions of brands, products and experts on the platform; brands whose profile fits are notified. [7]
- **Dec. 8, 2022.** Free AI Press Release Generator. A free tool that turns a brand name, the news, a short description and a quote into an editable press release; built on OpenAI's GPT-3. [8]
- **May 3, 2022.** In-Platform Messaging. Direct messaging between members in which only media users can start the conversation. [9]

### Qwoted

- **Aug. 21, 2025.** Check for AI. Lets a journalist click a button on a received pitch to see a Pangram AI-detection report on how likely it was AI-generated. [6]
- **Aug. 21, 2025.** Pangram AI-text detection integration. Qwoted integrated Pangram's AI-detection technology so journalists can spot AI-generated pitches on the platform. [10]
- **Sept. 12, 2024.** Media Insights. Shows, for any searched topic, associated trending keywords, top publications and the journalists covering it. [11]
- **Oct. 4, 2023.** Free Networking Tools (PR-to-PR messaging). Qwoted launched 'PR-to-PR messaging,' letting PR professionals search for and message each other across firms. [12]
- **Jan. 13, 2022.** Qwoted 100. Qwoted launched 'Qwoted 100,' a quarterly ranking of PR professionals by media interactions, response speed and pitch hit rate. [13]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Press Hook | Qwoted |
|---|---|---|
| Discover | Core | Core |
| Search | Partial | Core |
| Pitch | Core | Partial |
| Measure | Partial | Not found |

Phase scores come from each company's row on the map [3][4].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Press Hook or Qwoted.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Press Hook or Qwoted?

Neither has a dated agent launch on the map since April 29, 2025 [3][4].

### Which is bigger, Press Hook or Qwoted?

The map puts both in scale tier 2, established. Press Hook: Founded 2020; homepage on 2026-10-19 counts 1,173 brands with coverage, 10,344 press articles landed and 2,684 approved journalists (vendor); $1.5M funding announced 2021-10-19, led by Emergent Ventures, The Fund and TnT Ventures; founder says it passed $1M ARR and reached $1.5M ARR (Pulse 2.0, 2023-04-24); about 20 staff (Hypepotamus, 2023-03-10); no later funding or revenue disclosed. [3] Qwoted: Established journalist-request marketplace. [4]

### What do Press Hook and Qwoted cost?

Press Hook: Per month in USD: Basic $49 (intro price until Dec 31, list $99; first sample-request unlock free, then $49 each; pitch packs 10 for $250 or 25 for $450), Proactive $699 (unlimited sample-request unlocks, 100 pitches a month), Premium $1,499 (Press Hook's team writes and sends the pitches; 6-month minimum on monthly billing); agency bundles Proactive 5 brands $499 and 10 brands $999; six-monthly saves 12% and annual saves 20%; free for journalists; Premium is sales-led ('Talk to us'). [3] Qwoted: Basic free (2 pitches/mo, 2-hour delay); Pro $149/mo (35 pitches, no delay); Teams quoted. [4]

### Which covers Search as a core phase?

Qwoted does [4]. The map scores Press Hook as partial there.

## Sources

1. [presshook.com](https://www.presshook.com/). presshook.com. Read 2026-10-23.
2. [qwoted.com](https://www.qwoted.com/). qwoted.com. Read 2026-10-23.
3. [Press Hook on the PR software map](https://www.newsprint.com/research/pr-software/#co-press-hook). Newsprint. Read 2026-10-23.
4. [Qwoted on the PR software map](https://www.newsprint.com/research/pr-software/#co-qwoted). Newsprint. Read 2026-10-23.
5. [Free AI Pitch Generator](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Press-Hook-Launches-Free-AI-Powered-Media-Pitch-Generator%C2%A0-157593.aspx). DestinationCRM. Read 2026-10-19.
6. [Check for AI](https://intercom.help/qwoted/en/articles/10281612-checking-pitches-for-ai). Qwoted Help Center. Read 2026-10-13.
7. [AI source requests with matching](https://www.martechcube.com/press-hook-new-ai-tool-to-speed-journalists-sourcing-efforts/). MarTech Cube (Press Hook release). Read 2026-10-19.
8. [Free AI Press Release Generator](https://www.presshook.com/blog/free-pr-tool). Press Hook blog. Read 2026-10-19.
9. [In-Platform Messaging](https://www.presshook.com/blog/in-platform-messaging). Press Hook blog. Read 2026-10-19.
10. [Pangram AI-text detection integration](https://ewa.org/members-news/press-releases/partnership-pangram-qwoted-journalism-ai-technology-detection). EWA.org (wire release). Read 2026-10-13.
11. [Media Insights](https://www.qwoted.com/uncover-opportunities-with-qwoteds-new-media-insights-feature/). Qwoted (blog). Read 2026-10-14.
12. [Free Networking Tools (PR-to-PR messaging)](https://www.cmswire.com/the-wire/qwoted-launches-free-networking-tools-for-pr-industry/). CMSWire (wire mirror). Read 2026-10-13.
13. [Qwoted 100](https://www.odwyerpr.com/story/public/17343/2022-01-13/qwoted-100-ranks-top-communicators.html). O'Dwyer's PR. Read 2026-10-13.

## Related

- [Press Hook alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/press-hook/)
- [Qwoted alternatives for PR teams, compared on launches, phases and scale](https://www.newsprint.com/alternatives/qwoted/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)