# Profound vs Scrunch AI for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/compare/profound-vs-scrunch-ai/
Updated: 2026-10-28
First published: 2026-10-28

> On the map, Profound and Scrunch AI both sit in AI visibility [1][2]. Profound describes itself as "See what your customers ask AI, deploy agents to act on it, and measure the results" [1], and Scrunch AI as "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch" [2]. Only Profound has a dated agent launch on the map, "Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront" [3]. Profound is core in Discover, where Scrunch AI is not [4][5].

## Profound and Scrunch AI at a glance

|  | Profound | Scrunch AI |
| --- | --- | --- |
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Discover and Measure [4] | Measure [5] |
| Partial phases | Search and Pitch [4] | None [5] |
| Dated product launches since April 29, 2025 | 60 [4] | 28 [5] |
| Agent launches | 13 [4] | 0 [5] |
| Latest launch | Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Oct. 23, 2026 [3] | Scrunch in SitecoreAI. Oct. 1, 2026 [6] |
| Scale | Tier 3, funded challenger. ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4] | Tier 3, funded challenger. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [5] |
| Price on record | Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4] | Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5] |
| Site | https://www.tryprofound.com/ | https://scrunch.com/ |

## What each sells

### Profound

AI-search visibility tracking, now sold as an "AI Marketer" that drafts content, ads and correction outreach for approval. [4]

[Profound on the PR software map](https://www.newsprint.com/companies/profound/)

### Scrunch AI

A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [5]

[Scrunch AI on the PR software map](https://www.newsprint.com/companies/scrunch-ai/)

## Recent launches side by side

The newest five dated product launches on the map for each company, newest first.

### Profound

- **Oct. 23, 2026.** Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. [3]
- **Oct. 16, 2026.** AI Marketer in Microsoft Teams. Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents. [3]
- **Oct. 16, 2026.** New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers. The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). [3]
- **Oct. 9, 2026.** Chart Annotations in Answer Engine Insights. Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically. [3]
- **Oct. 9, 2026.** Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound adds Moz-powered Google ranking data to Pages (keywords, search intent, page and domain authority) and lists sites that link to competitors but not to the user; the AI Marketer reads it beside AI-citation data. [3]

### Scrunch AI

- **Oct. 1, 2026.** Scrunch in SitecoreAI. Scrunch's AI observability and optimization features built into SitecoreAI, with staged content drafts and approval. [6]
- **Sept. 22, 2026.** Agent Pages (GA). Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site. [7]
- **July 28, 2026.** Keyword Volume Estimator. Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword. Beta. [8]
- **July 8, 2026.** Agent Experience Platform becomes the core product. Now part of Sitecore, Scrunch repositioned AXP as its core product rather than a feature, adding Signals, Explorer and Site Optimization. Announced. [9]
- **July 8, 2026.** Explorer. Self-serve analytics surface built on live AI search data, including natural-language querying. Announced, beta. [9]

## PR phases compared

Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company's own site.

| Phase | Profound | Scrunch AI |
|---|---|---|
| Discover | Core | Not found |
| Search | Partial | Not found |
| Pitch | Partial | Not found |
| Measure | Core | Core |

Phase scores come from each company's row on the map [4][5].

## What this comparison does not cover

### We did not test either product

This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Profound or Scrunch AI.

### Prices are the map's price notes

The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.

### Data read on Oct. 23, 2026

The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.

## Questions people ask

### Which has an AI agent, Profound or Scrunch AI?

Profound. The map labels 13 agent launches from it since April 29, 2025, and none from Scrunch AI [4][5]. Profound's latest is "Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront", dated Oct. 23, 2026 [3].

### Which is bigger, Profound or Scrunch AI?

The map puts both in scale tier 3, funded challenger. Profound: ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4] Scrunch AI: $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [5]

### What do Profound and Scrunch AI cost?

Profound: Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5]

### Which covers Discover as a core phase?

Profound does [4]. The map scores Scrunch AI as not found there.

## Sources

1. [tryprofound.com](https://www.tryprofound.com/). tryprofound.com. Read 2026-10-23.
2. [scrunch.com](https://scrunch.com/). scrunch.com. Read 2026-10-23.
3. [Search Visibility: SEO data from Moz for every page, read by the AI Marketer](https://product.tryprofound.com/changelog). Profound product changelog. Read 2026-10-19.
4. [Profound on the PR software map](https://www.newsprint.com/research/pr-software/#co-profound). Newsprint. Read 2026-10-23.
5. [Scrunch AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-scrunch-ai). Newsprint. Read 2026-10-23.
6. [Scrunch in SitecoreAI](https://scrunch.com/blog/scrunch-sitecoreai-observe-optimize-ship-in-one-place). Scrunch blog. Read 2026-10-13.
7. [Agent Pages (GA)](https://scrunch.com/blog/agent-pages-deliver-a-first-class-site-experience-to-ai-agents/). Scrunch blog. Read 2026-10-13.
8. [Keyword Volume Estimator](https://scrunch.com/blog/keyword-volume-estimator-measure-ai-search-demand-and-whats-behind-it). Scrunch blog. Read 2026-10-13.
9. [Agent Experience Platform becomes the core product](https://scrunch.com/blog/agent-experience-platform/). Scrunch blog. Read 2026-10-13.

## Related

- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All comparisons](https://www.newsprint.com/compare/)