# Software features we track

URL: https://www.newsprint.com/features/
Covers: March 8, 1954 to Oct. 19, 2026
Updated: 2026-10-21
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Software features we track", https://www.newsprint.com/features/, updated 2026-10-21

> We track 24 features PR software companies ship. None has its own page yet; each gets one once 3 companies have a dated, confirmed launch with it and an editor has written and reviewed its description.

## PR software

- Agent skill: 8 companies. A skill the vendor publishes for an AI agent to load and run, such as a Claude skill, an OpenClaw skill or an open-source skill pack.
- Agents and PR on autopilot: 22 companies. An AI that takes several steps on its own: finds, writes and acts.
- AI-answer optimization: 22 companies. Changing the answer: rewriting content and releases to be cited, distribution built for AI, site fixes.
- AI-answer tracking: 33 companies with a dated launch, 36 in all. How ChatGPT, Gemini and other assistants describe your brand: mentions, share of voice, sentiment, accuracy.
- AI-cited sources: 27 companies with a dated launch, 29 in all. Which outlets, journalists and pages the models cite, so you know who to pitch.
- Chat assistant: 25 companies. Ask questions of your data inside the vendor's app.
- Coverage analysis: 32 companies. Sentiment, themes and summaries of the coverage you monitor.
- Distribution and newsroom: 30 companies. Wire distribution and the company newsroom.
- Journalist requests: 13 companies with a dated launch, 15 in all. Requests from reporters looking for sources, HARO-style.
- Journalist research: 31 companies with a dated launch, 33 in all. AI journalist search, matching, lookup or recommendations; you build the list.
- MCP server: 34 companies. A Model Context Protocol server the vendor publishes, so Claude, ChatGPT and other AI assistants can read or act on the tool's data.
- MCP servers and connectors: 25 companies. Let Claude, ChatGPT or Copilot use the tool.
- Media database: 25 companies. A searchable database of journalists and outlets.
- Media lists built by agents: 3 companies. An agent builds the media list end to end.
- Media monitoring: 49 companies with a dated launch, 50 in all. Find the coverage: alerts, searches and clips.
- Pitch writing: 27 companies with a dated launch, 31 in all. Draft or personalise a pitch to a journalist or podcast.
- Plugin: 9 companies. A plugin or app that runs inside an AI assistant, such as a Claude plugin, a ChatGPT app, a custom GPT or a Microsoft 365 Copilot agent.
- Podcast, speaking and award slots: 8 companies with a dated launch, 10 in all. Podcast guest spots, speaking slots and awards to enter.
- PR CRM: 15 companies. Keep the state of every relationship and pitch.
- Press release and content writing: 31 companies. Draft a press release or other content.
- Reporting and measurement: 45 companies with a dated launch, 46 in all. Reports and dashboards on what the coverage was worth.
- Sending and follow-up: 18 companies. Send pitches and follow up from the tool.
- Story ideas and angles: 12 companies. Angles and newsjacking ideas worth pitching.
- Trend detection: 23 companies. Rising topics and conversations, spotted in the news and social data.

## Every feature

Every feature we track, with or without a page, as JSON: https://www.newsprint.com/data/features.json

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology