# Story ideas and angles: which PR tools have it? 12 tools, dated

URL: https://www.newsprint.com/features/story-ideas/
Covers: 2017 to Oct. 20, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Story ideas and angles: which PR tools have it? 12 tools, dated", https://www.newsprint.com/features/story-ideas/, updated 2026-10-28

> 12 PR software companies have it. BuzzSumo was first, available 2017. The latest to add it was Featured, available Oct. 14, 2026.

## What it is

Angles and newsjacking ideas worth pitching.

## Every company that has it

### [BuzzSumo](https://www.newsprint.com/companies/buzzsumo/)

Site: [buzzsumo.com](https://buzzsumo.com/).

#### Question Analyzer (launched as Bloomberry, later folded into BuzzSumo)

Available 2017.

BuzzSumo's co-founders launched a question analyzer tool that finds the questions people ask on forums; it was later brought into BuzzSumo.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [BuzzSumo (About, company history)](https://buzzsumo.com/about/).

Link: https://www.newsprint.com/features/story-ideas/#launch-N134

### [Intelligent Relations](https://www.newsprint.com/companies/intelligent-relations/)

Site: [intelligentrelations.com](https://www.intelligentrelations.com/). 2 launches with it: the first, then the later one.

#### Intelligent Relations PR Platform

Available March 13, 2023. In beta.

Self-serve PR platform for non-PR professionals that spots news trends and recommends story ideas and media outlets.

Features: [Trend detection](https://www.newsprint.com/features/trend-detection/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Journalist research](https://www.newsprint.com/features/journalist-research/).

Source: [AccessWire (via Yahoo Finance)](https://finance.yahoo.com/news/intelligent-relations-ai-powered-pr-140000905.html).

Link: https://www.newsprint.com/features/story-ideas/#launch-R053

#### Preston freemium AI PR copilot (daily story matches, journalist flags, pitch drafts)

Available July 13, 2026.

Preston opened free access to a copilot that finds story opportunities daily, flags relevant journalists and drafts pitches for human approval.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Pitch writing](https://www.newsprint.com/features/pitch-writing/), [Journalist research](https://www.newsprint.com/features/journalist-research/).

Source: [EIN Presswire (Intelligent Relations release, 13 Jul 2026)](https://www.einpresswire.com/article/926333235/intelligent-relations-opens-freemium-access-to-preston-the-ai-pr-copilot-built-to-execute-earned-media).

Link: https://www.newsprint.com/features/story-ideas/#launch-N159

### [Semrush AI PR Toolkit](https://www.newsprint.com/companies/semrush-ai-pr-toolkit/)

Site: [semrush.com](https://www.semrush.com/pr-toolkit/).

#### AI story angle ideas

Available April 22, 2024.

AI feature generating multiple distinct story angle suggestions for a press release to help users find a fresh hook.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Prowly Journal](https://journal.prowly.com/312401-prowlys-new-approach-to-writing-press-releases-with-ai).

Link: https://www.newsprint.com/features/story-ideas/#launch-R102

### [Medialyst](https://www.newsprint.com/companies/medialyst/)

Site: [medialyst.ai](https://medialyst.ai/). 10 launches with it: the first, then the 9 later ones, newest first.

#### AI-powered keyword generation

Announced Sept. 2, 2025.

Campaign Wizard creates media outreach campaigns using AI-generated keywords to find story angles.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Medialyst Changelog](https://medialyst.ai/changelog).

Link: https://www.newsprint.com/features/story-ideas/#launch-R218

#### Angles

Available Aug. 20, 2026.

Breaks a campaign's news into several distinct story angles, each written for the beat reporter, shown for approval before the list runs.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Medialyst changelog](https://medialyst.ai/changelog).

Link: https://www.newsprint.com/features/story-ideas/#launch-R533

#### pr-calendar skill: six-month PR calendar from Medialyst's live PR calendar API (newsjack)

Available June 30, 2026.

An agent skill that pulls awareness days, seasonal hooks and conferences and plans moments where the brand has standing.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Agent skill](https://www.newsprint.com/features/agent-skill/).

Source: [GitHub (newsjack CHANGELOG)](https://github.com/elvisun/newsjack/blob/main/CHANGELOG.md).

Link: https://www.newsprint.com/features/story-ideas/#launch-N293

#### pr-calendar (newsjack)

Announced June 30, 2026.

Turns Medialyst's live PR calendar feed into a brand-specific, lead-time-aware six-month pitch plan.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Agent skill](https://www.newsprint.com/features/agent-skill/).

[In the skills library](https://www.newsprint.com/skills/#launch-R475).

Source: [GitHub](https://github.com/elvisun/newsjack/releases/tag/v0.1.15).

Link: https://www.newsprint.com/features/story-ideas/#launch-R475

#### /angle-generator

Announced June 18, 2026.

Newsjack-powered copilot slash command that generates pitch/story angle suggestions in chat.

Features: [Chat assistant](https://www.newsprint.com/features/chat-assistant/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Medialyst Changelog](https://medialyst.ai/changelog).

Link: https://www.newsprint.com/features/story-ideas/#launch-R461

#### /newsworthiness-check

Announced June 18, 2026.

Newsjack-powered copilot slash command that assesses a story's newsworthiness in chat.

Features: [Chat assistant](https://www.newsprint.com/features/chat-assistant/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Medialyst Changelog](https://medialyst.ai/changelog).

Link: https://www.newsprint.com/features/story-ideas/#launch-R465

#### /pr-strategist

Announced June 18, 2026.

Newsjack-powered copilot slash command that gives PR strategy guidance in chat.

Features: [Chat assistant](https://www.newsprint.com/features/chat-assistant/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Medialyst Changelog](https://medialyst.ai/changelog).

Link: https://www.newsprint.com/features/story-ideas/#launch-R466

#### pr-strategist (newsjack)

Announced June 2, 2026.

Opinionated startup-PR strategist that sets audience, positioning, news pegs, and drumbeat before tactical PR.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Agent skill](https://www.newsprint.com/features/agent-skill/).

[In the skills library](https://www.newsprint.com/skills/#launch-R419).

Source: [GitHub](https://github.com/elvisun/newsjack/blob/v0.1.1/skills/pr-strategist/SKILL.md).

Link: https://www.newsprint.com/features/story-ideas/#launch-R419

#### newsworthiness-check (newsjack)

Available June 1, 2026.

Scores whether a news event or a user's pitch idea is actually newsworthy, with anti-inflation and brand-safety rules.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Agent skill](https://www.newsprint.com/features/agent-skill/).

[In the skills library](https://www.newsprint.com/skills/#launch-R403).

Source: [GitHub](https://github.com/elvisun/newsjack/blob/v0.1.0/skills/newsworthiness-check/SKILL.md).

Link: https://www.newsprint.com/features/story-ideas/#launch-R403

#### angle-generator (newsjack)

Available June 1, 2026.

Turns one company update into 3-7 structurally distinct, journalist-shaped story angles.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Agent skill](https://www.newsprint.com/features/agent-skill/).

[In the skills library](https://www.newsprint.com/skills/#launch-R405).

Sources: [GitHub](https://github.com/elvisun/newsjack/blob/v0.1.0/skills/angle-generator/SKILL.md), [GitHub (newsjack release v0.1.0 and its README)](https://github.com/elvisun/newsjack/releases/tag/v0.1.0).

Link: https://www.newsprint.com/features/story-ideas/#launch-R405

### [Cision](https://www.newsprint.com/companies/cision/)

Site: [cision.com](https://www.cision.com/).

#### Amplify Plan

Available Sept. 22, 2025.

PR Newswire Amplify's Plan tool surfaces story angles from real-time trending topics.

Features: [Trend detection](https://www.newsprint.com/features/trend-detection/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [PR Newswire (Multivu)](https://www.multivu.com/pr_newswire/9354751-en-pr-newswire-launches-amplify-ai-platform-accelerate-modern-communications-capabilities).

Link: https://www.newsprint.com/features/story-ideas/#launch-R227

### [Roxhill](https://www.newsprint.com/companies/roxhill/)

Site: [roxhillmedia.com](https://www.roxhillmedia.com/).

#### Forward Planner

Available Feb. 3, 2026.

A calendar of notable dates (awareness days, elections, financial moments, sport) to plan timely campaigns.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Sources: [Roxhill (product news: Product updates, what's new this winter)](https://roxhillmedia.com/product-news/product-updates-whats-new-this-winter/), [Roxhill Media LinkedIn post (2026-02-16)](https://www.linkedin.com/posts/roxhill-media_roxhill-media-product-updates-you-need-to-activity-7429102325258039298-K-mU).

Link: https://www.newsprint.com/features/story-ideas/#launch-N182

### [Sequencr](https://www.newsprint.com/companies/sequencr/)

Site: [sequencr.ai](https://www.sequencr.ai/).

#### Stratum use case: storytelling opportunity identification

Available June 10, 2026.

Agents surface story opportunities from narratives moving in the media.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [Sequencr AI (press release)](https://www.sequencr.ai/insights/sequencr-ai-launches-stratum-bringing-ai-agents-to-communications-and-marketing-teams).

Link: https://www.newsprint.com/features/story-ideas/#launch-N284

### [OnePitch](https://www.newsprint.com/companies/onepitch/)

Site: [ai-hub.onepitch.co](https://ai-hub.onepitch.co/). 5 launches with it: the first, then the 4 later ones, newest first.

#### PR Strategy Builder

Available June 15, 2026.

Builds a PR strategy from competitor analysis, coverage gaps, angles, outlet lists and tactics.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [OnePitch PR AI Hub](https://ai-hub.onepitch.co/).

Link: https://www.newsprint.com/features/story-ideas/#launch-R445

#### Counter-Competitor PR Campaign Strategy

Available June 15, 2026.

Assesses competitors' messaging and coverage to produce a differentiating PR strategy.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [OnePitch PR AI Hub](https://ai-hub.onepitch.co/).

Link: https://www.newsprint.com/features/story-ideas/#launch-R446

#### Pitch Planning Strategist

Available June 15, 2026.

Maps a brand to upcoming events and seasonal moments with pitch timing windows and angles.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [OnePitch PR AI Hub](https://ai-hub.onepitch.co/).

Link: https://www.newsprint.com/features/story-ideas/#launch-R448

#### Newsjacking Strategist

Available June 15, 2026.

Tracks breaking headlines, finds journalists covering them and drafts rapid-response angles.

Features: [Trend detection](https://www.newsprint.com/features/trend-detection/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Journalist research](https://www.newsprint.com/features/journalist-research/).

Source: [OnePitch PR AI Hub](https://ai-hub.onepitch.co/).

Link: https://www.newsprint.com/features/story-ideas/#launch-R449

#### Pitch Narrative Repositioning Assistant

Available June 15, 2026.

Reframes one story into 3 to 5 narrative angles with hooks and outlet fits.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [OnePitch PR AI Hub](https://ai-hub.onepitch.co/).

Link: https://www.newsprint.com/features/story-ideas/#launch-R454

### [3BL Media](https://www.newsprint.com/companies/3bl-media/)

Site: [3bl.com](https://3bl.com/).

#### Moments Ahead

Available Aug. 25, 2026.

Forward-looking calendar of sector moments (events, policy, competitor reports, deadlines) with confidence, attention level, why it matters and a potential opportunity.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [CSRwire (3BL release)](https://csrwire.com/press-release/3bl-launches-moments-ahead-editorial-planning-tool-informed-real-time-intelligence/).

Link: https://www.newsprint.com/features/story-ideas/#launch-V002

### [Muck Rack](https://www.newsprint.com/companies/muck-rack/)

Site: [muckrack.com](https://muckrack.com/).

#### Newsjacking Opportunities

Available Sept. 9, 2026.

AI feature surfacing emerging news conversations an organization could credibly join, with story context and a suggested pitch angle.

Features: [Trend detection](https://www.newsprint.com/features/trend-detection/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/09/09/3358974/0/en/muck-rack-launches-newsjacking-feature-to-help-communications-leaders-proactively-shape-the-conversation.html).

Link: https://www.newsprint.com/features/story-ideas/#launch-R547

### [RunPR](https://www.newsprint.com/companies/runpr/)

Site: [runpr.ai](https://runpr.ai/).

#### Opportunities: find your next PR angle

Available Sept. 29, 2026.

RunPR added a dashboard section that gathers news research, upcoming events and client milestones into PR angles, then moves a chosen one into pitch drafting.

Features: [Story ideas and angles](https://www.newsprint.com/features/story-ideas/).

Source: [RunPR (blog: Introducing Opportunities)](https://runpr.ai/blog/introducing-runpr-opportunities).

Link: https://www.newsprint.com/features/story-ideas/#launch-N003

### [Featured](https://www.newsprint.com/companies/featured/)

Site: [featured.com](https://featured.com/about). 2 launches with it: the first, then the later one.

#### Featured Newsjacking (free)

Available Oct. 14, 2026.

A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. It drafts a pitch but never contacts journalists.

Features: [Trend detection](https://www.newsprint.com/features/trend-detection/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Journalist research](https://www.newsprint.com/features/journalist-research/), [Journalist requests](https://www.newsprint.com/features/journalist-requests/), [Podcast, speaking and award slots](https://www.newsprint.com/features/podcasts-and-awards/), [Pitch writing](https://www.newsprint.com/features/pitch-writing/).

Source: [Featured press release](https://www.featured.com/press/press-release/featured-launches-a-free-newsjacking-tool-that-lets-pr-agencies-run-reactive-pr).

In [PR software this week: Oct. 5 to 19, 2026](https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K10).

Link: https://www.newsprint.com/features/story-ideas/#launch-K10

#### Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat

Available Oct. 20, 2026.

Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. Available on every plan, including Free.

Features: [Media database](https://www.newsprint.com/features/media-database/), [Journalist research](https://www.newsprint.com/features/journalist-research/), [Pitch writing](https://www.newsprint.com/features/pitch-writing/), [Story ideas and angles](https://www.newsprint.com/features/story-ideas/), [Chat assistant](https://www.newsprint.com/features/chat-assistant/).

Source: [Featured press release](https://featured.com/press/press-release/featured-brings-newsjacking-to-local-tv-news).

In [PR software this week: Oct. 20 to 25, 2026](https://www.newsprint.com/updates/pr-software/2026-10-26/#launch-L9WFR8JQF).

Link: https://www.newsprint.com/features/story-ideas/#launch-L9WFR8JQF

## Every company

Every company we track, with or without this feature, is on the PR software map: https://www.newsprint.com/research/pr-software/

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology