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  <title>PR software this week</title>
  <updated>2026-10-23T00:00:00Z</updated>
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  <author><name>Newsprint</name><uri>https://www.newsprint.com/</uri></author>
  <rights>CC BY 4.0, https://creativecommons.org/licenses/by/4.0/</rights>
  <entry>
    <id>https://www.newsprint.com/updates/pr-software/2026-10-20/</id>
    <title>PR software this week: Oct. 5 to 19, 2026</title>
    <updated>2026-10-23T00:00:00Z</updated>
    <published>2026-10-20T00:00:00Z</published>
    <link rel="alternate" type="text/html" href="https://www.newsprint.com/updates/pr-software/2026-10-20/"/>
    <summary>From Oct. 5 to 19, 2026, 10 PR software companies shipped 13 product launches we confirmed. Medialyst, Profound and AirOps shipped the most, with 2 each.</summary>
    <content type="html">&lt;p&gt;&lt;strong&gt;PR software this week, No. 1: 143 companies&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li id=&quot;launch-K00&quot;&gt;
&lt;h3&gt;Free public Journalist Finder and one-call journalist lookup (REST and MCP)&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Medialyst&lt;/strong&gt; (&lt;a href=&quot;https://medialyst.ai/&quot;&gt;medialyst.ai&lt;/a&gt;). Available Oct. 14, 2026.&lt;/p&gt;
&lt;p&gt;Medialyst opens a free public Journalist Finder (name suggestions, a full first profile without signup, email unlocks) and adds one lookup_journalist call to REST and MCP that goes from a name to a verified email, running live checks when needed.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-mcp-and-connectors&quot;&gt;MCP servers and connectors&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://medialyst.ai/changelog&quot;&gt;Medialyst changelog (v1.34.0)&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-N101&quot;&gt;
&lt;h3&gt;Journalist Lookup&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Medialyst&lt;/strong&gt; (&lt;a href=&quot;https://medialyst.ai/&quot;&gt;medialyst.ai&lt;/a&gt;). Available Oct. 11, 2026.&lt;/p&gt;
&lt;p&gt;Searches for a named journalist and researches live profiles for journalists not in the database.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-media-database&quot;&gt;Media database&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://medialyst.ai/changelog&quot;&gt;Medialyst (changelog)&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-R588&quot;&gt;
&lt;h3&gt;Journalist Assistant&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Roxhill&lt;/strong&gt; (&lt;a href=&quot;https://www.roxhillmedia.com/&quot;&gt;roxhillmedia.com&lt;/a&gt;). Available Oct. 5, 2026.&lt;/p&gt;
&lt;p&gt;Ask-anything assistant inside the Roxhill journalist profile.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-chat-assistant&quot;&gt;Chat assistant&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/&quot;&gt;roxhillmedia.com&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-N110&quot;&gt;
&lt;h3&gt;Build Audience (general release)&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Prezly&lt;/strong&gt; (&lt;a href=&quot;https://www.prezly.com/&quot;&gt;prezly.com&lt;/a&gt;). Available Oct. 5, 2026.&lt;/p&gt;
&lt;p&gt;Builds a campaign&amp;#39;s recipient list from selected criteria instead of the whole contact database.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.prezly.com/changelog/build-audience-is-now-available-to-everyone&quot;&gt;Prezly (changelog)&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K14&quot;&gt;
&lt;h3&gt;Media Relations: personalized pitches and journalist relationship history&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Meltwater&lt;/strong&gt; (&lt;a href=&quot;https://www.meltwater.com/&quot;&gt;meltwater.com&lt;/a&gt;). Available October 2026.&lt;/p&gt;
&lt;p&gt;Media Relations lets a user build one pitch for a list, tailor each message and attachment, send in bulk, and track relationship activity per journalist.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-pitch-writing&quot;&gt;Pitch writing&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-sending-and-follow-up&quot;&gt;Sending and follow-up&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-pr-crm&quot;&gt;PR CRM&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.meltwater.com/en/product-updates&quot;&gt;Meltwater product updates&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K10&quot;&gt;
&lt;h3&gt;Featured Newsjacking (free)&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Featured&lt;/strong&gt; (&lt;a href=&quot;https://featured.com/about&quot;&gt;featured.com&lt;/a&gt;). Available Oct. 14, 2026.&lt;/p&gt;
&lt;p&gt;A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. It drafts a pitch but never contacts journalists.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-trend-detection&quot;&gt;Trend detection&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-story-ideas&quot;&gt;Story ideas and angles&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-journalist-research&quot;&gt;Journalist research&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-journalist-requests&quot;&gt;Journalist requests&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-podcasts-and-awards&quot;&gt;Podcast, speaking and award slots&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-pitch-writing&quot;&gt;Pitch writing&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.featured.com/press/press-release/featured-launches-a-free-newsjacking-tool-that-lets-pr-agencies-run-reactive-pr&quot;&gt;Featured press release&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-N018&quot;&gt;
&lt;h3&gt;AI Visibility Playbooks&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Press Ranger&lt;/strong&gt; (&lt;a href=&quot;https://pressranger.com/&quot;&gt;pressranger.com&lt;/a&gt;). Available Oct. 7, 2026.&lt;/p&gt;
&lt;p&gt;Each prompt on an AI Visibility report gets recommendations, including press releases ranked by potential impact.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-ai-answer-optimization&quot;&gt;AI-answer optimization&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://pressranger.com/docs/changelog/whats-new&quot;&gt;Press Ranger (changelog)&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K03&quot;&gt;
&lt;h3&gt;Chart Annotations in Answer Engine Insights&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Profound&lt;/strong&gt; (&lt;a href=&quot;https://www.tryprofound.com/&quot;&gt;tryprofound.com&lt;/a&gt;). Available Oct. 9, 2026.&lt;/p&gt;
&lt;p&gt;Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-reporting-and-measurement&quot;&gt;Reporting and measurement&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://product.tryprofound.com/changelog&quot;&gt;Profound product changelog&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K04&quot;&gt;
&lt;h3&gt;New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Profound&lt;/strong&gt; (&lt;a href=&quot;https://www.tryprofound.com/&quot;&gt;tryprofound.com&lt;/a&gt;). Available Oct. 16, 2026.&lt;/p&gt;
&lt;p&gt;The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). Old node-based Agents become Workflows.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-agents&quot;&gt;Agents and PR on autopilot&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://product.tryprofound.com/changelog&quot;&gt;Profound product changelog&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K06&quot;&gt;
&lt;h3&gt;Citation lifecycle metrics in Insights&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;AirOps&lt;/strong&gt; (&lt;a href=&quot;https://www.airops.com/&quot;&gt;airops.com&lt;/a&gt;). Available Oct. 5, 2026.&lt;/p&gt;
&lt;p&gt;Insights shows when a URL first appeared as a citation, its peak week, rise, decline and half-life, with a weekly chart and CSV or Grid export.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-ai-cited-sources&quot;&gt;AI-cited sources&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.airops.com/changelog&quot;&gt;AirOps product changelog&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K08&quot;&gt;
&lt;h3&gt;Google AI Mode ads in the Ad Library&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;AirOps&lt;/strong&gt; (&lt;a href=&quot;https://www.airops.com/&quot;&gt;airops.com&lt;/a&gt;). Available Oct. 12, 2026.&lt;/p&gt;
&lt;p&gt;Ad Library adds ads seen in Google AI Mode answers beside the ChatGPT ads AirOps already shows.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-ai-answer-tracking&quot;&gt;AI-answer tracking&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.airops.com/changelog&quot;&gt;AirOps product changelog&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-K21&quot;&gt;
&lt;h3&gt;Sentiment response counts and negative-mention diagnostics&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Knowatoa&lt;/strong&gt; (&lt;a href=&quot;https://knowatoa.com/&quot;&gt;knowatoa.com&lt;/a&gt;). Available Oct. 19, 2026.&lt;/p&gt;
&lt;p&gt;Sentiment exports show the response count behind each percentage, and a negative_mentions endpoint lists every AI answer that describes a client negatively, with the question, AI service and relevant sentences.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-ai-answer-tracking&quot;&gt;AI-answer tracking&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://knowatoa.com/updates/sentiment-counts-and-diagnostics&quot;&gt;Knowatoa updates&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;launch-V045&quot;&gt;
&lt;h3&gt;Ask Q upgrade: multi-dataset questions&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;NetBase Quid&lt;/strong&gt; (&lt;a href=&quot;https://www.quid.com/&quot;&gt;quid.com&lt;/a&gt;). Available Oct. 15, 2026.&lt;/p&gt;
&lt;p&gt;Ask Q now answers one question across several datasets, plans the steps to an answer, and reaches company and patent data from Quid Discover.&lt;/p&gt;
&lt;p&gt;Features: &lt;a href=&quot;https://www.newsprint.com/features/#feature-chat-assistant&quot;&gt;Chat assistant&lt;/a&gt;, &lt;a href=&quot;https://www.newsprint.com/features/#feature-agents&quot;&gt;Agents and PR on autopilot&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Source: &lt;a href=&quot;https://www.quid.com/knowledge-hub/resource-library/blog/product-release-ask-qs-been-upgraded&quot;&gt;Quid blog&lt;/a&gt;.&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;</content>
  </entry>
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