https://www.newsprint.com/launches/feeds/measurement.xml 2026-11-05T00:00:00Z Newsprinthttps://www.newsprint.com/ CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ https://www.newsprint.com/launches/LTPXM66MR/ 2026-11-05T00:00:00Z 2026-10-30T00:00:00Z

CoverageBook pulls up to three author names per online clip, and admins can require Google or Microsoft single sign-on for teammates.

<p>CoverageBook pulls up to three author names per online clip, and admins can require Google or Microsoft single sign-on for teammates.</p> <p><strong>CoverageBook</strong> (<a href="https://www.coveragebook.com/">coveragebook.com</a>). Available Oct. 28, 2026.</p> <p>Source: <a href="https://updates.coveragebook.com/track-the-authors-of-your-coverage-349766">CoverageBook updates (Oct 28, 2026)</a>.</p> https://www.newsprint.com/launches/V103/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Compass unifies global survey data and behavioral signals with AI-powered diagnostics, and includes an AI as a Stakeholder diagnostic that shows how AI-driven narratives affect reputation.

<p>Compass unifies global survey data and behavioral signals with AI-powered diagnostics, and includes an AI as a Stakeholder diagnostic that shows how AI-driven narratives affect reputation.</p> <p><strong>RepTrak</strong> (<a href="https://www.reptrak.com/">reptrak.com</a>). Available December 2025.</p> <p>Features: <a href="https://www.newsprint.com/features/ai-answer-tracking/">AI-answer tracking</a>.</p> <p>Source: <a href="https://www.reptrak.com/news/reptrak-launches-compass/">RepTrak newsroom</a>.</p> https://www.newsprint.com/launches/N258/ 2026-10-20T00:00:00Z 2026-10-14T00:00:00Z

A new set of reporting metrics: hours of attention earned by online coverage and the ad spend that would buy the same attention.

<p>A new set of reporting metrics: hours of attention earned by online coverage and the ad spend that would buy the same attention.</p> <p><strong>Releasd</strong> (<a href="https://www.releasd.com/">releasd.com</a>). Available Oct. 21, 2025.</p> <p>Features: <a href="https://www.newsprint.com/features/reporting-and-measurement/">Reporting and measurement</a>.</p> <p>Source: <a href="https://releasd.com/blog/ace-the-credible-alternative-to-ave-that-weve-all-been-waiting-for/">Releasd blog (ACE: the credible alternative to AVE)</a>.</p> https://www.newsprint.com/launches/V008/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach.

<p>A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Available March 26, 2025.</p> <p>Features: <a href="https://www.newsprint.com/features/journalist-research/">Journalist research</a>.</p> <p>Source: <a href="https://www.launchmetrics.com/newsroom/launchmetrics-introduces-voices-a-relationship-management-feature">Launchmetrics newsroom</a>.</p> https://www.newsprint.com/launches/E533/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

The RepTrak Company announces a majority recapitalization by Periscope Equity, a Chicago-based private equity firm; the release's headline and URL call it an acquisition.

<p>The RepTrak Company announces a majority recapitalization by Periscope Equity, a Chicago-based private equity firm; the release&#39;s headline and URL call it an acquisition.</p> <p><strong>RepTrak</strong> (<a href="https://www.reptrak.com/">reptrak.com</a>). Announced Nov. 19, 2024.</p> <p>Source: <a href="https://www.reptrak.com/news/acquisition-periscope-equity/">RepTrak</a>.</p> https://www.newsprint.com/launches/V102/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.

<p>Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.</p> <p><strong>RepTrak</strong> (<a href="https://www.reptrak.com/">reptrak.com</a>). Available Oct. 25, 2024.</p> <p>Features: <a href="https://www.newsprint.com/features/reporting-and-measurement/">Reporting and measurement</a>.</p> <p>Source: <a href="https://www.reptrak.com/news/reptrak-launches-reptrak-for-industry/">RepTrak newsroom</a>.</p> https://www.newsprint.com/launches/E456/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024.

<p>Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced Jan. 9, 2024.</p> <p>Source: <a href="https://www.lectra.com/sites/default/files/2024-01/pr-Launchmetrics-acquisition-en-01-9-2024.pdf">Lectra press release</a>.</p> https://www.newsprint.com/launches/E455/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands.

<p>Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced March 29, 2022.</p> <p>Source: <a href="https://www.launchmetrics.com/newsroom/launchmetrics-acquires-dmr">Launchmetrics newsroom</a>.</p> https://www.newsprint.com/launches/E454/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics bought PARKLU, an influencer analytics platform in China.

<p>Launchmetrics bought PARKLU, an influencer analytics platform in China.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced November 2020.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E531/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

The company, formerly the Reputation Institute, announces a new name, logo, website and domain (reptrak.com).

<p>The company, formerly the Reputation Institute, announces a new name, logo, website and domain (reptrak.com).</p> <p><strong>RepTrak</strong> (<a href="https://www.reptrak.com/">reptrak.com</a>). Announced April 6, 2020.</p> <p>Source: <a href="https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/">RepTrak</a>.</p> https://www.newsprint.com/launches/E453/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight.

<p>Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced December 2019.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E452/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor.

<p>Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced September 2018.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E451/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics bought Style Coalition, an influencer relationship management company.

<p>Launchmetrics bought Style Coalition, an influencer relationship management company.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced November 2017.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E450/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month.

<p>Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced May 2017.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/V007/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase.

<p>Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Available May 2017.</p> <p>Features: <a href="https://www.newsprint.com/features/media-monitoring/">Media monitoring</a>.</p> <p>Source: <a href="https://www.tempocap.com/2017/05/31/launchmetrics-acquires-visual-box-launches-platform/">TempoCap</a>.</p> https://www.newsprint.com/launches/E449/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon.

<p>Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced January 2016.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E429/ 2026-10-20T00:00:00Z 2026-10-09T00:00:00Z

Releasd is founded in London as a platform for visual PR reports.

<p>Releasd is founded in London as a platform for visual PR reports.</p> <p><strong>Releasd</strong> (<a href="https://www.releasd.com/">releasd.com</a>). Announced 2014.</p> <p>Source: <a href="https://www.linkedin.com/company/releasd">Releasd on LinkedIn</a>.</p> https://www.newsprint.com/launches/E446/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

The site says CoverageBook has been 'reducing reporting-induced headaches worldwide since 2014' and describes itself as founded in 2014, bootstrapped and profitable. The operating company, CoverageBook Limited, is registered in England and Wales (company number 12498236).

<p>The site says CoverageBook has been &#39;reducing reporting-induced headaches worldwide since 2014&#39; and describes itself as founded in 2014, bootstrapped and profitable. The operating company, CoverageBook Limited, is registered in England and Wales (company number 12498236).</p> <p><strong>CoverageBook</strong> (<a href="https://www.coveragebook.com/">coveragebook.com</a>). Announced 2014.</p> <p>Source: <a href="https://www.coveragebook.com/why-us/">CoverageBook</a>.</p> https://www.newsprint.com/launches/E448/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today's platform.

<p>Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today&#39;s platform.</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced March 2006.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E447/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

Launchmetrics' history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release).

<p>Launchmetrics&#39; history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release).</p> <p><strong>Launchmetrics</strong> (<a href="https://www.launchmetrics.com/">launchmetrics.com</a>). Announced July 2002.</p> <p>Source: <a href="https://www.launchmetrics.com/en/about">Launchmetrics about page</a>.</p> https://www.newsprint.com/launches/E530/ 2026-10-20T00:00:00Z 2026-10-19T00:00:00Z

RepTrak's 2020 rebrand release says the company, then called the Reputation Institute, was founded in 1997 and had its global headquarters in Boston.

<p>RepTrak&#39;s 2020 rebrand release says the company, then called the Reputation Institute, was founded in 1997 and had its global headquarters in Boston.</p> <p><strong>RepTrak</strong> (<a href="https://www.reptrak.com/">reptrak.com</a>). Announced 1997.</p> <p>Source: <a href="https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/">RepTrak</a>.</p>