# AI PR assistants and pitching agents compared

URL: https://www.newsprint.com/research/pr-software/ai-pr-assistants/
Updated: 2026-11-05
Category: AI PR assistants and agents
Map: https://www.newsprint.com/research/pr-software/

18 companies on the PR software map.

AI PR assistants do PR work from a brief. They find journalists who cover a topic and draft pitches and press releases. Some also send the emails and follow up. Several let a person approve each pitch before it goes out.

Preston, the agent from Intelligent Relations, reads a company's website and builds a three-month campaign. InsightFuse sends pitches from your own mailbox, reads the replies and follows up. Newsbound pairs its agent with an in-house PR team.

## AI PR assistants and agents

- [toro](https://www.iwoca.co.uk/toro): "Free PR for your small business." A free AI PR assistant for UK small businesses with no press office, made by iwoca, the London business lender, and launched in October 2026. From a short description of the business it says what is newsworthy, gives PR advice and a strategy in chat, and drafts a press release, pitches in the owner's voice, social posts, a blog post and a Q&A, written with the claims and facts AI answers cite. It suggests journalists to contact, and its crisis support drafts a holding statement, key messages and a staff briefing. The owner edits and sends everything: it does no sending or distribution, on purpose. Any UK small business can use it, not only iwoca customers. On the map: https://www.newsprint.com/research/pr-software/#co-toro
- [Intelligent Relations](https://www.intelligentrelations.com/): "Your brand belongs in the news. Preston AI puts it there." Preston, an AI PR agent, reads a company's website, finds journalists covering its space, builds a three-month campaign, drafts pitches and press releases, matches trending stories, and can send outreach itself, with a weekly report by email. Free to start; paid plans add senior PR pros, up to a fully managed service. Began as an AI-assisted PR agency in 2020. On the map: https://www.newsprint.com/research/pr-software/#co-intelligent-relations
- [Propel](https://propel-ai.com/): "PR, meet your first AI agent." PR CRM with a 500K+ journalist database, AI pitch drafting sent from Gmail/Outlook, monitoring and ROI reporting; its LLM is trained on 25M pitches. On the map: https://www.newsprint.com/research/pr-software/#co-propel
- [Honeyjar](https://honeyjar.ai/): "Built for Buzz. The AI communications partner with good instincts." An AI workspace for comms pros, founders and agencies that learns your company and prepares campaigns and launches, journalist discovery and media lists, pitches, posts and emails, news and topic watch, pitch opportunities, events, speaking and awards, inbound triage and coverage reports. You review and approve everything before it sends. The app is in private beta behind a waitlist, opened to a broader US group on 13 October 2026. Separately it sells a $5,000 'For Founders' PR service package, run by Honeyjar staff, that includes a 12-month seat. On the map: https://www.newsprint.com/research/pr-software/#co-honeyjar
- [Newsbound](https://www.newsbound.ai/): "The first agentic PR platform": an AI agent that finds the moment, picks the journalist, podcast, stage or award, writes the pitch and sends it once you approve each step, backed by an in-house PR team doing daily QC and weekly calls. No software-only tier and no coverage measurement. On the map: https://www.newsprint.com/research/pr-software/#co-newsbound
- [Pressmaster.ai](https://pressmaster.ai/): “Become a Thought Leader In Just 45 Days.” Agents research trends, interview you, and draft posts and articles for you to review and approve before publishing. On the map: https://www.newsprint.com/research/pr-software/#co-pressmaster-ai
- [Suits.ai](https://www.suits.ai/): "Suits turns your firm’s methods and client knowledge into AI coworkers your whole team uses, every day, for every client." An AI platform for PR, marketing and communications agencies from Suits, Inc. of Miami. It runs on GPT, Claude and Gemini and adds each agency's methods, client history and approval rules, with a proactive assistant for every staff member, no-code agents and workflows, and branded, client-facing AI apps. For PR, its agents surface news hooks and pitch angles, draft pitches and press releases in a client's voice, and research competitors; a GEO/AEO Snapshot shows how ChatGPT, Gemini and Perplexity describe a client. A person signs off every output. Its agents also analyze coverage that monitoring tools such as Meltwater collect, with sentiment analysis and mention alerts, and automate client reporting. It describes no journalist database, pitch sending or distribution. On the map: https://www.newsprint.com/research/pr-software/#co-suits-ai
- [CambrianEdge.ai](https://cambrianedge.ai/): "Human-led AI orchestration for modern marketing." A general AI marketing workspace that puts research with cited sources, a shared editor, image and video generation, decks, social publishing and scheduled automations on one brand profile ('Brand DNA'), with a human approval step and a choice of OpenAI, Anthropic, Google, xAI and Meta models. Its PR offer drafts AP-style press releases and reporter pitches from a client's approved facts and quotes, runs a fact check, routes quotes to the spokesperson for sign-off, and runs a news tracker on a schedule that sends a summary to email or Slack. It keeps each client in a separate workspace. It does not send pitches or distribute releases, and it has no media database. Built by the founder of the agency Gutenberg, which it names as a beta customer. On the map: https://www.newsprint.com/research/pr-software/#co-cambrianedge-ai
- [InsightFuse](https://insightfuse.com/): "Press coverage, on autopilot." Brief it once; it finds reporters, writes each a pitch, sends from your own mailbox, reads replies over IMAP and follows up. Approve-first by default; autopilot is opt-in. On the map: https://www.newsprint.com/research/pr-software/#co-insightfuse
- [JournoPitch](https://journopitch.co.uk/): "Create → score → publish → outreach → track." UK, pay-as-you-go. On the map: https://www.newsprint.com/research/pr-software/#co-journopitch
- [MentionAgent](https://mentionagent.ai/): Finds prospects, looks up verified contacts, writes the email and follows up: the SEO-side twin of the pitch phase. On the map: https://www.newsprint.com/research/pr-software/#co-mentionagent
- [OnePitch](https://ai-hub.onepitch.co/): A 14-tool AI hub of pitch and strategy generators sold for a one-time $29; onepitch.co now redirects to it and the old media-database product pages are gone. On the map: https://www.newsprint.com/research/pr-software/#co-onepitch
- [Press Monkey](https://pressmonkey.co/): "Your AI publicist, pitching 24/7." Researches journalists, drafts in your voice, sends from your Gmail or Outlook, follows up at day 3 and day 7, and books podcast tours. Philadelphia. On the map: https://www.newsprint.com/research/pr-software/#co-press-monkey
- [PressPitch AI](https://presspitchai.com/): Press, podcast and speaking pitches for founders and experts, sent from your own inbox; an application-only done-for-you press desk is sold on top. By Zach Schleien and Stefan Ciancio. On the map: https://www.newsprint.com/research/pr-software/#co-presspitch-ai
- [Prsona](https://www.prsona.io/): A B2B sales and SDR cold-outreach Chrome extension. The PR page reuses the same personalisation engine; there is no journalist search anywhere on the site. On the map: https://www.newsprint.com/research/pr-software/#co-prsona
- [PRstrategy.ai](https://prstrategy.ai/): "Turn PR Gaps into a Board-Ready Strategy. In Minutes." An AI tool that audits an organization's communications (messaging, leadership communications, press releases, news coverage, competitors and digital presence) against what it calls 77+ internationally recognized PR frameworks, scores and ranks the gaps, and generates a 13-section PR strategy with positioning, messaging, channel and media strategy, KPIs and a roadmap. It benchmarks against up to five competitors, re-audits to track progress, translates into 15 languages and exports white-label PDF and DOCX reports. Sold to PR agencies, in-house comms leaders, consultants and public bodies. It does not sell a media database, pitching, distribution or ongoing monitoring. On the map: https://www.newsprint.com/research/pr-software/#co-prstrategy-ai
- [Précis PR](https://precisai.com/public-relations/): "The World's First PR/AI Platform." A generative AI workspace for PR and comms teams from Précis AI, LLC (Washington, DC): XénoBot chat connected to Google for current answers, a Creation Hub of PR writing tools (press releases, targeted pitches, holding statements, social posts, proposals, emails), My Campaigns that ground output in uploaded documents, a private DataLibrary, and an Audio/Video Scribe. It is a drafting and research assistant. The site names no media database, journalist requests, sending, CRM or monitoring product, and no AI-answer tracking. Only the App Store listing mentions "rapid media monitoring". A free iOS app carries XénoBot chat. Willard, a separate invite-only product for lobbyists, shares the account system. On the map: https://www.newsprint.com/research/pr-software/#co-pr-cis-pr
- [RunPR](https://runpr.ai/): "Your next PR move for every client. With the evidence behind it." Story monitoring, reporter matching, evidence-backed drafts, approval gate, journalist CRM, coverage reports with sentiment and reach ranges, and AI visibility across six engines. Built by Embargo Industries; an optional Multiply managed-service add-on pairs RunPR with an Embargo Industries operator from $2,000/month. On the map: https://www.newsprint.com/research/pr-software/#co-runpr

## Other categories

- [Press release distribution and newsrooms](https://www.newsprint.com/research/pr-software/press-release-distribution.md): 40 companies.
- [Media monitoring and analysis](https://www.newsprint.com/research/pr-software/media-monitoring.md): 37 companies.
- [AI visibility](https://www.newsprint.com/research/pr-software/ai-visibility.md): 19 companies.
- [AI PR assistants and agents](https://www.newsprint.com/research/pr-software/ai-pr-assistants.md): 18 companies. (this page)
- [Journalist requests and relationships](https://www.newsprint.com/research/pr-software/journalist-requests.md): 16 companies.
- [Media databases and outreach](https://www.newsprint.com/research/pr-software/media-databases.md): 15 companies.
- [PR suites](https://www.newsprint.com/research/pr-software/pr-suites.md): 13 companies.
- [Podcast booking](https://www.newsprint.com/research/pr-software/podcast-booking.md): 13 companies.
- [Measurement and reporting](https://www.newsprint.com/research/pr-software/pr-measurement.md): 6 companies.
- [Trends and newsjacking](https://www.newsprint.com/research/pr-software/trends-and-newsjacking.md): 4 companies.

## The full map

[The PR software map](https://www.newsprint.com/research/pr-software/#cat-ai-assistant): all 181 companies in 10 categories, open at this one.