{
 "updated": "2026-11-10",
 "what": "Companies and tools we checked for the PR software map and left off, each with the reason and the day we left it off. None of them counts toward the map's companies. Written from the launch record (record/companies, the off_map field). The ones that sell paid placements (reason paid) are listed on the page under Paid placements. A row with a page of its own gives its address (page).",
 "reasons": [
  {
   "k": "paid",
   "n": "Paid placements",
   "d": "It sells paid placements: a brand picks a named outlet and pays for its article or release to run there, and the outlet is paid for it."
  },
  {
   "k": "crypto",
   "n": "Pay-to-publish wires for crypto only",
   "d": "It sells paid publication of crypto news only."
  },
  {
   "k": "social",
   "n": "Kept for a separate social listening map",
   "d": "It is mainly a social listening tool, so it is kept for a separate map of social listening tools."
  },
  {
   "k": "not_company",
   "n": "Not a company of its own",
   "d": "It is an open-source project, and its maker is already on the map."
  },
  {
   "k": "agency",
   "n": "Sold only inside an agency engagement",
   "d": "An agency built it for its own clients, and no one else can buy it."
  },
  {
   "k": "unverified",
   "n": "Seller or product not confirmed",
   "d": "We could not confirm who sells it, or that it can be bought today."
  },
  {
   "k": "hq_rule",
   "n": "Left off under a rule since dropped",
   "d": "It was left off because no page named a headquarters in the US or the UK, which the map required until 23 October 2026."
  }
 ],
 "companies": [
  {
   "n": "Medialister",
   "u": "https://medialister.com/",
   "reason": "paid",
   "on": "2026-10-19",
   "w": "Medialister is a platform to plan, buy and manage paid placements in more than 100,000 outlets, for a fee on each placement. Medialister, Inc., of Wilmington, Delaware, runs it.",
   "why": "It sells paid placements in outlets the buyer picks.",
   "page": "/research/pr-software/companies/medialister/"
  },
  {
   "n": "prnews.io",
   "u": "https://prnews.io/",
   "reason": "paid",
   "on": "2026-10-27",
   "w": "prnews.io is a marketplace for sponsored articles, press releases and other paid placements in more than 105,000 outlets. PRNEWS OÜ, of Tallinn, Estonia, runs it.",
   "why": "It sells sponsored articles and press releases in outlets the buyer picks.",
   "page": "/research/pr-software/companies/prnews-io/"
  },
  {
   "n": "BTCWire",
   "u": "https://btcwire.io/",
   "reason": "crypto",
   "on": "2026-10-19",
   "w": "BTCWire sells press release distribution for crypto and blockchain companies.",
   "why": "A pay-to-publish wire for crypto news.",
   "page": "/research/pr-software/companies/btcwire/"
  },
  {
   "n": "Coinscribble (Mintfunnel)",
   "u": "https://coinscribble.com/",
   "reason": "crypto",
   "on": "2026-10-19",
   "why": "A pay-to-publish wire for crypto news."
  },
  {
   "n": "Crypto Chain Wire",
   "u": "https://www.cryptochainwire.com/",
   "reason": "crypto",
   "on": "2026-10-19",
   "w": "Crypto Chain Wire sells press release distribution to crypto and blockchain media outlets.",
   "why": "A pay-to-publish wire for crypto news.",
   "page": "/research/pr-software/companies/crypto-chain-wire/"
  },
  {
   "n": "Global Crypto Press",
   "u": "https://www.globalcryptopress.com/",
   "reason": "crypto",
   "on": "2026-10-19",
   "w": "Global Crypto Press is a crypto news site that also sells press release distribution for crypto and blockchain companies.",
   "why": "A pay-to-publish wire for crypto news.",
   "page": "/research/pr-software/companies/global-crypto-press/"
  },
  {
   "n": "All Ears",
   "u": "https://www.allears.ai/",
   "reason": "social",
   "on": "2026-10-23",
   "w": "All Ears listens to spoken conversations on podcasts, TikTok and YouTube, and reports sentiment, reach and share of voice.",
   "why": "It listens to spoken conversations on social video and podcasts. Taken off the map the day it was added.",
   "page": "/research/pr-software/companies/all-ears/"
  },
  {
   "n": "noodle4",
   "u": "https://noodle4.com/",
   "reason": "social",
   "on": "2026-10-20",
   "w": "noodle4's site offers content intelligence that monitors video, images and text from creators and brands, with a page aimed at PR teams.",
   "why": "It monitors creator and social content: its site says Noodle4 helps brands \"monitor, listen, review and audit video, image and text\", and its products include influencer monitoring and social listening.",
   "page": "/research/pr-software/companies/noodle4/"
  },
  {
   "n": "Octolens",
   "u": "https://octolens.com/",
   "reason": "social",
   "on": "2026-10-21",
   "w": "Octolens is a social and news listening tool that tracks mentions of a brand on Reddit, X, LinkedIn, Hacker News and news sites. Lens Labs GmbH, of Berlin, runs it.",
   "why": "A social and news listening tool, sold mainly to founders, marketing and developer relations teams.",
   "page": "/research/pr-software/companies/octolens/"
  },
  {
   "n": "Tubular Labs",
   "u": "https://tubularlabs.com/",
   "reason": "social",
   "on": "2026-10-23",
   "w": "Tubular Labs sells social video analytics and a social video listening product. Chartbeat bought it in March 2023.",
   "why": "A listening tool for social video audiences. Added on 21 October 2026 and taken off two days later.",
   "page": "/research/pr-software/companies/tubular-labs/"
  },
  {
   "n": "YouScan",
   "u": "https://youscan.io/",
   "reason": "social",
   "on": "2026-10-23",
   "w": "YouScan is a social listening platform for social media, with sentiment analysis and image recognition.",
   "why": "A social listening platform. Taken off the map the day it was added.",
   "page": "/research/pr-software/companies/youscan/"
  },
  {
   "n": "newsjack (Medialyst)",
   "u": "https://github.com/elvisun/newsjack",
   "reason": "not_company",
   "on": "2026-10-19",
   "w": "newsjack is a set of open-source agent skills for PR work, published on GitHub by Elvis Sun.",
   "why": "Open-source agent skills that Medialyst’s founder publishes. Its launches count under Medialyst.",
   "page": "/research/pr-software/companies/newsjack-medialyst/"
  },
  {
   "n": "AcroAnswers (Highwire)",
   "u": "https://www.teamhighwire.com/acroanswers",
   "reason": "agency",
   "on": "2026-09-30",
   "by": true,
   "w": "AcroAnswers is Highwire's AI visibility platform. It tracks how a client's brand shows up in answers from ChatGPT, Gemini, Claude and Perplexity.",
   "why": "Highwire’s tool, used inside its client work.",
   "page": "/research/pr-software/companies/acroanswers-highwire/"
  },
  {
   "n": "GEOsight (Edelman)",
   "u": "https://www.edelman.com/news-awards/edelman-introduces-geosight",
   "reason": "agency",
   "on": "2026-09-30",
   "by": true,
   "w": "GEOsight is an Edelman offering, announced in May 2025, that helps brands manage how they appear in AI-generated answers.",
   "why": "Edelman’s tool, used inside its client work.",
   "page": "/research/pr-software/companies/geosight-edelman/"
  },
  {
   "n": "RADIUS (Weber Shandwick)",
   "u": "https://www.webershandwick.com/",
   "reason": "agency",
   "on": "2026-09-30",
   "by": true,
   "w": "Radius is Weber Shandwick's AI tool for issues and crisis work, announced in August 2024.",
   "why": "Weber Shandwick’s tool, used inside its client work.",
   "page": "/research/pr-software/companies/radius-weber-shandwick/"
  },
  {
   "n": "Trust Stream (Edelman)",
   "u": "https://www.edelman.com/trust/edelman-trust-management/trust-stream",
   "reason": "agency",
   "on": "2026-09-30",
   "by": true,
   "why": "Edelman’s tool, used inside its client work."
  },
  {
   "n": "Blumepress",
   "u": "https://www.blumepress.com/",
   "reason": "unverified",
   "on": "2026-10-21",
   "w": "Blumepress sells a PR suite built around an online pressroom, with a contacts CRM, email outreach and media monitoring.",
   "why": "We could not confirm the company that sells it.",
   "page": "/research/pr-software/companies/blumepress/"
  },
  {
   "n": "Horus",
   "u": "https://horusintel.app/",
   "reason": "unverified",
   "on": "2026-10-21",
   "w": "Horus is a communications intelligence workspace for PR teams, with a coverage feed, reporter profiles and client briefings. Access is by request.",
   "why": "No page names a maker, a headquarters or a price, and access is by request only.",
   "page": "/research/pr-software/companies/horus/"
  },
  {
   "n": "PitchBeacon",
   "u": "https://pitchbeacon.ai/",
   "reason": "unverified",
   "on": "2026-09-24",
   "why": "Its site does not answer on 10 November 2026, and the Internet Archive's latest copy, from 12 July 2026, describes \"AI-powered press release distribution and journalist outreach\" from $39 but names no maker."
  },
  {
   "n": "PRLog",
   "u": "https://www.prlog.org/",
   "reason": "hq_rule",
   "on": "2026-10-19",
   "w": "PRLog is a press release distribution site. It publishes releases for free, and sells paid options for wider distribution.",
   "why": "It sells a press release service, but no page named its headquarters. Its pages still named none on 10 November 2026.",
   "page": "/research/pr-software/companies/prlog/"
  }
 ]
}