# What Octolens is, and why it is not on the PR software map

URL: https://www.newsprint.com/research/pr-software/companies/octolens/
Updated: 2026-10-30
First published: 2026-10-30
Company: Octolens (https://octolens.com/)
Category: Media monitoring and analysis
Map: https://www.newsprint.com/research/pr-software/
Left off the map: https://www.newsprint.com/research/pr-software/#ex-octolens

> Octolens is a social and news listening tool that tracks mentions of a brand on Reddit, X, LinkedIn, Hacker News and news sites. Lens Labs GmbH, of Berlin, runs it [1][2]. It is not on the PR software map. We left it off on Oct. 21, 2026, under "Kept for a separate social listening map" [3]. The map's note on it: "A social and news listening tool, sold mainly to founders, marketing and developer relations teams." [3]

## Octolens at a glance

|  | Octolens |
| --- | --- |
| What it is | Octolens is a social and news listening tool that tracks mentions of a brand on Reddit, X, LinkedIn, Hacker News and news sites. Lens Labs GmbH, of Berlin, runs it [1][2]. |
| Site | octolens.com |
| On the PR software map | No. Left off on Oct. 21, 2026 [3] |
| Why | A social and news listening tool, sold mainly to founders, marketing and developer relations teams. [3] |
| Listed under | Kept for a separate social listening map, in the map's section on companies left off [3] |

## What Octolens is

Octolens is a social and news listening tool that tracks mentions of a brand on Reddit, X, LinkedIn, Hacker News and news sites. Lens Labs GmbH, of Berlin, runs it [1][2].

## Why it is not on the map

The map lists Octolens under "Kept for a separate social listening map" [3]. The map's rule for that group: "It is mainly a social listening tool, so it is kept for a separate map of social listening tools." [3]

The map's note on Octolens: "A social and news listening tool, sold mainly to founders, marketing and developer relations teams." [3]

We left Octolens off the map on Oct. 21, 2026. It has no row in the map's list, and it does not count toward the map's 183 companies [3].

## Where the map lists it

[Excluded from the map, and why](https://www.newsprint.com/research/pr-software/#ex-octolens) lists every company we checked for the map and left off, grouped by the reason, with the day [3]. The same rows are in [the data file](https://www.newsprint.com/research/pr-software/ai-pr-landscape.excluded.companies.json).

Also left off for the same reason, each with a page: [All Ears](https://www.newsprint.com/research/pr-software/companies/all-ears/), [noodle4](https://www.newsprint.com/research/pr-software/companies/noodle4/), [Tubular Labs](https://www.newsprint.com/research/pr-software/companies/tubular-labs/).

## What this page does not cover

### Not a review

This page reports what the sources below say about Octolens. It does not judge how well Octolens works.

### Pages change

Each source gives the day we read it. Octolens's own pages may have changed since.

### Not counted on the map

Octolens has no row on the PR software map, so the map's counts and charts leave it out.

## Questions people ask

### What is Octolens?

Octolens is a social and news listening tool that tracks mentions of a brand on Reddit, X, LinkedIn, Hacker News and news sites. Lens Labs GmbH, of Berlin, runs it [1][2].

### Why is Octolens not on the PR software map?

The map lists it under "Kept for a separate social listening map". Its note on Octolens: "A social and news listening tool, sold mainly to founders, marketing and developer relations teams." [3]

### When was Octolens left off the map?

On Oct. 21, 2026 [3].

### Where does the map list Octolens?

Under "Kept for a separate social listening map", in its section on the companies it left off [3].

## Sources

1. [Octolens (home page)](https://octolens.com/). Octolens. Read 2026-10-21.
2. [Imprint](https://octolens.com/legal/imprint). Octolens. Read 2026-10-21.
3. [Octolens, in Excluded from the map, and why](https://www.newsprint.com/research/pr-software/#ex-octolens). Newsprint. Read 2026-10-30.

## Related

- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [What All Ears is, and why it is not on the PR software map](https://www.newsprint.com/research/pr-software/companies/all-ears/)
- [What noodle4 is, and why it is not on the PR software map](https://www.newsprint.com/research/pr-software/companies/noodle4/)
- [What Tubular Labs is, and why it is not on the PR software map](https://www.newsprint.com/research/pr-software/companies/tubular-labs/)
- [Why Octolens is not on the PR software map](https://www.newsprint.com/research/pr-software/#ex-octolens)
- [Companies left off the PR software map](https://www.newsprint.com/research/pr-software/companies/#off-map)