# Media database and journalist outreach tools compared

URL: https://www.newsprint.com/research/pr-software/media-databases/
Updated: 2026-11-05
Category: Media databases and outreach
Map: https://www.newsprint.com/research/pr-software/

15 companies on the PR software map.

Media databases help a PR team find the right reporter. You search journalists by beat, outlet or location, build a media list and send pitches from the tool. Some tools in this group serve link-building teams or analyst relations instead of press.

JournoFinder lists more than 1,000,000 journalist contacts, and Medialyst scores reporters from 0 to 100 on their recent coverage. Pytch drafts each pitch from the journalist's last article. ARInsights and Spotlight Oz are built for analyst relations.

## Media databases and outreach

- [ARInsights (ARchitect)](https://www.arinsights.com/): "Influence the influencers." Analyst-relations software and agency services: ARchitect is a CRM for analyst and B2B influencer relations with a database of 10,000+ analysts and influencers, an interaction and relationship tracker, an emailer, analytics, briefing books and Premium Content monitoring of what analysts say in research, blogs, media, social and G2 and PeerSpot reviews. Smart Interactions uses AI (IBM Granite, Claude or ChatGPT, customer's choice) to turn meeting notes into summaries and insights, and AR Connect is a branded portal where AI helps draft posts for analysts. It targets analysts, not journalists. On the map: https://www.newsprint.com/research/pr-software/#co-arinsights-architect
- [BuzzStream](https://www.buzzstream.com/): Outreach CRM for digital PR and link-building teams, plus ListIQ, a separate AI media-list builder. On the map: https://www.newsprint.com/research/pr-software/#co-buzzstream
- [Pitchbox](https://pitchbox.com/): AI outreach platform for link building and AEO: prospect lists, personalized email sequences and an AI reply agent, for SEO agencies and in-house teams. On the map: https://www.newsprint.com/research/pr-software/#co-pitchbox
- [Respona](https://respona.com/): A done-for-you link-building service: Respona writes and places articles on ranking sites, priced per placement, and tracks where AI answer engines cite the brand. On the map: https://www.newsprint.com/research/pr-software/#co-respona
- [Roxhill](https://www.roxhillmedia.com/): UK-led journalist database with forward-features and media-request alerts, a directory of 2,000+ standing editorial slots in UK lifestyle titles, and full media monitoring with AI sentiment and salience metrics, plus Spokespeople Analytics (share-of-voice for individual spokespeople) and Bespoke Insights (human-led analyst reports). On the map: https://www.newsprint.com/research/pr-software/#co-roxhill
- [Spotlight Oz](https://spotlight-io.com/oz): "Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform." The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services. On the map: https://www.newsprint.com/research/pr-software/#co-spotlight-oz
- [Journalist Hunt](https://journalisthunt.com/): Filterable journalist database with exports for segmented outreach. On the map: https://www.newsprint.com/research/pr-software/#co-journalist-hunt
- [JournoFinder](https://journofinder.com/): "Build pitch-ready media lists in minutes." A UK media database with more than 1,000,000 journalist contacts, searchable by topic, article, outlet, location or pasted article URLs, plus a live Google News search that finds reporters on a breaking story. An AI agent builds and vets a media list from a brief (also available inside Claude and ChatGPT over MCP), instant journalist-request and reactive-PR alerts feed it, and Email Outreach sends personalised campaigns with follow-ups from the user's own mailbox. It does not monitor coverage or write releases. On the map: https://www.newsprint.com/research/pr-software/#co-journofinder
- [JustReachOut](https://justreachout.io/): "AI Powered PR Software To Crush Your Outreach": journalist and podcast outreach software for PR specialists, with a done-for-you White Glove tier. On the map: https://www.newsprint.com/research/pr-software/#co-justreachout
- [Magic Pitch](https://magicpitch.com/): Formerly PodPitch (co-founder Neal Shulman); renamed Magic Pitch in 2026. Journalists, podcasts, Substacks and business contacts in one outreach tool. "Know Before You Pitch" predicts before sending; reporting covers outreach (replies, campaign health), not coverage or ROI. On the map: https://www.newsprint.com/research/pr-software/#co-magic-pitch
- [Medialyst](https://medialyst.ai/): "Build vetted media lists in minutes with AI." Reads recent coverage to find who is actually on the beat, scores 0–100, verifies the address. Monitoring Radar feeds a newsjacking workflow. Also aggregates free journalist requests from six platforms (Connectively, HARO, X, LinkedIn, MentionMatch and Substack) via MCP, at no credit cost. On the map: https://www.newsprint.com/research/pr-software/#co-medialyst
- [Pitcher](https://www.prpitcher.com/): "The pitch that lands." (page title: Pitcher, PR Media Pitching Tool.) A PR pitching and client-operations platform for independent PR agencies and fractional PR practitioners: you import your media list or add reporters straight from the news feed, write pitches with merge fields, and send them in a paced queue through your own Gmail or Microsoft mailbox. It also runs a news feed per client with AI relevance scoring that you confirm, logs coverage to the campaign, adds GA4 traffic and outlet reach, and produces a white-label client report with an AI-drafted narrative you approve. It adds campaign calendars, tasks, capacity planning, client invoicing, media kits, podcast discovery and AI-assisted conference discovery. It is independent, with no investors, and says profit is capped at $200K. It supplies some contact data (enriched emails labeled by source, reporters and podcasts found in coverage) but sells no large journalist database; it says Muck Rack's journalist profiles and pitch-matching are more developed than its own. On the map: https://www.newsprint.com/research/pr-software/#co-pitcher
- [PressReacher](https://pressreacher.com/): "PR software for media outreach." A UK media database and outreach tool built inside the digital PR agency Reactively and sold to other teams since 2025: search 2M+ journalists and 60,000+ outlets by beat, location and publication, or describe the journalist in plain English for AI discovery; save lists with notes and pitch history; and send campaigns from your own inboxes with tracking, timezone sending and automatic follow-ups. An AI email assistant writes each pitch from the journalist's recent articles. It also shows HARO and Featured.com requests in one feed, searches Google News for the journalist behind each story, sends keyword alerts, finds where a story was published and exports branded coverage reports. A done-for-you service has its own team handle research, content creation, pitching, follow-ups and placements. An MCP connector lets Claude, ChatGPT and other assistants search the database, build lists and draft campaigns. On the map: https://www.newsprint.com/research/pr-software/#co-pressreacher
- [Pytch](https://pytch.cx/): "AI-Powered PR Pitching for Startups & Teams." Finds journalists, verifies the email, drafts from their last article, sends from your inbox. Gmail only; support runs off a gmail.com address. An 'Autopilot PR' mode keeps pitching new journalists as they cover the space, though the site also says 'you review and send.' On the map: https://www.newsprint.com/research/pr-software/#co-pytch
- [TechNews](https://technews.io/): "The media & influencer database for enterprise tech companies." A San Francisco tool for PR teams at enterprise tech companies, made by ITDatabase: TechNewsPro covers business and trade press, blogs, YouTube, podcasts, Substack, Medium and analysts in AI, cybersecurity, developer tooling and semiconductors, to find who covers a topic. The free technews.io site aggregates enterprise tech news by topic, with email updates and a list of award and conference deadlines. It began as ITDatabase, a tech news search engine with analytics on who writes about what, which left beta in January 2011. On the map: https://www.newsprint.com/research/pr-software/#co-technews

## Other categories

- [Press release distribution and newsrooms](https://www.newsprint.com/research/pr-software/press-release-distribution.md): 40 companies.
- [Media monitoring and analysis](https://www.newsprint.com/research/pr-software/media-monitoring.md): 37 companies.
- [AI visibility](https://www.newsprint.com/research/pr-software/ai-visibility.md): 19 companies.
- [AI PR assistants and agents](https://www.newsprint.com/research/pr-software/ai-pr-assistants.md): 18 companies.
- [Journalist requests and relationships](https://www.newsprint.com/research/pr-software/journalist-requests.md): 16 companies.
- [Media databases and outreach](https://www.newsprint.com/research/pr-software/media-databases.md): 15 companies. (this page)
- [PR suites](https://www.newsprint.com/research/pr-software/pr-suites.md): 13 companies.
- [Podcast booking](https://www.newsprint.com/research/pr-software/podcast-booking.md): 13 companies.
- [Measurement and reporting](https://www.newsprint.com/research/pr-software/pr-measurement.md): 6 companies.
- [Trends and newsjacking](https://www.newsprint.com/research/pr-software/trends-and-newsjacking.md): 4 companies.

## The full map

[The PR software map](https://www.newsprint.com/research/pr-software/#cat-database): all 181 companies in 10 categories, open at this one.