# PR measurement and coverage reporting tools compared URL: https://www.newsprint.com/research/pr-software/pr-measurement/ Updated: 2026-11-05 Category: Measurement and reporting Map: https://www.newsprint.com/research/pr-software/ 6 companies on the PR software map. PR measurement tools turn coverage into reports. You paste links to articles and posts, or upload print and broadcast clips, and the tool adds metrics such as reach, estimated views and domain authority. Agencies and in-house teams use them to build branded reports. CoverageBook and Releasd build reports from pasted coverage links. PRCoverage also scores each placement by how much influence it has in AI answers. Launchmetrics is built for fashion, lifestyle and beauty brands. RepTrak surveys stakeholders in more than 60 countries and sells reputation scores. ## Measurement and reporting - [CoverageBook](https://www.coveragebook.com/): "Make coverage reports, faster." A PR reporting tool for publicists, agencies and in-house teams: paste links to online articles and to YouTube, Instagram, TikTok, X, Spotify, Twitch, Facebook and LinkedIn posts (or upload print and broadcast), and it collects screenshots and metrics such as Estimated Views, engagements, Domain Authority and backlinks, then builds branded reports to share online, as PDF or as CSV. Coverage Analysis adds editorial format, brand prominence, sentiment and PR activity tags to each clip. It does not do media monitoring on purpose, and it does not calculate AVE. Its FAQ says AI features will come later. On the map: https://www.newsprint.com/research/pr-software/#co-coveragebook - [Launchmetrics](https://www.launchmetrics.com/): "Building Software and Data Insights to Connect Strategy With Execution." A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024. On the map: https://www.newsprint.com/research/pr-software/#co-launchmetrics - [Releasd](https://www.releasd.com/): "Streamline your PR reporting process & prove ROI." A PR reporting platform for agencies and in-house teams: paste coverage URLs or upload print, broadcast and social, then build branded, drag-and-drop reports with core metrics (reach, coverage views, Domain Authority, social shares) and AI-powered analytics such as brand-level sentiment, prominence, key message penetration, perception analysis and a Brand Recall Score, plus attention metrics that replace AVE. It does not do media monitoring. AI Impact measurement of how coverage feeds AI answers is in beta, due October 2026. On the map: https://www.newsprint.com/research/pr-software/#co-releasd - [RepTrak](https://www.reptrak.com/): "Reputation is a Measurable and Manageable Asset." A reputation intelligence company, formerly the Reputation Institute, that surveys real stakeholders in 60+ countries and sells the results as Reputation, Brand and ESG scores with industry benchmarks. Its Compass platform adds dashboards, reports and 'Purposeful AI' diagnostics, AI as a Stakeholder scores how ChatGPT, Gemini and other AI platforms portray a company, and an Advisory team of 75+ experts interprets the data. It is survey-based and not media monitoring or social listening. On the map: https://www.newsprint.com/research/pr-software/#co-reptrak - [PRCoverage](https://prcoverage.ai/): "The Only PR Platform Built for the AI Era." A PR measurement tool for solo PR pros, boutique agencies and in-house teams: add coverage links and it builds branded, client-ready reports with Domain Authority and Estimated Views, then scores each placement by how much influence it has in AI answers (five tiers), and tracks a client's AI visibility, rankings, Share of Media and the cited sources across ChatGPT, Gemini and Claude, with daily or weekly scheduled runs. An 'Agentic' tier with automated media monitoring imports and AI report drafts is marked coming soon. It does not sell a media database, media monitoring, pitching or distribution. On the map: https://www.newsprint.com/research/pr-software/#co-prcoverage - [ReachReport](https://www.reachreport.io/): "Coverage Reports In a Snap." A PR coverage reporting tool from a small company in Rezé, France: it imports mentions from Google Alerts, RSS feeds and monitoring tools such as Meltwater, Cision, Mention and Talkwalker, or from pasted links and print PDFs, clips each article or social post automatically with AI choosing the best screenshot, and adds readership, estimated article views, social engagement and optional AVE in branded, shareable reports. A clip library keeps each client's coverage, a WhatsApp assistant adds links and makes reports from a phone, a Site Traffic API sells traffic estimates for 5 million domains, and a Claude connector lets Claude read and build reports. Plans are priced by clips a month with unlimited users. It does not monitor coverage itself. On the map: https://www.newsprint.com/research/pr-software/#co-reachreport ## Other categories - [Press release distribution and newsrooms](https://www.newsprint.com/research/pr-software/press-release-distribution.md): 40 companies. - [Media monitoring and analysis](https://www.newsprint.com/research/pr-software/media-monitoring.md): 37 companies. - [AI visibility](https://www.newsprint.com/research/pr-software/ai-visibility.md): 19 companies. - [AI PR assistants and agents](https://www.newsprint.com/research/pr-software/ai-pr-assistants.md): 18 companies. - [Journalist requests and relationships](https://www.newsprint.com/research/pr-software/journalist-requests.md): 16 companies. - [Media databases and outreach](https://www.newsprint.com/research/pr-software/media-databases.md): 15 companies. - [PR suites](https://www.newsprint.com/research/pr-software/pr-suites.md): 13 companies. - [Podcast booking](https://www.newsprint.com/research/pr-software/podcast-booking.md): 13 companies. - [Measurement and reporting](https://www.newsprint.com/research/pr-software/pr-measurement.md): 6 companies. (this page) - [Trends and newsjacking](https://www.newsprint.com/research/pr-software/trends-and-newsjacking.md): 4 companies. ## The full map [The PR software map](https://www.newsprint.com/research/pr-software/#cat-measurement): all 181 companies in 10 categories, open at this one.