# Example output: product launch
Tarnby Freight Systems is a fictional company. Any resemblance to a real company is coincidence.

Here are the headlines, the release, and what to check before it goes out.

**Recommended headline:** Tarnby R4 Hopper Car Door Gearbox Ships in 5 Days, Not 9 to 14 Weeks

**Alternates:**

- Tarnby Freight Systems Builds Hopper Car Door Gearbox in Erie, Cutting Wait to 5 Days
- Tarnby Freight Systems Prices R4 Door Gearbox at $2,850, About 10% Below the Import
- Tarnby Freight Systems Opens Orders Oct. 13 for Door Gearbox That Ships in 5 Days
- Tarnby Freight Systems Adds 22 Jobs in Erie to Build Rail Car Door Gearboxes

**Subhead:** The $2,850 Tarnby R4 costs about 10% less than the imported gearbox and fits the four most common North American covered hopper car models.

```text
FOR IMMEDIATE RELEASE

Tarnby R4 Hopper Car Door Gearbox Ships in 5 Days, Not 9 to 14 Weeks

The $2,850 Tarnby R4 costs about 10% less than the imported gearbox and fits the four most common North American covered hopper car models.

- The Tarnby R4 replacement door gearbox ships in five business days, against nine to 14 weeks for the gearbox North American rail operators now import from one supplier in Germany.
- The Tarnby R4 costs $2,850 per unit, about 10% less than the imported part.
- Tarnby Freight Systems opens orders for the Tarnby R4 on Oct. 13, 2026, at tarnby.example/r4 or through a Tarnby sales representative.
- Tarnby Freight Systems builds the R4 at its plant in Erie, Pennsylvania, which added 22 jobs to make it.
- The Tarnby R4 is the first part Tarnby Freight Systems has designed and built itself in 31 years of repairing rail car components.

ERIE, Pa., Oct. 6, 2026 — Rail operators in North America will be able to replace a broken covered hopper car door gearbox in five business days, instead of waiting nine to 14 weeks for an imported part, when Tarnby Freight Systems opens orders for its Tarnby R4 gearbox on Oct. 13. Tarnby builds the R4 at its plant in Erie, Pennsylvania.

A hopper car with a broken door cannot be loaded, so it sits in the yard until a new gearbox arrives. To cover the long wait, operators keep spare gearboxes on their shelves, and that ties up cash. A part that ships in five business days means fewer idle cars and smaller spare inventories.

Key figures
- Lead time: five business days for the Tarnby R4, against nine to 14 weeks for the imported gearbox.
- Price: $2,850 per unit, about 10% less than the imported part.
- Fit: the four most common North American covered hopper car models, [CAR MODELS: names of the four models].
- Jobs: 22 new jobs at the Erie plant to build the R4.

"We've been rebuilding these gearboxes for years and watching customers wait three months for new ones," said Jane Ortiz, chief operating officer of Tarnby Freight Systems. "At some point we said, we know this part better than anyone, let's just make it. Five days instead of three months is the whole story." [DRAFT QUOTE: approve with Jane Ortiz]

Until now, rail operators in North America bought this gearbox from one supplier in Germany.
Tarnby Freight Systems has repaired rail car components for 31 years. The Tarnby R4 is the first part the company designs and builds itself, instead of repairing a part someone else made.

Orders for the Tarnby R4 open Oct. 13, 2026. Buyers can order through the Tarnby R4 product page at tarnby.example/r4 or through a Tarnby sales representative.

Frequently asked questions

How much does the Tarnby R4 cost?
The Tarnby R4 costs $2,850 per unit, about 10% less than the imported gearbox it replaces.

When can I order the Tarnby R4?
Orders open Oct. 13, 2026, at tarnby.example/r4 or through a Tarnby sales representative.

How long does the Tarnby R4 take to ship?
The Tarnby R4 ships in five business days. The imported gearbox takes nine to 14 weeks.

Where is the Tarnby R4 made?
Tarnby Freight Systems builds the R4 at its plant in Erie, Pennsylvania.

About Tarnby Freight Systems
Tarnby Freight Systems repairs and manufactures components for North American rail freight cars. Founded in 1995 and based in Erie, Pennsylvania, the company serves Class I railroads, short lines and private car owners. Learn more at tarnby.example.

Media contact
Sam Whitfield
Tarnby Freight Systems
media@tarnby.example
+1 814-555-0177

###
```

**Before you send**

The release is ready to send only when every item below is done.

- **Quotes to approve**
  - Jane Ortiz, chief operating officer: her one quote, drafted from her own words.
- **Facts and numbers to check**
  - Jane Ortiz's quote says customers wait "three months." The body says nine to 14 weeks. Her words stay as she said them; confirm she is fine with the gap, or adjust one of them.
  - Jane Ortiz's quote claims Tarnby knows the part "better than anyone." Confirm she will stand behind it.
  - "Nine to 14 weeks" for the imported gearbox: confirm the source of this lead time.
  - "About 10% less than the imported part": confirm the imported part's current price.
  - "The four most common North American covered hopper car models": confirm what count makes them the most common.
  - "One supplier in Germany": confirm that operators have no other source today.
  - Restated: the release calls the R4 a "door gearbox" for "covered hopper cars," and says "fewer idle cars and smaller spare inventories." Check that the wording matches how Tarnby describes the part and its benefit.
- **Organizations to confirm can be named**
  - None. The German supplier is not named.
- **Placeholders still in brackets**
  - `[CAR MODELS: names of the four models]`, in Key figures.