{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"PR software this week: Oct. 5 to 19, 2026\", https://www.newsprint.com/updates/pr-software/2026-10-20/, updated 2026-10-23",
  "updated_at": "2026-10-23",
  "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/",
  "markdown_url": "https://www.newsprint.com/updates/pr-software/2026-10-20.md",
  "title": "PR software this week: Oct. 5 to 19, 2026",
  "headline": "PR software this week, No. 1: 143 companies",
  "category": "pr-software",
  "category_name": "PR software",
  "number": 1,
  "period_start": "2026-10-05",
  "period_end": "2026-10-19",
  "published_at": "2026-10-20",
  "opening_answer": "From Oct. 5 to 19, 2026, 10 PR software companies shipped 13 product launches we confirmed. Medialyst, Profound and AirOps shipped the most, with 2 each.",
  "body_markdown": "**No. 1 · Oct. 20, 2026**\n\nThanks for signing up for updates on the AI for PR map. When I first shared it, I had found a little over 80 companies with AI features targeted at PR and comms users. After getting a bunch of feedback from you all and from folks who commented on the LinkedIn post, I found a lot of companies I didn't even know about: 63 new ones that we've added to the list. You can see the full list here: https://www.newsprint.com/research/ai-for-pr/\n\n![The PR software map: 143 companies, grouped by what each mainly sells](https://www.newsprint.com/research/ai-for-pr/logo-map.png)\n\nI plan on continuing to update this every week, finding new companies and new launches, and adding the features these companies ship. I'm also looking for ideas on what else I should be tracking and sharing.\n\nIn keeping with our ethos at Newsprint, I'd like to find ways to make this more tailored to each reader. In the next couple of weeks I'll send out a short survey to better understand what tools you're using and what you're hoping to stay on top of.\n\nI also broadened the focus of the original analysis. It was specific to \"AI features,\" which made it a bit too narrow for looking at what different companies were launching. Now it includes any major feature launch. What counts as major is a bit subjective, but generally it's a company's first launch of a kind of feature (its first press release writer, say, or its first media monitoring), its first version of one built on newer technology (keyword rules, then machine learning, then generative AI), or a whole new product line. Small updates to something a company already ships don't count.\n\nHere's what's new in the last two weeks:\n\n- Medialyst opened a free journalist finder anyone can use (Oct 14), a few days after giving Journalist Lookup to every paid plan.\n- Roxhill added a Journalist Assistant and Prezly opened up Build Audience to everyone (both Oct 5).\n- Meltwater's October update lets you tailor each pitch in a bulk send.\n- Featured launched a free newsjacking tool that checks the news every 15 minutes and sends you stories with a suggested angle (Oct 14).\n- Press Ranger now suggests press releases to publish for each question you track in AI answers, and drafts them in one click (Oct 7).\n- Profound lets you mark a campaign on its AI visibility chart (Oct 9), and its AI Marketer can now build agents from a plain request (Oct 16).\n- AirOps shows when each page started getting cited in AI answers and how fast that fades (Oct 5), and added Google AI Mode ads to its ad library (Oct 12).\n- Knowatoa now lists every AI answer that describes a client negatively (Oct 19).\n- NetBase Quid's Ask Q can answer questions across several datasets at once (Oct 15).\n- Not open yet: Honeyjar has an early access waitlist, and per TechCrunch got 10,000 signups the first day. MediaClaw is in an invite-only beta.\n\nOne takeaway from all of this: PR software does appear to be busier than it's ever been. The companies on the map have shipped 168 major features so far this year, up from 96 in all of 2025, and at least 42 of the 143 launched since 2023. The trajectory only appears to be going up. We'll see if that changes.\n\nNone of this analysis includes:\n\n- the internal software agencies and comms teams are building for themselves\n- the skills folks are developing for their agents\n- the ways teams are using general tools like Claude and ChatGPT for PR tasks that used to require a dedicated software suite\n\nWhat's especially interesting is that folks now have more alternatives to the major software tools than ever, and yet the number of software offerings has only gone up. We'll see if that's a general trend or something temporary as the industry adapts to what AI allows for.",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "count": 13,
  "launches": [
    {
      "id": "K00",
      "company": "medialyst",
      "product": null,
      "title": "Free public Journalist Finder and one-call journalist lookup (REST and MCP)",
      "summary": "Medialyst opens a free public Journalist Finder (name suggestions, a full first profile without signup, email unlocks) and adds one lookup_journalist call to REST and MCP that goes from a name to a verified email, running live checks when needed.",
      "kind": "feature",
      "features": [
        "mcp-and-connectors"
      ],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-14",
      "available_on": "2026-10-14",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://medialyst.ai/changelog",
          "name": "Medialyst changelog (v1.34.0)",
          "quote": "Add a free public Journalist Finder (medialyst.ai/journalist-finder) with instant name suggestions, a complete first profile without signup, email unlocks for later profiles",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "23d850a317eefdbd548c26285136b61c2072c384312265921a92887e1b1b47bb"
      },
      "recorded_on": "2026-10-19",
      "issue": "pr-software/2026-10-20",
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "people": [],
      "feature_urls": {
        "mcp-and-connectors": "https://www.newsprint.com/features/#feature-mcp-and-connectors"
      },
      "company_name": "Medialyst",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K00"
    },
    {
      "id": "N101",
      "company": "medialyst",
      "product": null,
      "title": "Journalist Lookup",
      "summary": "Searches for a named journalist and researches live profiles for journalists not in the database.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-11",
      "available_on": "2026-10-11",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://medialyst.ai/changelog",
          "name": "Medialyst (changelog)",
          "quote": "Add Journalist Lookup to every paid organization, with search by name, outlet, email, or profile link",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "b42d4a5c8a17692f61b6f535052238f16c835e550c0702cf7f82021fd6b500b4"
      },
      "recorded_on": "2026-10-14",
      "issue": "pr-software/2026-10-20",
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "people": [],
      "feature_urls": {
        "media-database": "https://www.newsprint.com/features/#feature-media-database"
      },
      "company_name": "Medialyst",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-N101"
    },
    {
      "id": "R588",
      "company": "roxhill",
      "product": null,
      "title": "Journalist Assistant",
      "summary": "Ask-anything assistant inside the Roxhill journalist profile.",
      "kind": "feature",
      "features": [
        "chat-assistant"
      ],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-10-05",
      "available_on": "2026-10-05",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/",
          "name": "roxhillmedia.com",
          "quote": "Ask anything – journalist preferences, beat history, recent bylines, sector angles.",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "3924f652ef30ad289ff06d9b792be77009486d8bda19f2dc35d455c04918c14d"
      },
      "recorded_on": "2026-10-13",
      "issue": "pr-software/2026-10-20",
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
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      "install_url": null,
      "people": [],
      "feature_urls": {
        "chat-assistant": "https://www.newsprint.com/features/#feature-chat-assistant"
      },
      "company_name": "Roxhill",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-R588"
    },
    {
      "id": "N110",
      "company": "prezly",
      "product": null,
      "title": "Build Audience (general release)",
      "summary": "Builds a campaign's recipient list from selected criteria instead of the whole contact database.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-05",
      "available_on": "2026-10-05",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prezly.com/changelog/build-audience-is-now-available-to-everyone",
          "name": "Prezly (changelog)",
          "quote": "Build audience, a new way to create more intentional recipient lists for email campaigns",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-20",
        "content_hash": "d164b8b24e424b8055f4da87763b14f30b0fb3193ec255afaf44fea95880a7bd"
      },
      "recorded_on": "2026-10-14",
      "issue": "pr-software/2026-10-20",
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "people": [],
      "feature_urls": {},
      "company_name": "Prezly",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-N110"
    },
    {
      "id": "K14",
      "company": "meltwater",
      "product": null,
      "title": "Media Relations: personalized pitches and journalist relationship history",
      "summary": "Media Relations lets a user build one pitch for a list, tailor each message and attachment, send in bulk, and track relationship activity per journalist.",
      "kind": "feature",
      "features": [
        "pitch-writing",
        "sending-and-follow-up",
        "pr-crm"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-01",
      "available_on": "2026-10-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.meltwater.com/en/product-updates",
          "name": "Meltwater product updates",
          "quote": "Media Relations now helps you personalize pitches and track journalist relationship activity.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "14c228d22d6b99a0641281b8fad1382eeded693ba19ea9bd6899a992fbb4686a"
      },
      "recorded_on": "2026-10-19",
      "issue": "pr-software/2026-10-20",
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
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      "install_url": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing",
        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up",
        "pr-crm": "https://www.newsprint.com/features/#feature-pr-crm"
      },
      "company_name": "Meltwater",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K14"
    },
    {
      "id": "K10",
      "company": "featured",
      "product": null,
      "title": "Featured Newsjacking (free)",
      "summary": "A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. It drafts a pitch but never contacts journalists.",
      "kind": "feature",
      "features": [
        "trend-detection",
        "story-ideas",
        "journalist-research",
        "journalist-requests",
        "podcasts-and-awards",
        "pitch-writing"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-10-14",
      "available_on": "2026-10-14",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.featured.com/press/press-release/featured-launches-a-free-newsjacking-tool-that-lets-pr-agencies-run-reactive-pr",
          "name": "Featured press release",
          "quote": "Featured, the AI co-pilot for PR, today launched Featured Newsjacking, a free newsjacking tool for agencies and in-house teams that react to breaking news for many clients at once.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
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        "checked_at": "2026-10-19",
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      "recorded_on": "2026-10-19",
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      "updated_at": "2026-10-20",
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      "install_url": null,
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      "feature_urls": {
        "trend-detection": "https://www.newsprint.com/features/#feature-trend-detection",
        "story-ideas": "https://www.newsprint.com/features/#feature-story-ideas",
        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research",
        "journalist-requests": "https://www.newsprint.com/features/#feature-journalist-requests",
        "podcasts-and-awards": "https://www.newsprint.com/features/#feature-podcasts-and-awards",
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing"
      },
      "company_name": "Featured",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K10"
    },
    {
      "id": "N018",
      "company": "press-ranger",
      "product": null,
      "title": "AI Visibility Playbooks",
      "summary": "Each prompt on an AI Visibility report gets recommendations, including press releases ranked by potential impact.",
      "kind": "feature",
      "features": [
        "ai-answer-optimization"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-10-07",
      "available_on": "2026-10-07",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://pressranger.com/docs/changelog/whats-new",
          "name": "Press Ranger (changelog)",
          "quote": "Every prompt on your AI Visibility report now has a Playbook with direct, actionable recommendations on how to increase your brand's visibility for that question.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "f66a58e379d9ed142b813a7743105af15e3b9650a1cd511a8265d903b267b9ec"
      },
      "recorded_on": "2026-10-14",
      "issue": "pr-software/2026-10-20",
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      "updated_at": "2026-10-20",
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      "people": [],
      "feature_urls": {
        "ai-answer-optimization": "https://www.newsprint.com/features/#feature-ai-answer-optimization"
      },
      "company_name": "Press Ranger",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-N018"
    },
    {
      "id": "K03",
      "company": "profound",
      "product": null,
      "title": "Chart Annotations in Answer Engine Insights",
      "summary": "Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically.",
      "kind": "feature",
      "features": [
        "reporting-and-measurement"
      ],
      "tags": [],
      "categories": [
        "ai-visibility"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-09",
      "available_on": "2026-10-09",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://product.tryprofound.com/changelog",
          "name": "Profound product changelog",
          "quote": "Chart Annotations lets you add markers to your Answer Engine Insights charts for events like a campaign launch or a content refresh",
          "retrieved_at": "2026-10-19"
        }
      ],
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      },
      "company_name": "Profound",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K03"
    },
    {
      "id": "K04",
      "company": "profound",
      "product": null,
      "title": "New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers",
      "summary": "The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). Old node-based Agents become Workflows.",
      "kind": "feature",
      "features": [
        "agents"
      ],
      "tags": [],
      "categories": [
        "ai-visibility"
      ],
      "tech": "agent",
      "stage": "ga",
      "announced_on": "2026-10-16",
      "available_on": "2026-10-16",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://product.tryprofound.com/changelog",
          "name": "Profound product changelog",
          "quote": "You can now tell AI Marketer the job you want done, and it will build the Agent for you.",
          "retrieved_at": "2026-10-19"
        }
      ],
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      },
      "company_name": "Profound",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K04"
    },
    {
      "id": "K06",
      "company": "airops",
      "product": null,
      "title": "Citation lifecycle metrics in Insights",
      "summary": "Insights shows when a URL first appeared as a citation, its peak week, rise, decline and half-life, with a weekly chart and CSV or Grid export.",
      "kind": "feature",
      "features": [
        "ai-cited-sources"
      ],
      "tags": [],
      "categories": [
        "ai-visibility"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-10-05",
      "available_on": "2026-10-05",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.airops.com/changelog",
          "name": "AirOps product changelog",
          "quote": "Evaluate citation momentum before choosing where to focus with lifecycle metrics in Insights.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
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        "checked_at": "2026-10-19",
        "content_hash": "236d3481df9bca957e669ea13bfd8fa32408551a35b7d928e90566b879be11a3"
      },
      "recorded_on": "2026-10-19",
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      "skill_grade": null,
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      "install_url": null,
      "people": [],
      "feature_urls": {
        "ai-cited-sources": "https://www.newsprint.com/features/#feature-ai-cited-sources"
      },
      "company_name": "AirOps",
      "company_url": null,
      "note": null,
      "url": "https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-K06"
    },
    {
      "id": "K08",
      "company": "airops",
      "product": null,
      "title": "Google AI Mode ads in the Ad Library",
      "summary": "Ad Library adds ads seen in Google AI Mode answers beside the ChatGPT ads AirOps already shows.",
      "kind": "feature",
      "features": [
        "ai-answer-tracking"
      ],
      "tags": [],
      "categories": [
        "ai-visibility"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-10-12",
      "available_on": "2026-10-12",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.airops.com/changelog",
          "name": "AirOps product changelog",
          "quote": "Research Google AI Mode ads in Ad Library alongside observed ChatGPT ads.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "3d370803da82a1dfabbae7972943e2aad5e6b88e767114431bd1bd9c8d797fad"
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