Software companies we track

Aura: what it sells, price and AI features

Aura is on the AI hiring software map. We record 1 dated launch or event for it. The latest is dated Sept. 9, 2025.

Updated . Launches and events dated Sept. 9, 2025.

Bain & Company's workforce data platform: "Power every business decision with Aura, our AI platform that collects, analyzes, and visualizes workforce data in minutes." Originally incubated at Bain, it now sits on Bain's own site, and getaura.ai redirects there. Consulting firms, private equity investors and corporate strategists use it to benchmark headcount, hiring, attrition and org structure across 20M+ companies. A multi-agent system gathers data and does analyst-style work, and a Claude connector answers questions over MCP. HR teams are not its main buyer. Source: bain.com.

Site
getaura.ai
Category
HR analytics and workforce planning
Status
Active

On the research maps

  • The AI hiring software map

    Bain & Company's workforce data platform: "Power every business decision with Aura, our AI platform that collects, analyzes, and visualizes workforce data in minutes." Originally incubated at Bain, it now sits on Bain's own site, and getaura.ai redirects there. Consulting firms, private equity investors and corporate strategists use it to benchmark headcount, hiring, attrition and org structure across 20M+ companies. A multi-agent system gathers data and does analyst-style work, and a Claude connector answers questions over MCP. HR teams are not its main buyer. Source: bain.com.

    Category
    HR analytics and workforce planning
    Price
    Self-serve plan at $100/month via Claude (September 2025 blog); otherwise not published.
    AI capabilities
    Named agents, AI analytics and MCP and agent APIs
    Scale
    No disclosed scale (No funding or revenue disclosed on pages opened; Bain & Company spin-out with Bain still presenting it as a Bain offering.)

    Sources: bain.com, blog.getaura.ai, blog.getaura.ai, blog.getaura.ai and blog.getaura.ai.

    Aura on the AI hiring software map

Launches and dated events, newest first

  1. Aura launches an official Claude MCP connector

    Launch, . Claude Team, Enterprise and Max users can "tap directly into Aura's Model Context Protocol (MCP) server" for workforce benchmarks; the connector is "now listed in Anthropic's official connector directory," with a $100/month self-serve plan.

    Source: Vendor blog. From the AI hiring software map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Aura: what it sells, price and AI features", https://www.newsprint.com/companies/aura/, updated 2026-11-11

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