Skills
Agent skills and MCP servers for PR
An agent skill is a folder of instructions that an AI agent, such as Claude, loads when you ask for the job it covers. Newsprint's skills are free under the MIT license. Install one with a single command, or paste it into your agent, and ask for the job.
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write-release
A free AI press release writer for Claude
Write a press release with AI that reporters can use and AI answer engines can quote. A free, open-source skill for Claude and other AI agents.
How it works and how to install it Last reviewed
Skills, MCP servers and plugins from other makers
We list 61 outside agent skills, MCP servers and plugins for PR, from 37 makers. Each is graded and grouped by the PR job it does. One that does several jobs is listed once, under Multi-job packs.
Real: deep and maintained. It does the whole job, with tooling, tests or a live data source behind it. Mid: useful but shallower. It gives solid instructions for the job, but has no tooling or data source of its own. Thin skills are not listed.
Updated . Every entry as JSON.
AI-answer optimization
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ai-visibility-writing (newsjack)
Medialyst. Agent skill. Graded: real. Announced Aug. 5, 2026.
Audits and fact-preservingly revises press releases/articles so AI answer systems can retrieve, quote, and cite them.
AI-answer tracking
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build-ai-visibility-panel (newsjack)
Medialyst. Agent skill. Graded: real. Announced Aug. 5, 2026.
Turns a public URL and description into an evidence-bound prompt panel for tracking a brand across AI answer systems.
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GEO analytics skill for OpenClaw (rs-geo-analytics)
Rankscale. Agent skill. Graded: mid. Available March 18, 2026.
Skill that lets an OpenClaw agent run Rankscale AI search visibility analytics from the terminal.
Chat assistant
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Signal AI integration with Microsoft 365 Copilot
Signal AI. Plugin. Graded: mid. Available July 29, 2026.
Copilot users ask natural-language questions and get answers from Signal AI's licensed news, regulatory and analyst data.
Needs a paid data plan.
Install: marketplace.microsoft.com.
Job: Chat assistant.
Sources: Signal AI (press release), TipRanks.
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Meltwater Copilot
Meltwater. Plugin. Graded: mid. Available June 25, 2024.
Conversational assistant in Microsoft Teams and Copilot for Microsoft 365 (limited release; generally available May 2025) surfacing brand mentions, sentiment and competitive benchmarking.
Needs a paid data plan.
Install: meltwater.com.
Job: Chat assistant.
Source: Meltwater press release.
Coverage analysis
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story-origin-check (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Recovers the first public timestamp and canonical major coverage for a signal to catch syndication/rewrite pickups.
Distribution and newsroom
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Agent Press Wire MCP server
Agent Press Wire. MCP server. Graded: mid. Available Oct. 3, 2026.
A Node MCP server with 3 tools for a pay-per-call release service: a $1 newsroom post, $99 or $299 wire distribution, and a free status check. It pays in USDC, with a spend guard that only quotes by default.
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Online.PR MCP server
Online.PR. MCP server. Graded: mid. Available March 26, 2026.
A Node MCP server with 11 tools over Online.PR's marketplace: agencies, publications, PR packages and rankings, plus quotes, orders and release submission. Browsing needs no key; orders need an API key and cost money.
Journalist research
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same-outlet-ranker (newsjack)
Medialyst. Agent skill. Graded: mid. Announced Aug. 5, 2026.
Ranks which journalist at one publication to approach first, using fit-check plus comparative outlet signals.
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journalist-fit-check (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Gates a pitch against one journalist, returning fit/soft-fit/no-fit/unknown anchored in recent bylines.
Media lists built by agents
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find-journalists (newsjack)
Medialyst. Agent skill. Graded: real. Announced June 9, 2026.
Creates, inspects, enriches, and shares fit-checked media lists for newsjack campaigns via the optional Medialyst server.
Media monitoring
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coverage-tracker (newsjack)
Medialyst. Agent skill. Graded: real. Announced June 8, 2026.
Runs a Google-Alerts-style keyword coverage tracker, using an LLM to dedupe and classify real coverage vs junk.
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news-search (newsjack)
Medialyst. Agent skill. Graded: real. Available June 5, 2026.
Searches current news for a topic, company or hook and returns dated, attributed articles from the Medialyst API, with a web-search fallback.
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Synoptic Claude plugin
Synoptic. Plugin. Graded: mid. Available Oct. 16, 2026.
A Claude plugin with 7 skills and a remote MCP connector to Synoptic's feed marketplace of press releases, SEC filings and court dockets. Public stream discovery needs no account; every other tool does.
Podcast, speaking and award slots
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PodPitch plugins for Claude and ChatGPT, with an MCP endpoint
PodPitch. Plugin. Graded: real. Available Oct. 2, 2026.
Claude and ChatGPT plugins over a PodPitch MCP server with 51 tools: free podcast discovery, plus campaigns, drafts and outreach for PodPitch customers.
Needs a paid data plan.
Install: github.com.
Job: Podcast, speaking and award slots.
Source: GitHub.
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Rephonic MCP server
Rephonic. MCP server. Graded: real. Available March 6, 2026.
Remote MCP server with 26 tools over the Rephonic API: podcast search, listener demographics, contacts, transcripts, chart rankings and sponsors.
Needs a paid data plan.
Install: github.com.
Job: Podcast, speaking and award slots.
Source: GitHub.
Press release and content writing
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crisis-holding (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Drafts crisis holding statements and journalist Q&A posture from confirmed incident facts with a legal-counsel gate.
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voice-extractor (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Captures a user's real writing voice from prior samples and enforces that fingerprint on newsjack drafts.
Reporting and measurement
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coverage-reel skill: coverage dashboard and highlight reel from real press clips (newsjack)
Medialyst. Agent skill. Graded: real. Available Oct. 10, 2026.
An agent skill that turns a coverage CSV into a source-linked dashboard and a motion-designed reel, with each clip checked by a reviewer agent.
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press-clip skill: branded press-clip PDF from a live article (newsjack)
Medialyst. Agent skill. Graded: real. Available June 24, 2026.
An agent skill that drives a browser to turn an article URL into a clean PDF clip with the outlet's logo.
Story ideas and angles
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pr-calendar (newsjack)
Medialyst. Agent skill. Graded: real. Announced June 30, 2026.
Turns Medialyst's live PR calendar feed into a brand-specific, lead-time-aware six-month pitch plan.
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pr-strategist (newsjack)
Medialyst. Agent skill. Graded: real. Announced June 2, 2026.
Opinionated startup-PR strategist that sets audience, positioning, news pegs, and drumbeat before tactical PR.
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newsworthiness-check (newsjack)
Medialyst. Agent skill. Graded: real. Available June 1, 2026.
Scores whether a news event or a user's pitch idea is actually newsworthy, with anti-inflation and brand-safety rules.
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angle-generator (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Turns one company update into 3-7 structurally distinct, journalist-shaped story angles.
Install: github.com.
Job: Story ideas and angles.
Sources: GitHub, GitHub (newsjack release v0.1.0 and its README).
Trend detection
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newsjack-detector (newsjack)
Medialyst. Agent skill. Graded: real. Available June 1, 2026.
Monitors current news and reaction signals and judges which are credible newsjacking opportunities for a client.
Multi-job packs
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Media List MCP server
Media List. MCP server. Graded: real. Available Oct. 6, 2026.
A hosted MCP server with 9 read-only tools over Media List's database of more than 1.5 million media contacts: contacts, outlets, saved lists and campaigns. It needs a paid Media List plan.
Needs a paid data plan.
Install: medialist.com.
Jobs: Journalist research, Media database.
Source: GitHub commit.
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CraftBot PR and comms agent bundle
CraftOS. Agent skill. Graded: real. Available June 12, 2026.
An agent bundle for CraftOS's CraftBot with 19 PR skills that call Muck Rack, Cision, Brandwatch and Qwoted through API recipes. Each skill has a free fallback when no paid database is available.
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Qwoted SEO backlinks skill
Distribb. Agent skill. Graded: real. Available April 22, 2026.
One long Claude skill with Python scripts that log in to Qwoted, search source requests and send pitches, in dry-run mode by default. It adds a playbook for statistics pages that earn links.
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Perigon MCP server
Perigon. MCP server. Graded: real. Available May 7, 2025.
A hosted MCP server over Perigon's news API: news and story search, journalists, sources, sentiment and monitors. An agent plugin with 2 skills joined the repo in October 2026. Usage is billed to the account.
Needs a paid data plan.
Install: perigon.io.
Jobs: Journalist research, Media monitoring.
Source: GitHub commit.
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Vokolla Press Release Agent MCP server
Vokolla. MCP server. Graded: mid. Available Oct. 16, 2026.
A hosted MCP server with 9 tools that draft, review, adapt and save press releases and track their status for Vokolla distribution. It has no order tool; packages are bought on the site.
Install: vokolla.com.
Jobs: Distribution and newsroom, Press release and content writing.
Source: Official MCP registry.
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LivePublicator MCP server
LivePublicator. MCP server. Graded: mid. Available Oct. 16, 2026.
A hosted MCP server with 9 tools that take a press release from draft and preview to a live page on LivePublicator's hosted newsroom, and fix it after. Previews are free; publishing costs one credit a release.
Needs a paid data plan.
Install: livepublicator.com.
Jobs: Distribution and newsroom, Press release and content writing.
Source: Official MCP registry.
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headline-generator (newsjack)
Medialyst. Agent skill. Graded: mid. Announced June 12, 2026.
Generates news, press-release, and pitch-subject headline candidates from a story's raw facts using ten proven moves.
Install: github.com.
Jobs: Pitch writing, Press release and content writing.
Sources: GitHub, GitHub (newsjack CHANGELOG).
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meanest-editor (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Roasts a pitch or press release with the eye of a veteran PR director, honest and specific rather than cruel.
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reactive-comment (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Triages inbound journalist source queries and drafts a reply only when the user's expertise is a real fit.
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Babysitter public relations specialization
a5c.ai. Agent skill. Graded: mid. Available Jan. 23, 2026.
PR processes for the Babysitter agent framework: 25 process definitions (press releases, crisis plans, media pitching), 16 skills and 12 agents. The skills name Cision, Meltwater and similar tools but bring no data source of their own.
General
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trendJack Claude plugin
trendJack. Plugin. Graded: real. Available Oct. 1, 2026.
Claude plugin bundling the trendJack MCP connection with skills for briefings, triage, content plans and drafts.
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Claude SEO skill and Claude Code plugin
MentionAgent. Plugin. Graded: real. Available Sept. 11, 2026.
An open-source Claude Code plugin and Agent Skill that runs MentionAgent link-building outreach from the user's own agent over MCP.
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Prezly MCP (AI assistant integration)
Prezly. MCP server. Graded: real. Available Aug. 17, 2026.
An MCP server letting supported AI assistants (Claude, ChatGPT, Gemini) draft stories, build media lists, and manage a Prezly account.
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aclipp MCP server
aclipp. MCP server. Graded: real. Available July 24, 2026.
Lets MCP-compatible AI agents work with a team's aclipp PR data. It launched as a read-only private beta; on 2026-10-21 aclipp removed the beta label and added write tools and OAuth sign-in.
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Meltwater MCP
Meltwater. MCP server. Graded: real. Available July 8, 2026.
Remote MCP server exposing Meltwater data and actions to AI assistants and agents.
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Claude Integration (MCP)
Press Ranger. MCP server. Graded: real. Available June 19, 2026.
Connect Press Ranger to Claude to draft releases, add companies and pull recent releases from a conversation.
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Rankscale MCP Server
Rankscale. MCP server. Graded: real. Available June 11, 2026.
Authenticated remote MCP server lets AI assistants like Claude and Cursor query a brand's AI visibility data directly.
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MCP Server
Otterly.ai. MCP server. Graded: real. Available June 8, 2026.
Model Context Protocol server lets users query AI search visibility data directly from AI assistants like Claude, ChatGPT, and Cursor.
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MCP server (News Search results; earliest dated mention)
Medialyst. MCP server. Graded: real. Available May 26, 2026.
The 2026-05-26 changelog says Medialyst already served an MCP server whose News Search results carry publication data. It is the earliest dated mention found; Medialyst does not publish the date the server first shipped.
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Scrunch MCP launched
Scrunch AI. MCP server. Graded: real. Available May 12, 2026.
Scrunch launched Scrunch MCP, letting users query and act on AI search data conversationally via Claude, ChatGPT or Copilot.
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MCP server for Claude, ChatGPT and other AI assistants
AthenaHQ. MCP server. Graded: real. Available May 2026.
AthenaHQ launched an MCP server that lets AI assistants query its AI-visibility metrics, prompts, responses, content, sources and competitors. It was read-only at launch; write tools followed in July 2026.
Install: docs.athenahq.ai.
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MCP Integrations
Knowatoa. MCP server. Graded: real. Available April 20, 2026.
Supports the Model Context Protocol so users can query AI search visibility data directly from Claude Desktop, Claude Code, ChatGPT, and Gemini.
Needs a paid data plan.
Install: knowatoa.com.
Sources: Knowatoa Updates, Knowatoa Updates (changelog).
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Peec AI MCP
Peec AI. MCP server. Graded: real. Available April 13, 2026.
MCP server that connects Peec visibility data to Claude, Cursor and n8n for reports and analysis. It was read-only at launch; Peec has since added write tools, and its tools reference now lists about 48.
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MCP (Model Context Protocol) integration
Podscan. MCP server. Graded: real. Announced Feb. 10, 2026.
Connects Podscan's 4M+ podcast database to Claude, ChatGPT and other AI assistants so agents can search and query podcast content.
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AirOps Claude Connector (MCP)
AirOps. MCP server. Graded: real. Available Feb. 5, 2026.
Connector pipes brand context, workflow outputs and AI visibility data into Claude via MCP.
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MCP server
PeakMetrics. MCP server. Graded: real. Available Jan. 20, 2026.
Model Context Protocol server that gives ChatGPT, Gemini and Claude live access to PeakMetrics narrative intelligence.
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Ahrefs MCP server (remote)
Ahrefs Brand Radar. MCP server. Graded: real. Available Nov. 12, 2025.
Hosted MCP server lets ChatGPT, Claude or Copilot pull live Ahrefs data without opening the interface.
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Profound MCP server
Profound. MCP server. Graded: real. Available Oct. 15, 2025.
MCP server plus TypeScript and Python SDKs let ChatGPT, Claude Desktop and Cursor query Profound visibility, citation and bot data.
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Quid MCP
NetBase Quid. MCP server. Graded: mid. Available Sept. 28, 2026.
MCP server that lets Claude, Copilot and other MCP clients query Quid datasets through Ask Q, run Q Agents and read trend leaderboards; needs a Quid Terminal account.
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Agility MCP Connector
Agility PR. MCP server. Graded: mid. Available Aug. 18, 2026.
Connector that lets Claude and other MCP assistants query a client's Agility media coverage in plain language.
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MCP Server
Featured. MCP server. Graded: mid. Available July 7, 2026.
General availability of a Model Context Protocol server connecting Claude, Cursor, VS Code and other MCP-compatible clients to a Featured account.
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Determ MCP
Determ. MCP server. Graded: mid. Announced June 15, 2026.
Model Context Protocol integration letting Claude, ChatGPT, and other AI assistants query Determ mention data in plain language.
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fact-check (newsjack)
Medialyst. Agent skill. Graded: mid. Available June 1, 2026.
Extracts factual claims from PR copy, verifies each independently, attaches citations, and flags low-certainty claims.
Install: github.com.
Source: GitHub.
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Public API & Claude Skill
Otterly.ai. Agent skill. Graded: mid. Available May 27, 2026.
Public API and a one-file Claude Skill expose brand reports, prompts, citations, recommendations, and GEO audits for programmatic and Claude Desktop access.
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PressPitch AI MCP Server
PressPitch AI. MCP server. Graded: mid. Available May 17, 2026.
Model Context Protocol server letting users search journalists, generate pitches, and send outreach from inside Claude Desktop, Cursor, and ChatGPT.
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Brand24 MCP
Brand24. MCP server. Graded: mid. Available Jan. 1, 2026.
An MCP interface so ChatGPT, Claude and other AI agents can answer questions about a user's Brand24 projects.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.