Software companies we track

Featured: new features and launches

We confirmed 28 product launches from Featured since 2008. The latest, Find Bookstores: search 1,093 US indie bookstores that host author events, became available Oct. 22, 2026. We also record 1 funding round, 1 acquisition and 1 rebrand.

Updated . Launches from 2008 to Oct. 22, 2026.

Featured sells a PR co-pilot to experts and brands that want media coverage. It owns HARO and Connectively and puts their journalist requests into one feed. Featured Chat drafts pitches, and the product also covers podcasts, bylines, awards, press release distribution and AI visibility tracking.

Site
featured.com
Founded
2020
Category
Journalist requests and relationships
Status
Active
Price
Free, Lite $29/mo ($348/yr), Pro $79/mo ($948/yr); same features, different daily AI allowance

Every dated launch, newest first

  1. Find Bookstores: search 1,093 US indie bookstores that host author events

    Available Oct. 22, 2026.

    Featured added Find Bookstores, a chat search over 1,093 US independent bookstores by place or genre, showing programming, event links and a published email. Users can ask Featured to draft the pitch in the same chat; it is on every plan including Free.

    Features: Media database, Pitch writing, Chat assistant.

    Source: Featured press release.

    In PR software this week: Oct. 20 to 25, 2026.

  2. Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat

    Available Oct. 20, 2026.

    Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. Available on every plan, including Free.

    Features: Media database, Journalist research, Pitch writing, Story ideas and angles, Chat assistant.

    Source: Featured press release.

    In PR software this week: Oct. 20 to 25, 2026.

  3. Find Substacks: search 38,746 Substack publications from Featured's chat

    Available Oct. 19, 2026.

    Featured added Find Substacks, a chat search over 38,746 Substack publications by topic, showing subscriber counts, whether DMs are open and linked socials, after which Featured can draft the pitch. Featured's 10-19 research report says 90.8% of the publications have Substack DMs open.

    Features: Media database, Journalist research, Pitch writing, Chat assistant.

    Source: Featured research report (plus @Featureddotcom X post, 2026-10-20).

    In PR software this week: Oct. 20 to 25, 2026.

  4. Featured Newsjacking (free)

    Available Oct. 14, 2026.

    A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. It drafts a pitch but never contacts journalists.

    Features: Trend detection, Story ideas and angles, Journalist research, Journalist requests, Podcast, speaking and award slots, Pitch writing.

    Source: Featured press release.

    In PR software this week: Oct. 5 to 19, 2026.

  5. Find Awards

    Available Sept. 15, 2026.

    Natural-language search of 4,596 business awards with deadlines, costs and eligibility.

    Features: Podcast, speaking and award slots.

    Source: Featured press.

  6. GEO Audit (preview): cited publications

    Available Aug. 25, 2026. In beta.

    GEO Audit shows which publications ChatGPT, Claude, Perplexity and Gemini cite and ranks them as pitch targets. The preview started 2026-06-02.

    Features: AI-cited sources, AI-answer tracking.

    Source: Featured (press release, Featured Launches GEO Audit, 2026-08-25).

  7. Featured adds Creator search

    Available Aug. 18, 2026.

    Featured added a Creator search feature.

    Source: Featured: About.

  8. Find Creators: natural-language creator search across four social platforms

    Available Aug. 18, 2026.

    A creator and influencer discovery tool covering 380 million creators.

    Features: Media database.

    Source: Featured (press release).

  9. Media Monitoring: brand, people and competitor mentions with sentiment classification

    Available Aug. 12, 2026.

    Tracks new mentions in news, blogs, podcasts and YouTube, classifies each as positive, neutral or negative, and delivers on a schedule.

    Features: Media monitoring, Coverage analysis.

    Source: Featured (About page, History).

  10. Featured releases GEO Audit

    Available August 2026.

    Featured released a GEO Audit feature, per its About-page timeline.

    Features: AI-answer tracking.

    Source: Featured: About.

  11. Featured releases Workflows library

    Available July 14, 2026.

    Featured released a Workflows library.

    Source: Featured: About.

  12. Workflows: always-on PR automations that re-run a search and deliver only what is new

    Available July 14, 2026.

    Saved searches (journalist requests, podcasts, awards, speaking, monitoring, GEO) that run hourly to monthly and post new matches to email or Slack.

    Features: AI agents.

    Source: Featured (About page, History).

  13. Featured MCP server goes live

    Available July 7, 2026.

    Featured's MCP (Model Context Protocol) server became accessible.

    Features: MCP server.

    Source: Featured: About.

  14. MCP Server

    Available July 7, 2026.

    General availability of a Model Context Protocol server connecting Claude, Cursor, VS Code and other MCP-compatible clients to a Featured account.

    Features: MCP servers and connectors, MCP server.

    In the skills library.

    Source: GlobeNewswire.

  15. Find Podcasts: podcast discovery over 814,000 active shows

    Available June 23, 2026.

    Natural-language search that returns active podcasts worth pitching as a guest.

    Features: Podcast, speaking and award slots, Media database.

    Sources: GlobeNewswire release as syndicated by Norfolk Daily News, Featured: About.

  16. Featured relaunches as AI co-pilot for PR

    Available June 2, 2026.

    Featured relaunched its product as "the AI co-pilot for PR," aggregating journalist requests, podcasts, bylines, speaking opportunities, awards and GEO audits into one workflow.

    Source: PR Newswire.

  17. AI pitch drafting

    Available June 2, 2026.

    Featured's co-pilot drafts and sends a tailored media pitch on the user's request as part of the guided workflow.

    Features: Pitch writing, Sending and follow-up, Chat assistant.

    Source: PR Newswire.

  18. Purpose-built agents

    Available June 2, 2026.

    Agents handle time-intensive PR tasks such as monitoring journalist requests, researching podcasts, and drafting starting points.

    Features: AI agents.

    Source: PR Newswire.

  19. Generative Engine Optimization (GEO) audits

    Available June 2, 2026.

    Featured offers GEO audits as one of the opportunity types it surfaces, assessing brand visibility in AI-generated answers.

    Features: AI-answer tracking.

    Source: PR Newswire.

  20. Featured relaunches Connectively

    Available May 26, 2026.

    Featured relaunched Connectively as HARO's paid-platform sister brand ("Connectively is Back, and HARO Isn't Going Anywhere").

    Source: HARO blog (Featured).

  21. AI Co-Pilot for PR

    Available May 26, 2026.

    Chat-based interface where users describe what they need in plain language and Featured surfaces matched earned-media opportunities.

    Features: Chat assistant, Journalist requests.

    Source: GlobeNewswire.

  22. Featured chat-first Find (Find Journalists)

    Available Feb. 19, 2026.

    By Feb 2026 Featured's Experts > Find opened a new chat to find journalists for a story.

    Features: Chat assistant.

    Source: Featured (podcast page, Edward Show, 2026-02-19).

  23. Find Journalists

    Announced February 2026.

    AI feature that takes a press release or URL and recommends matching journalists from HARO's 33,000-plus.

    Features: Journalist research.

    Source: Featured press page.

  24. AI-generated content detection (Pangram integration)

    Available Sept. 15, 2025.

    Featured integrates Pangram's AI-detection technology to flag pitches and sources likely generated by AI.

    Source: Yahoo Finance (Business Wire release).

  25. HARO returns under Featured: free email of journalist requests, each reviewed by a person

    Available April 22, 2025.

    Featured revived the HARO email service after Cision retired it, sending its first edition on April 22, 2025.

    Features: Journalist requests.

    Source: Featured (About page, History).

  26. Featured acquires HARO from Cision

    Announced April 15, 2025.

    Featured.com acquired the Help A Reporter Out (HARO) brand from Cision, which had owned it since 2014.

    Source: Cision press release.

  27. Terkel renamed Featured

    Announced July 2023.

    Terkel rebranded as Featured after acquiring the featured.com domain, with about 15,000 experts and 300,000 submitted answers on the platform.

    Source: Featured: About.

  28. Arizona Innovation Challenge award

    Announced December 2022.

    The Arizona Commerce Authority named Terkel an Arizona Innovation Challenge awardee.

    Source: Featured: About.

  29. Terkel raises seed funding

    Announced 2022.

    Terkel raised a seed round from Sonoran Founders Fund, Stout Street Capital, Calm Company Fund, and Great North Ventures.

    Source: Featured: About.

  30. Terkel launches publicly: experts answer publishers' questions

    Available January 2022.

    Terkel (now Featured) launched a marketplace where publishers post questions and subject-matter experts answer them for articles.

    Features: Journalist requests.

    Source: Featured (About page, History).

  31. Peter Shankman launches HARO (Help a Reporter Out) journalist-request emails

    Available 2008.

    Peter Shankman's email list that sends journalists' source requests to experts, now owned by Featured.

    Features: Journalist requests.

    Source: Featured (About page, HARO/Connectively table).

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Featured: new features and launches", https://www.newsprint.com/companies/featured/, updated 2026-10-28

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