Launch record

Software features we track

We track 24 features PR software companies ship. None has its own page yet; each gets one once 3 companies have a dated, confirmed launch with it and an editor has written and reviewed its description.

Updated . Launches from March 8, 1954 to Oct. 19, 2026.

PR software

  • Agent skill: 8 companies. A skill the vendor publishes for an AI agent to load and run, such as a Claude skill, an OpenClaw skill or an open-source skill pack.
  • Agents and PR on autopilot: 22 companies. An AI that takes several steps on its own: finds, writes and acts.
  • AI-answer optimization: 22 companies. Changing the answer: rewriting content and releases to be cited, distribution built for AI, site fixes.
  • AI-answer tracking: 33 companies with a dated launch, 36 in all. How ChatGPT, Gemini and other assistants describe your brand: mentions, share of voice, sentiment, accuracy.
  • AI-cited sources: 27 companies with a dated launch, 29 in all. Which outlets, journalists and pages the models cite, so you know who to pitch.
  • Chat assistant: 25 companies. Ask questions of your data inside the vendor's app.
  • Coverage analysis: 32 companies. Sentiment, themes and summaries of the coverage you monitor.
  • Distribution and newsroom: 30 companies. Wire distribution and the company newsroom.
  • Journalist requests: 13 companies with a dated launch, 15 in all. Requests from reporters looking for sources, HARO-style.
  • Journalist research: 31 companies with a dated launch, 33 in all. AI journalist search, matching, lookup or recommendations; you build the list.
  • MCP server: 34 companies. A Model Context Protocol server the vendor publishes, so Claude, ChatGPT and other AI assistants can read or act on the tool's data.
  • MCP servers and connectors: 25 companies. Let Claude, ChatGPT or Copilot use the tool.
  • Media database: 25 companies. A searchable database of journalists and outlets.
  • Media lists built by agents: 3 companies. An agent builds the media list end to end.
  • Media monitoring: 49 companies with a dated launch, 50 in all. Find the coverage: alerts, searches and clips.
  • Pitch writing: 27 companies with a dated launch, 31 in all. Draft or personalise a pitch to a journalist or podcast.
  • Plugin: 9 companies. A plugin or app that runs inside an AI assistant, such as a Claude plugin, a ChatGPT app, a custom GPT or a Microsoft 365 Copilot agent.
  • Podcast, speaking and award slots: 8 companies with a dated launch, 10 in all. Podcast guest spots, speaking slots and awards to enter.
  • PR CRM: 15 companies. Keep the state of every relationship and pitch.
  • Press release and content writing: 31 companies. Draft a press release or other content.
  • Reporting and measurement: 45 companies with a dated launch, 46 in all. Reports and dashboards on what the coverage was worth.
  • Sending and follow-up: 18 companies. Send pitches and follow up from the tool.
  • Story ideas and angles: 12 companies. Angles and newsjacking ideas worth pitching.
  • Trend detection: 23 companies. Rising topics and conversations, spotted in the news and social data.

Every feature we track, with or without a page, is in the feature data (JSON).

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Software features we track", https://www.newsprint.com/features/, updated 2026-10-21

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