Software companies we track

Gusto: what it sells, price and AI features

Gusto is on the AI hiring software map. We record 4 dated launches and events for it. The latest is dated Oct. 22, 2026.

Updated . Launches and events from January 2026 to Oct. 22, 2026.

"Hire, pay, and grow like a pro." Gusto sells payroll, benefits, HR and compliance software to US small businesses. Its hiring tools post jobs to multiple boards, track applicants and send offer letters, but the ATS page describes no AI. Its AI is Gusto Cofounder, an "AI teammate" in early access that automates payroll and reporting tasks, plus Gusto apps in ChatGPT, Claude and Slack and a set of AI agents for accounting firms. Source: web.archive.org.

Site
gusto.com
Category
HR suites and HRIS
Status
Active

On the research maps

  • The AI hiring software map

    "Hire, pay, and grow like a pro." Gusto sells payroll, benefits, HR and compliance software to US small businesses. Its hiring tools post jobs to multiple boards, track applicants and send offer letters, but the ATS page describes no AI. Its AI is Gusto Cofounder, an "AI teammate" in early access that automates payroll and reporting tasks, plus Gusto apps in ChatGPT, Claude and Slack and a set of AI agents for accounting firms. Source: web.archive.org.

    Category
    HR suites and HRIS
    Price
    Published (archived pricing page): from $49/mo + $6/mo per person up to $180/mo + $22/mo per person
    AI capabilities
    Named agents, AI analytics, Assistant and MCP and agent APIs
    Scale
    Enterprise incumbent: a public company or nine-figure revenue (Gusto says it passed $1B in trailing 12-month revenue (May 2026); 500,000+ small business customers)

    Sources: web.archive.org, web.archive.org, web.archive.org, cpapracticeadvisor.com, digital-release.wgnradio.com, techintelpro.com and 4 more on the map.

    Gusto on the AI hiring software map

Launches and dated events, newest first

  1. Gusto Fall Showcase adds AI connectors and accountant MCP

    Launch, . At its Fall Showcase, Gusto let owners connect Gusto to Claude, ChatGPT and other AI tools to ask about payroll and teams, prep payroll and generate reports, and added a multi-client MCP for accounting firms.

    Source: CPA Practice Advisor. From the AI hiring software map.

  2. Gusto launches six AI agents for accounting firms

    Launch, . Gusto launched six AI agents for accountants focused on practice growth: getting found by clients, winning them, deepening relationships and moving into advisory work.

    Source: CPA Practice Advisor. From the AI hiring software map.

  3. Gusto launches Cofounder, an AI teammate for small businesses

    Launch, . Gusto launched Gusto Cofounder in early access, an "AI teammate" that knows the business's team, payroll and calendar and runs automations such as payroll with anomaly alerts and weekly labor cost reports via SMS, Slack or web.

    Source: CPA Practice Advisor. From the AI hiring software map.

  4. Gusto launches its app inside ChatGPT

    Launch, . Gusto launched an app in the ChatGPT app directory. Owners can "interact with real payroll and business data using natural language," and select customers can run payroll inside ChatGPT.

    Source: CPA Practice Advisor. From the AI hiring software map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Gusto: what it sells, price and AI features", https://www.newsprint.com/companies/gusto/, updated 2026-11-11

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