Software companies we track

Profound: new features and launches

We confirmed 64 product launches from Profound since August 2024. The latest, Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront, became available Oct. 23, 2026. We also record 5 funding rounds and 1 new company.

Updated . Launches from August 2024 to Oct. 23, 2026.

Profound sells AI search visibility tracking to marketing teams, now packaged as an AI Marketer. It analyzes real AI conversations to show what buyers ask and whether AI answers cite the brand. Its agents draft content, ads and correction emails to reporters who repeat outdated claims, all for approval.

Site
tryprofound.com
Founded
2024
Category
AI visibility
Status
Active
Price
Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price.

Every dated launch, newest first

  1. Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront

    Available Oct. 23, 2026.

    Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. It also added Bazaarvoice Conversations nodes for Workflows and export of Project tasks to Adobe Workfront.

    Features: AI agents, Chat assistant, MCP servers and connectors.

    Source: Profound changelog.

  2. New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers

    Available Oct. 16, 2026.

    The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). Old node-based Agents become Workflows.

    Features: AI agents.

    Source: Profound product changelog.

    In PR software this week: Oct. 5 to 19, 2026.

  3. AI Marketer in Microsoft Teams

    Available Oct. 16, 2026.

    Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents.

    Features: Chat assistant.

    Source: Profound product changelog.

  4. Search Visibility: SEO data from Moz for every page, read by the AI Marketer

    Available Oct. 9, 2026.

    Profound adds Moz-powered Google ranking data to Pages (keywords, search intent, page and domain authority) and lists sites that link to competitors but not to the user; the AI Marketer reads it beside AI-citation data.

    Features: AI-answer optimization.

    Source: Profound product changelog.

  5. Chart Annotations in Answer Engine Insights

    Available Oct. 9, 2026.

    Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically.

    Features: Reporting and measurement.

    Source: Profound product changelog.

    In PR software this week: Oct. 5 to 19, 2026.

  6. Getty Images search for AI Marketer

    Available Oct. 2, 2026.

    AI Marketer searches Getty Images and finds photos for content it drafts, via a Getty connector.

    Source: Profound changelog.

  7. AI Marketer chart investigation

    Available Sept. 25, 2026.

    Click a point on a Visibility, Sentiment, FactCheck or Citations chart and the AI Marketer explains the movement.

    Features: Chat assistant.

    Source: Profound changelog.

  8. Image generation (AI Marketer)

    Available Sept. 24, 2026.

    Lets Profound's AI Marketer generate campaign visuals from a text prompt and reference images.

    Source: Profound (blog).

  9. Dynamic Bot Rendering

    Available Sept. 18, 2026.

    Automatically serves a fully rendered version of a page to AI answer-engine bots/agents without touching the CMS.

    Features: AI-answer optimization.

    Source: Profound (changelog).

  10. AEO Keywords

    Available Sept. 18, 2026.

    Shows which keywords a given page is winning AI citations for, alongside prompt volume, share, rank and difficulty.

    Features: AI-answer tracking.

    Source: Profound (changelog).

  11. $180M Series D Funding

    Announced Sept. 15, 2026.

    Profound raised a $180M Series D at a $1.8B valuation to build 'the AI platform for marketing teams'.

    Source: Profound newsroom.

  12. Command Center

    Available Sept. 14, 2026.

    Leader view of how a team uses marketing Agents: runs, hours saved, projects tracked, and peer benchmarks.

    Features: Reporting and measurement.

    Source: Profound blog.

  13. Microsoft 365 integration for Agents

    Available Sept. 11, 2026.

    Profound Agents can access and edit Outlook, Excel, PowerPoint and Word after a user connects a Microsoft account.

    Features: AI agents.

    Source: Profound changelog.

  14. Personal Context import

    Available Sept. 11, 2026.

    Import context from ChatGPT or Claude conversations so the AI Marketer tunes output to the user's style.

    Features: Chat assistant.

    Source: Profound changelog.

  15. Context Manager

    Available Sept. 1, 2026.

    Operating memory for Profound's AI Marketer, synthesizing brand and personal context from a customer's knowledge base and interactions.

    Features: Chat assistant.

    Source: Profound (blog).

  16. Run Agents from Aim with @ mention

    Available Aug. 21, 2026.

    Call any Agent from a chat with the AI Marketer; Aim runs it and returns Docs or Sheets in the conversation.

    Features: AI agents.

    Source: Profound changelog.

  17. YouTube Citation Breakdown

    Available Aug. 19, 2026.

    Breaks down AI-citation data by YouTube channel, video and video category.

    Features: AI-cited sources.

    Source: Profound (blog).

  18. Citation Decay

    Available Aug. 14, 2026.

    Tracks the full lifecycle of every cited URL (first-cited date, time to peak, half-life) to flag content losing AI-citation ground.

    Features: AI-cited sources.

    Source: Profound (changelog).

  19. Ads Studio

    Available July 31, 2026. In beta.

    Lets marketers generate, launch and manage ChatGPT Ads (private beta) using Profound's proprietary AI-search datasets.

    Features: AI-answer optimization.

    Source: Profound (changelog).

  20. Human Review Node

    Available July 31, 2026.

    A node that pauses an Agent or Sheet mid-run so a person reviews the output before it continues.

    Features: AI agents.

    Source: Profound changelog.

  21. Brainstorm Mode (within Aim)

    Available July 20, 2026.

    Guided mode inside the Aim AI agent that turns a broad goal into a scoped, ready-to-run agent workflow.

    Features: AI agents.

    Source: Profound (blog).

  22. FactCheck

    Available July 14, 2026.

    Continuously evaluates factual claims made about a brand by AI answer engines against a verified knowledge base and flags inaccuracies.

    Features: AI-answer tracking.

    Source: Profound (GlobeNewswire press release).

  23. Pages

    Available July 10, 2026.

    Unified view of a website's content performance: AI citation status, bot-crawl activity and page health.

    Features: AI-answer optimization, AI-cited sources.

    Source: Profound (blog).

  24. Support for GPT-5.6

    Announced July 9, 2026.

    Adds tracking support for OpenAI's GPT-5.6 model family.

    Features: AI-answer tracking.

    Source: Profound (blog).

  25. Support for Grok 4.5

    Announced July 8, 2026.

    Adds tracking support for xAI's Grok 4.5 model.

    Features: AI-answer tracking.

    Source: Profound (blog).

  26. Aim

    Available July 2, 2026.

    Always-on AI marketing agent that continuously monitors visibility/sentiment/accuracy signals and turns opportunities into executable Projects. It proposes and drafts work; a human reviews and approves before anything publishes.

    Features: AI agents, AI-answer tracking, AI-answer optimization.

    Source: Profound (GlobeNewswire press release).

  27. Projects

    Available June 26, 2026.

    Turns AEO data into a ranked list of opportunities, each broken into agent-executable tasks.

    Features: AI-answer optimization.

    Source: Profound (blog).

  28. Agent Template Marketplace

    Available June 26, 2026.

    Marketplace of pre-built marketing, SEO and AEO agent templates that can be cloned into Profound Agents.

    Features: AI agents.

    Source: Profound blog.

  29. Prompt Research Reports

    Available June 25, 2026.

    Runs over 1.5 billion real user prompts through a proprietary ranking and clustering model to guide prompt selection.

    Features: AI-answer tracking.

    Source: Profound (blog).

  30. External MCP Connectors

    Available June 17, 2026.

    Profound can read live data from outside tools (Slack, Notion, Linear, G2 and others) via MCP and act on it.

    Features: MCP servers and connectors.

    Source: Profound blog.

  31. Support for Claude Fable

    Available June 9, 2026.

    Claude Fable is available across Profound Agents and Profound Ask on release.

    Source: Profound blog.

  32. Documents (Profound Docs)

    Available June 5, 2026.

    Collaborative editor inside Profound where Ask Profound drafts, edits and responds to comments using Profound data.

    Features: Press release and content writing, Chat assistant.

    Source: Profound blog.

  33. Sentiment (rebuilt)

    Available June 3, 2026.

    Rebuilt sentiment-analysis product explaining what is driving sentiment shifts in AI answers, not just whether they moved.

    Features: AI-answer tracking.

    Source: Profound (blog).

  34. Skills

    Available June 1, 2026.

    Reusable instruction sets (brand voice, AEO practices, guardrails) applied anywhere Profound generates content.

    Features: AI-answer optimization.

    Source: Profound blog.

  35. Conversation memory in Ask Profound

    Available May 22, 2026.

    Ask Profound remembers context from past conversations so answers match how the user works.

    Features: Chat assistant.

    Source: Profound changelog.

  36. Agent Assistant

    Available May 15, 2026.

    Describe a marketing process by text or voice and Agent Assistant builds an editable Profound Agent.

    Features: AI agents.

    Source: Profound changelog.

  37. Ask Profound

    Available April 30, 2026.

    Conversational chat interface letting customers talk directly to their AI-search data.

    Features: Chat assistant.

    Source: Profound (blog).

  38. 'Generate with AI' in Code node

    Available April 24, 2026.

    Agent builders can describe code in natural language and have an LLM write it for the Code node of a Profound Agent.

    Source: Profound changelog.

  39. Support for Claude Opus 4.7

    Available April 17, 2026.

    Claude Opus 4.7 became selectable for content generation in Profound within hours of release.

    Source: Profound changelog.

  40. Profound Sheets

    Available March 23, 2026.

    Spreadsheet-style interface where every row runs its own AI agent, enabling parallel AEO workflows at scale.

    Features: AI agents.

    Source: Profound (blog).

  41. $96M Series C Funding

    Announced Feb. 24, 2026.

    Profound raised a $96M Series C led by Lightspeed Venture Partners at a $1B valuation as AI threatens search.

    Source: Profound blog.

  42. Knowledge Bases

    Available Feb. 12, 2026.

    Lets marketing teams upload source-of-truth documents so Profound Agents have brand-specific context when acting.

    Features: AI agents.

    Source: Profound (blog).

  43. Brand Relevant Prompts

    Available Jan. 6, 2026.

    Shows exactly which prompts answer engines cite a brand and its competitors on.

    Features: AI-answer tracking.

    Source: Profound (blog).

  44. GPT-5.2 tracking

    Announced Dec. 14, 2025.

    Same-day tracking of ChatGPT responses on the newly released GPT-5.2 model across the whole product suite.

    Features: AI-answer tracking.

    Source: Profound (blog).

  45. Profound Workflows

    Available Dec. 11, 2025. In beta.

    Automation layer for content operations (public beta) - audit, analyze and optimize content at scale for the AI search era.

    Features: AI agents.

    Source: Profound (blog).

  46. Shopping Analysis

    Available Nov. 13, 2025.

    Reveals how products are discovered and recommended inside AI shopping conversations.

    Features: AI-answer tracking.

    Source: Profound (blog).

  47. Profound Index

    Available Nov. 5, 2025.

    Leaderboard ranking brands by how often they appear in answers from leading AI models.

    Features: AI-answer tracking.

    Source: Profound (blog).

  48. AEO Content Score (Content Optimization V2)

    Available Oct. 27, 2025.

    Machine-learning metric scoring how likely a piece of content is to be referenced in AI search answers.

    Features: AI-answer optimization.

    Source: Profound (blog).

  49. Profound MCP server

    Available Oct. 15, 2025.

    MCP server plus TypeScript and Python SDKs let ChatGPT, Claude Desktop and Cursor query Profound visibility, citation and bot data.

    Features: MCP servers and connectors, MCP server.

    In the skills library.

    Source: Profound blog.

  50. Query Fanouts

    Available Oct. 8, 2025.

    Shows the underlying search queries answer engines run before writing a response, to reveal AI optimization blind spots.

    Features: AI-answer tracking.

    Source: Profound (blog).

  51. Personas

    Available Sept. 25, 2025.

    Segments AI answer-engine visibility by audience role, industry or motivation.

    Features: AI-answer tracking.

    Source: Profound (blog).

  52. Keyword Hierarchies

    Announced Aug. 29, 2025.

    Visualizes how AI conversations branch into deeper user intent, built on hundreds of millions of tracked keywords.

    Features: AI-answer tracking.

    Source: Profound (blog).

  53. Content Optimization

    Available Aug. 26, 2025.

    Paste a published URL and Profound analyzes it against AEO best practices and top-cited pages, returning edit suggestions.

    Features: AI-answer optimization.

    Source: Profound blog.

  54. Support for Claude

    Announced Aug. 20, 2025.

    Adds tracking of brand visibility inside Claude.

    Features: AI-answer tracking.

    Source: Profound (blog).

  55. $35M Series B Funding

    Announced Aug. 12, 2025.

    Profound raised a $35M Series B led by Sequoia Capital, pitching itself as 'the command center for modern marketing'.

    Source: PR Newswire.

  56. Day-0 tracking support for GPT-5

    Announced Aug. 7, 2025.

    Same-day tracking support for brand visibility inside newly launched GPT-5.

    Features: AI-answer tracking.

    Source: Profound (blog).

  57. Support for DeepSeek

    Announced July 19, 2025.

    Adds tracking of brand visibility inside DeepSeek.

    Features: AI-answer tracking.

    Source: Profound (blog).

  58. Support for Meta AI

    Announced July 18, 2025.

    Adds tracking of brand visibility inside Meta AI.

    Features: AI-answer tracking.

    Source: Profound (blog).

  59. Data-driven prompt recommendation engine

    Announced July 15, 2025.

    Recommends which prompts to track based on millions of real user conversations with LLMs.

    Features: AI-answer tracking.

    Source: Profound (blog).

  60. Profound Actions

    Available July 10, 2025.

    Turns AI search citation, prompt and traffic data into data-driven content briefs designed to earn AI-search visibility.

    Features: AI-answer optimization.

    Source: Profound (blog).

  61. Support for Grok

    Announced July 7, 2025.

    Adds tracking of brand visibility inside xAI's Grok.

    Features: AI-answer tracking.

    Source: Profound (blog).

  62. $20M Series A Funding

    Announced June 19, 2025.

    Profound raised a $20M Series A led by Kleiner Perkins to build out Answer Engine Optimization.

    Source: PR Newswire.

  63. Support for Google AI Mode

    Announced June 15, 2025.

    Adds tracking of brand visibility inside Google AI Mode.

    Features: AI-answer tracking.

    Source: Profound (blog).

  64. Support for ChatGPT Shopping

    Announced April 29, 2025.

    Adds tracking of brand/product visibility inside ChatGPT Shopping results.

    Features: AI-answer tracking.

    Source: Profound (blog).

  65. Agent Analytics

    Announced Feb. 5, 2025.

    Platform to track exactly how AI crawlers and answer engines interact with a site.

    Features: AI-answer tracking.

    Source: Profound (blog).

  66. Support for Google AI Overviews

    Announced Dec. 19, 2024.

    Adds tracking/analysis of brand visibility inside Google AI Overviews.

    Features: AI-answer tracking.

    Source: Profound (blog).

  67. Prompt Volumes

    Announced Dec. 16, 2024.

    Real-time search-volume insights showing how often topics are discussed inside AI answer engines like ChatGPT, Perplexity and Copilot.

    Features: AI-answer tracking.

    Source: Profound (blog).

  68. $3.5M Seed Funding

    Announced Aug. 13, 2024.

    Profound raised $3.5M in seed funding to help brands manage their presence in AI search.

    Source: Profound newsroom.

  69. Profound AI-search tracking platform (public launch)

    Available Aug. 13, 2024.

    Dashboard tracking how brands show up in AI answers for common queries, with demographic cuts.

    Features: AI-answer tracking.

    Source: TechCrunch (Move over SEO, Profound ...).

  70. Public Launch

    Announced August 2024.

    James Cadwallader and Dylan Babbs publicly launched Profound, timed with its seed-funding announcement.

    Source: Josh Blyskal research (Profound founding team).

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Profound: new features and launches", https://www.newsprint.com/companies/profound/, updated 2026-10-29

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