Reportable: what it sells, price and AI features
Reportable is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 4 dated launches and events for it. The latest is dated March 27, 2025.
Updated . Launches and events from 2016 to March 27, 2025.
"The intelligent way to publish, distribute, and measure corporate news." A news release platform from Reportable, Inc. near Boston: you build a multimedia release on a branded page with key takeaways, images, video, bios, FAQs and calls to action, and its Lede & Link wire syndicates the headline, takeaways and first paragraph to news sites, Yahoo and AP, linking readers back to the full release. It adds targeted reporter email lists, an online newsroom, structured data for search and AI platforms, Reportabot AI drafting and traffic analytics. A separate Media Intelligence service sells AI-filtered monitoring with daily or near real-time alerts, analyst-led monitoring and PR measurement. Founded in 2016 with developers at Tanooki Labs and funded by its founders. Source: reportable.co.
- Site
- reportable.co
- Founded
- 2016
- Category
- Press release distribution and newsrooms
- Status
- Active
- Price
- per release in USD: Digital Essential $299 (DIY release with distribution), Premium Enhanced distribution $464 (Lede & Link to Yahoo, AP and other outlets), Premium Concierge $2,000 (designed release, Lede & Link and a targeted reporter email blast); add-ons listed: Lede & Link $165, hyper-targeted reporter list $250, LinkedIn boost $150. Media Intelligence prices not published (talk to an expert)
On the research maps
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The PR software map
"The intelligent way to publish, distribute, and measure corporate news." A news release platform from Reportable, Inc. near Boston: you build a multimedia release on a branded page with key takeaways, images, video, bios, FAQs and calls to action, and its Lede & Link wire syndicates the headline, takeaways and first paragraph to news sites, Yahoo and AP, linking readers back to the full release. It adds targeted reporter email lists, an online newsroom, structured data for search and AI platforms, Reportabot AI drafting and traffic analytics. A separate Media Intelligence service sells AI-filtered monitoring with daily or near real-time alerts, analyst-led monitoring and PR measurement. Founded in 2016 with developers at Tanooki Labs and funded by its founders. Source: reportable.co.
- Category
- Press release distribution and newsrooms
- Price
- per release in USD: Digital Essential $299 (DIY release with distribution), Premium Enhanced distribution $464 (Lede & Link to Yahoo, AP and other outlets), Premium Concierge $2,000 (designed release, Lede & Link and a targeted reporter email blast); add-ons listed: Lede & Link $165, hyper-targeted reporter list $250, LinkedIn boost $150. Media Intelligence prices not published (talk to an expert)
- Covers
- Search, Pitch and Measure
- Scale
- No disclosed scale (no customer count, revenue or outside funding stated; founders committed 'up to $200,000' of their own capital (2017 release); first product sales in 2018; logo strip on the homepage carries no count)
- Founded
- 2016
Sources: reportable.co and 9 more on the map.
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The AI visibility map
News release distribution and media monitoring for communications teams and executives, with releases indexed for search engines and LLMs. Source: reportable.co.
- Category
- PR and monitoring
- Capabilities
- Content, Technical (partial) and PR and outreach (partial)
- Founded
- 2016
Sources: reportable.co, reportable.co, reportable.co and reportable.co.
Launches and dated events, newest first
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Reportable partners with NewsRamp
Announcement, . NewsRamp, the AI-driven news platform of PRWeb founder David McInnis, becomes a distribution point for Reportable releases.
Source: Reportable newsroom. From the PR software map.
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Reportable opens a paid beta
Launch, . Reportable launches a paid beta of its news release software to agencies and organizations after early case studies.
Source: Reportable newsroom. From the PR software map.
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Reportable's founders commit up to $200,000 to build the product
Funding round, . The founders commit their own capital and begin development of a do-it-yourself news release software, an alternative to traditional newswires.
Source: Reportable newsroom. From the PR software map.
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Reportable founded
Founded, . Reportable is founded in collaboration with Tanooki Labs, the New York development firm of co-founder Eric Skiff; Tom Baker is the other co-founder.
Source: Reportable newsroom (release, 2017-02-22). From the PR software map.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "Reportable: what it sells, price and AI features", https://www.newsprint.com/companies/reportable/, updated 2026-11-12