SugarAI: what it sells, price and AI features
SugarAI is on the AI revenue operations software map. We record 1 dated launch or event for it. The latest is dated April 13, 2026.
Updated . Launches and events dated April 13, 2026.
The B2B CRM formerly called SugarCRM, rebranded as SugarAI in April 2026 around what it calls precision selling. Its page says "CRM that actually helps sellers sell." Sales teams get opportunity tracking and forecasting, with AI that surfaces opportunities and threats, prepares reps for meetings and shows managers where to coach. Sugar Predict reads ERP purchase data for cross-sell and churn signals. Source: sugarai.com.
- Site
- sugarai.com
- Founded
- 2004
- Category
- CRM platforms
- Status
- Active
On the research maps
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The AI revenue operations software map
The B2B CRM formerly called SugarCRM, rebranded as SugarAI in April 2026 around what it calls precision selling. Its page says "CRM that actually helps sellers sell." Sales teams get opportunity tracking and forecasting, with AI that surfaces opportunities and threats, prepares reps for meetings and shows managers where to coach. Sugar Predict reads ERP purchase data for cross-sell and churn signals. Source: sugarai.com.
- Category
- CRM platforms
- Price
- Sugar Sell Standard+ $68, Advanced+ $98, Premier+ $155 per user per month, billed annually
- AI capabilities
- Call and meeting analysis, Assistant, Deal inspection, Data enrichment and hygiene, AI forecasting and Revenue analytics
- Scale
- Established: a public parent, or a disclosed customer base (SugarAI lists 4,000+ customers, 1M+ users and 120+ countries.)
- Founded
- 2004
Sources: sugarai.com, sugarai.com and sugarai.com.
Launches and dated events, newest first
-
SugarCRM rebrands as SugarAI around precision selling
Rebrand, . SugarCRM unveiled a new brand identity as SugarAI. It describes a move from CRM as a system of record to a system of action, with account-level insights that highlight risk, uncover expansion and guide next steps, and links to ERP data.
Source: Vendor release. From the AI revenue operations software map.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "SugarAI: what it sells, price and AI features", https://www.newsprint.com/companies/sugarai/, updated 2026-11-11