Comparison
Ahrefs Brand Radar vs Scrunch AI for PR teams, compared on launches, phases and scale
The short answer
On the map, Ahrefs Brand Radar and Scrunch AI both sit in AI visibility [1][2]. Ahrefs Brand Radar describes itself as "Ahrefs Brand Radar: See ANY brand’s AI visibility" [1], and Scrunch AI as "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch" [2]. Only Ahrefs Brand Radar has a dated agent launch on the map, "Ask Ahrefs (formerly Agent B)" [3]. Ahrefs Brand Radar has the larger disclosed scale, tier 2 against tier 3 [4][5].
| Ahrefs Brand Radar | Scrunch AI | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [4] | Measure [5] |
| Partial phases | Search [4] | None [5] |
| Dated product launches since April 29, 2025 | 19 [4] | 28 [5] |
| Agent launches | 1 [4] | 0 [5] |
| Latest launch | AI adjusted volume (Brand Radar). Sept. 29, 2026 [6] | Scrunch in SitecoreAI. Oct. 1, 2026 [7] |
| Scale | Tier 2, established. Module of Ahrefs, a large private SEO suite. [4] | Tier 3, funded challenger. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [5] |
| Price on record | Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [4] | Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5] |
| Site | https://ahrefs.com/brand-radar | https://scrunch.com/ |
What each sells
Ahrefs Brand Radar
Ahrefs’ AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions. [4]
Ahrefs Brand Radar on the PR software map
Scrunch AI
A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [5]
Scrunch AI on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Ahrefs Brand Radar
- Sept. 29, 2026. AI adjusted volume (Brand Radar). AI visibility reports use a per-platform volume: parent keyword Google volume times the platform’s estimated usage ratio. [6]
- Sept. 29, 2026. AI appearances in Top Pages. Top Pages report shows how many AI responses each page appears in across AI platforms; needs a Brand Radar subscription. [6]
- May 2026. Ask Ahrefs (formerly Agent B). Suite-wide embedded AI agent (available on any Ahrefs page, not specific to Brand Radar) that answers questions, summarizes data, compares competitors, and explains metrics by running API queries. [3]
- May 2026. Prompt-Based AI Overviews and AI Mode Indexes. Brand Radar tracks how AI responds to full, long-form questions via new indexes for Google AI Overviews and AI Mode. [3]
- April 23, 2026. Fanout queries in Brand Radar AI responses. AI responses now show the additional searches models generate behind the scenes. [8]
Scrunch AI
- Oct. 1, 2026. Scrunch in SitecoreAI. Scrunch’s AI observability and optimization features built into SitecoreAI, with staged content drafts and approval. [7]
- Sept. 22, 2026. Agent Pages (GA). Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site. [9]
- July 28, 2026. Keyword Volume Estimator. Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword. Beta. [10]
- July 8, 2026. Agent Experience Platform becomes the core product. Now part of Sitecore, Scrunch repositioned AXP as its core product rather than a feature, adding Signals, Explorer and Site Optimization. Announced. [11]
- July 8, 2026. Explorer. Self-serve analytics surface built on live AI search data, including natural-language querying. Announced, beta. [11]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Ahrefs Brand Radar | Scrunch AI |
|---|---|---|
| Discover | Not found | Not found |
| Search | Partial | Not found |
| Pitch | Not found | Not found |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [4][5].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Ahrefs Brand Radar or Scrunch AI.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 23, 2026
The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Ahrefs Brand Radar or Scrunch AI?
Ahrefs Brand Radar. The map labels 1 agent launch from it since April 29, 2025, and none from Scrunch AI [4][5]. Ahrefs Brand Radar's latest is "Ask Ahrefs (formerly Agent B)", dated May 2026 [3].
Which is bigger, Ahrefs Brand Radar or Scrunch AI?
Ahrefs Brand Radar is bigger by disclosed scale. The map puts Ahrefs Brand Radar in tier 2 and Scrunch AI in tier 3. Ahrefs Brand Radar: Module of Ahrefs, a large private SEO suite. [4] Scrunch AI: $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M. [5]
What do Ahrefs Brand Radar and Scrunch AI cost?
Ahrefs Brand Radar: Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page). [4] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5]
Sources
- ahrefs.com/brand-radar. ahrefs.com. Read .
- scrunch.com. scrunch.com. Read .
- Prompt-Based AI Overviews and AI Mode Indexes. Ahrefs blog. Read .
- Ahrefs Brand Radar on the PR software map. Newsprint. Read .
- Scrunch AI on the PR software map. Newsprint. Read .
- AI adjusted volume (Brand Radar). Ahrefs blog. Read .
- Scrunch in SitecoreAI. Scrunch blog. Read .
- Generate custom prompts with AI (Brand Radar). Ahrefs blog. Read .
- Agent Pages (GA). Scrunch blog. Read .
- Keyword Volume Estimator. Scrunch blog. Read .
- Agent Experience Platform becomes the core product. Scrunch blog. Read .