Comparison
AirOps vs Scrunch AI for PR teams, compared on launches, phases and scale
The short answer
On the map, AirOps and Scrunch AI both sit in AI visibility [1][2]. AirOps describes itself as "AirOps | Run the strategy that wins AI discovery" [1], and Scrunch AI as "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch" [2]. Only AirOps has a dated agent launch on the map, "Quill" [3]. AirOps has 31 dated product launches since May 5, 2025, and Scrunch AI has 29 [4][5].
| AirOps | Scrunch AI | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [4] | Measure [5] |
| Partial phases | Discover, Search and Pitch [4] | None [5] |
| Dated product launches since May 5, 2025 | 31 [4] | 29 [5] |
| Agent launches | 2 [4] | 0 [5] |
| Latest launch | Prompt tracking on Codex and Claude Code. Nov. 3, 2026 [6] | Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026 [7] |
| Scale | Tier 2, established. $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [4] | Tier 2, established. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; 'Trusted by 500+ leading brands and agencies' (vendor, about page and Sitecore release, 2026-06-03). [5] |
| Price on record | Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [4] | Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5] |
| Site | https://www.airops.com/ | https://scrunch.com/ |
What each sells
AirOps
“Run the strategy that wins AI discovery”: AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. No journalist database. [4]
Scrunch AI
A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [5]
Scrunch AI on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
AirOps
- Nov. 3, 2026. Prompt tracking on Codex and Claude Code. AirOps Insights can track prompts on Codex and Claude Code, showing whether coding agents recommend a product, with a transcript of the searches and sources behind each answer. [6]
- Oct. 26, 2026. Muse Spark answer tracking, dashboard notes, CSV imports in Campaigns. AirOps Insights now tracks how brands appear in Muse Spark answers, and custom dashboards take text blocks beside charts that carry into PDF exports. [6]
- Oct. 19, 2026. Citation trends in AirOps MCP and platform grouping in Ad Library. AirOps added citation trends and weekly history to its MCP, so a connected assistant can report which pages are losing citations, and grouped its Ad Library by platform to compare ads across ChatGPT and Google AI Mode. [6]
- Oct. 12, 2026. Content feedback and Playbook testing through MCP. Claude or Codex connected through AirOps MCP can read Artifact comments and Playbook instructions, run a draft or published Playbook, and read the output. [6]
- Oct. 12, 2026. Google AI Mode ads in the Ad Library. Ad Library adds ads seen in Google AI Mode answers beside the ChatGPT ads AirOps already shows. [6]
Scrunch AI
- Nov. 4, 2026. Content Generation drafts pages for AI visibility gaps. Scrunch’s Content Generation finds topics and prompts no page on a customer’s site answers, ranks them and drafts a page for the one the user picks; the customer reviews and publishes. [7]
- Oct. 27, 2026. Zapier integration triggered by AI visibility signals. Scrunch launched a Zapier integration that triggers workflows from its AI visibility signals. [8]
- Oct. 1, 2026. Scrunch in SitecoreAI. Scrunch’s AI observability and optimization features built into SitecoreAI, with staged content drafts and approval. [9]
- Sept. 22, 2026. Agent Pages (GA). Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site. [10]
- July 28, 2026. Keyword Volume Estimator. Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword. Beta. [11]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | AirOps | Scrunch AI |
|---|---|---|
| Discover | Partial | Not found |
| Search | Partial | Not found |
| Pitch | Partial | Not found |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [4][5].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test AirOps or Scrunch AI.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Nov. 5, 2026
The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, AirOps or Scrunch AI?
AirOps. The map labels 2 agent launches from it since May 5, 2025, and none from Scrunch AI [4][5]. AirOps's latest is "Quill", dated May 13, 2026 [3].
Which is bigger, AirOps or Scrunch AI?
The map puts both in scale tier 2, established. AirOps: $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [4] Scrunch AI: $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; 'Trusted by 500+ leading brands and agencies' (vendor, about page and Sitecore release, 2026-06-03). [5]
What do AirOps and Scrunch AI cost?
AirOps: Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [4] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [5]
Sources
- airops.com. airops.com. Read .
- scrunch.com. scrunch.com. Read .
- Quill. Business Wire via Yahoo Finance. Read .
- AirOps on the PR software map. Newsprint. Read .
- Scrunch AI on the PR software map. Newsprint. Read .
- Citation lifecycle metrics in Insights. AirOps product changelog. Read .
- Content Generation drafts pages for AI visibility gaps. Scrunch blog (Nov 4, 2026). Read .
- Zapier integration triggered by AI visibility signals. Scrunch blog (Oct 27, 2026). Read .
- Scrunch in SitecoreAI. Scrunch blog. Read .
- Agent Pages (GA). Scrunch blog. Read .
- Keyword Volume Estimator. Scrunch blog. Read .