Comparison
ARInsights vs BuzzStream for PR teams, compared on launches, phases and scale
The short answer
On the map, ARInsights and BuzzStream both sit in media databases and outreach [1][2]. ARInsights describes itself as "ARInsights provides software and agency services to help technology vendors create and manage high-impact analyst relations programs" [1], and BuzzStream as "BuzzStream: All-in-One Digital PR & Link Building Solution" [2]. ARInsights is core in Measure, where BuzzStream is not [3][4].
| ARInsights | BuzzStream | |
|---|---|---|
| Category | Media databases and outreach [1] | Media databases and outreach [2] |
| Core phases | Search, Pitch and Measure [3] | Search and Pitch [4] |
| Partial phases | Discover [3] | Measure [4] |
| Dated product launches since April 29, 2025 | 1 [3] | 1 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | ARchitect updates: Insights linked to Projects, custom fields for Insights. April 2026 [5] | ListIQ. July 22, 2025 [6] |
| Scale | Tier 2, established. Founded 2004; 'Hundreds of leading companies rely on our products' (about page); 'Nearly 200 B2B technology companies and agencies' in 2020; backed by Polaris Growth Fund since 2020-09-22 (amount not disclosed); customers named on site include HPE, Splunk, Alteryx, Databricks, Palo Alto Networks and T-Mobile; revenue not disclosed. [3] | Tier 2, established. Established outreach CRM. [4] |
| Price on record | Not published; sales-led ('Request a Demo', 'Schedule a Demo'). [3] | Starter $49/mo, Growth $174/mo, Professional $424/mo, Custom from $999/mo (buzzstream.com/plans-pricing); ListIQ priced separately: free ~50 contacts, then $49/$99/$199/mo, custom. [4] |
| Site | https://www.arinsights.com/ | https://www.buzzstream.com/ |
What each sells
ARInsights
“Influence the influencers.” Analyst-relations software and agency services: ARchitect is a CRM for analyst and B2B influencer relations with a database of 10,000+ analysts and influencers, an interaction and relationship tracker, an emailer, analytics, briefing books and Premium Content monitoring of what analysts say in research, blogs, media, social and G2 and PeerSpot reviews. Smart Interactions uses AI (IBM Granite, Claude or ChatGPT, customer’s choice) to turn meeting notes into summaries and insights, and AR Connect is a branded portal where AI helps draft posts for analysts. It targets analysts, not journalists. [3]
ARInsights on the PR software map
BuzzStream
Outreach CRM for digital PR and link-building teams, plus ListIQ, a separate AI media-list builder. [4]
BuzzStream on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
ARInsights
- April 2026. ARchitect updates: Insights linked to Projects, custom fields for Insights. Lets users associate Insights with Projects and create custom fields for Insights, to report the business value of analyst insights. [5]
- 2025. Smart Interactions and Insights Engine (with model choice). Upload meeting notes, transcripts, spreadsheets or emails and ARchitect extracts details, writes summaries and suggests insights; customers pick IBM Granite, Anthropic Claude or OpenAI ChatGPT for the summaries, and AI summaries also appear in reports. [7]
- Nov. 2, 2023. Interactive analytics in ARchitect (Power BI). New dashboards, charts and reports powered by Microsoft Power BI covering interactions, content, projects and Analyst Portal use. [8]
- July 19, 2023. G2 and PeerSpot reviews in Premium Content. Premium Content users can search, monitor and get alerts on customer reviews from G2 and PeerSpot and track score and sentiment trends. [9]
- July 28, 2022. Event Manager Scheduling Assistant. Adds a calendar view of open time slots and locations to Event Manager so teams can book analyst meetings at company events, with capacity alerts. [10]
BuzzStream
- July 22, 2025. ListIQ. AI-driven media list-builder that generates targeted journalist lists with verified contact details directly from Google News searches. [6]
- March 12, 2024. BuzzStream Projects Dashboard. A dashboard that shows the status of every outreach project and the next steps. [11]
- Dec. 12, 2023. The New BuzzStream. BuzzStream relaunched its platform with a new interface, navigation, research lists, and prospecting filters. Announced. [12]
- March 29, 2023. Backup Recipients. Professional plans and above can set backup recipients when sending outreach. [13]
- April 22, 2021. Hunter.io integration. Group plans and above can find contact emails through Hunter.io inside BuzzStream. [13]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | ARInsights | BuzzStream |
|---|---|---|
| Discover | Partial | Not found |
| Search | Core | Core |
| Pitch | Core | Core |
| Measure | Core | Partial |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test ARInsights or BuzzStream.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 23, 2026
The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, ARInsights or BuzzStream?
Neither has a dated agent launch on the map since April 29, 2025 [3][4].
Which is bigger, ARInsights or BuzzStream?
The map puts both in scale tier 2, established. ARInsights: Founded 2004; 'Hundreds of leading companies rely on our products' (about page); 'Nearly 200 B2B technology companies and agencies' in 2020; backed by Polaris Growth Fund since 2020-09-22 (amount not disclosed); customers named on site include HPE, Splunk, Alteryx, Databricks, Palo Alto Networks and T-Mobile; revenue not disclosed. [3] BuzzStream: Established outreach CRM. [4]
What do ARInsights and BuzzStream cost?
ARInsights: Not published; sales-led ('Request a Demo', 'Schedule a Demo'). [3] BuzzStream: Starter $49/mo, Growth $174/mo, Professional $424/mo, Custom from $999/mo (buzzstream.com/plans-pricing); ListIQ priced separately: free ~50 contacts, then $49/$99/$199/mo, custom. [4]
Sources
- arinsights.com. arinsights.com. Read .
- buzzstream.com. buzzstream.com. Read .
- ARInsights on the PR software map. Newsprint. Read .
- BuzzStream on the PR software map. Newsprint. Read .
- ARchitect updates: Insights linked to Projects, custom fields for Insights. ARInsights blog. Read .
- ListIQ. Complete AI Training. Read .
- Smart Interactions and Insights Engine (with model choice). ARInsights blog. Read .
- Interactive analytics in ARchitect (Power BI). ARInsights newsroom. Read .
- G2 and PeerSpot reviews in Premium Content. ARInsights newsroom. Read .
- Event Manager Scheduling Assistant. DestinationCRM. Read .
- BuzzStream Projects Dashboard. BuzzStream (blog, 2024-03-12). Read .
- The New BuzzStream. BuzzStream blog. Read .
- Hunter.io integration. BuzzStream (blog index, 2021-04-22). Read .